Latest Product & Marketing – Page 8
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ArticleSocks by Darn Tough and “Bernie mitten” maker Jen Ellis sell out in 24 hours
Sock maker Darn Tough Vermont and mitten maker Jen Ellis partnered to make a custom premium Merino wool sock that mimics the now-famous mittens Bernie Sanders wore on Inauguration Day. The socks, called JENerosity, were to benefit the Vermont Foodbank and sold out within a single day. Source: ...
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ArticleSalomon announces new sustainability goals, introduces XC ski core made of recycled PET foam
Salomon announced the implementation of a new, more sustainable design ambition across its entire winter sports category in addition to its 2019 Play Minded Program. The program includes, amongst other goals, the encouragement of consumers to act responsibly outdoors. Part of the program was also a concept performance road running ...
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ArticleThe ISPO Award 2021 winners
Messe München has released the winners of the ISPO Award 2021 – with the exception of the Products of the Year, which will be revealed at this year’s ISPO Munich Online from Feb. 1-5. In total, there are 76 products in the four segments of Snowsports, Outdoor, Running & Fitness ...
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ArticleEOG and EDM intensify partnership on behalf of the industry
In 2021, the European Outdoor Group (EOG) and EDM Publications (EDM), publisher of The Outdoor Industry Compass (OIC) and SGI Europe, among others, will build on an already existing successful relationship and together will reach even bigger audiences with business information and news about the industry. Most recently, EOG and ...
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ArticleE-bike start-up Angell launches communication across U.K. and Europe
Angell, a French brand founded in 2018 that claims to make the world’s lightest electric bike (<16kg), has appointed the London office of Purple PR to handle all communications in the U.K. and Europe. Purple will oversee launches, influencers, events and partnerships throughout these markets. Source: Angell Angell ...
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ArticleSalewa introduces new “Committed” label for sustainable products
The South Tyrolean mountaineering brand Salewa will introduce a new label for particularly sustainable products in the winter season 2021/22. “Committed” is a clearly visible symbol designed to inform customers about sustainable aspects when making their purchasing decisions. The hangtag label will identify equipment that stands out for its particularly ...
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ArticleGore and Bionic Yarn collab to develop textiles made from ocean-bound plastics
W. L. Gore & Associates and Bionic Yarn, a material engineering company from New York, have announced a collaboration to drive the development of a high-performance textile made from traceable, recycled plastic. Gore said it recently made an equity investment in Bionic to help streamline its fiber supply chain and ...
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ArticleSkylotec receives government funding for protective mask production facility
Skylotec is expanding its portfolio to include respiratory protection. The professional and sports climbing and safety gear specialist has invested in five modern production machines and will produce medical face masks and masks for light respiratory protection (FFP masks) beyond the corona pandemic. The German family-owned company has received a ...
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ArticleGoldwin releases knitted sweater made of plant-based biopolymer fabric
In 2015, the Japanese ski and outdoor brand Goldwin and a biomaterial innovator, Spiber, started working on the practical application of structural protein materials – called Brewed Protein™ – in the outdoor industry. Brewed Protein refers to artificial protein materials produced from plant-derived biomass using a proprietary fermentation process. These ...
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ArticleSpinnova, Bergans and Halley Stevensons launch second Collection of Tomorrow product
One year after the Finnish fiber company, Spinnova, and outdoor company Bergans of Norway presented their innovation project called The Collection of Tomorrow, which aims to develop 100 percent circular textile products only using renewable resources, the two partners are launching a second product, the Spinnova x Bergans Shirt. ...
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ArticleLGBTQ collections become mainstream for the sportswear and fashion industry
The LGBTQ (lesbian, gay, bisexual, transexual and queer) fashion market has been growing over the last decade. In recent years, an unprecedented number of mainstream brands have begun to release LGBTQ collections.
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ArticleHyosung provides environmentally friendly yarn for Osprey's Talon and Tempest series
Hyosung TNC, the South Korean supplier of textile technology, is accelerating its entry into the global market for environmentally friendly fibers by working with Colorado-based backpack specialist Osprey. According to the manufacturer, Mipan®regen robic, developed by Hyosung, is the world’s first environmentally friendly, high-strength nylon yarn. The material is produced ...
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ArticleGarmin hit by cyber attack
Garmin confirmed that the company was the victim of a cyber attack on July 23 in which some of Garmin’s systems were encrypted by outsiders, resulting in a significant failure of the company’s popular fitness tracking services. The German news site Spiegel Online reported indications that the company was attacked ...
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ArticleThe winners of the Scandinavian Outdoor Award
The Scandinavian Outdoor Group (SOG) has announced the winners of the Scandinavian Outdoor Award for the coming spring/summer season. Due to travel restrictions associated with the Covid-19 pandemic, the jury selected this year’s winners - one main winner and four category winners – not in the mountains of Austria, but ...
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ArticleVaude and others join Facebook boycott
Vaude is the first German outdoor brand to join the international #StopHateForProfit campaign, which wants to encourage Facebook to take more action against hateful, violent and racist content in its networks. The outdoor brand has stopped all paid advertising on Facebook and Instagram from July 1 until further notice. The ...
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ArticleOutdoor brands stop ad campaigns on Facebook and Instagram
On June 19, The North Face (TNF) became the first major sporting goods company to stop advertising on Facebook after civil rights organizations put increasing pressure on Facebook for moderation content and hate speech following the death of George Floyd. In a tweet that said “We’re in. We’re Out,” TNF ...
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ArticleLiv Cycling campaign underlines commitment to parity for women in cycling (Video)
Liv Cycling, a company founded in 2008 by Giant executive Bonnie Tu as part of the Giant Group company and dedicated to getting more women on bikes, has introduced Liv Committed, a global brand campaign reaffirming its commitment to women in cycling. The campaign highlights the ways Liv Cycling is ...
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ArticleDigital presentation of Oberalp’s summer 2021 highlights and sustainability report 2019
The Oberalp Group will present the summer 2021 highlights of its Salewa, Dynafit, Wild Country, Evolv and Pomoca brands live and internationally with simultaneous translations on the Internet on May 20 at 17:00 CET. The mountain sports company with headquarters in South Tyrol, Italy, is reacting to the current restrictions ...
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ArticlePolygiene benefits from antiviral technologies
Polygiene said its revenues grew in the first quarter of 2020, despite production being halted across Asia due to the coronavirus outbreak. According to preliminary estimates, the Swedish company’s sales rose by 4.3 percent from the year-ago quarter, which the management partly attributed to the group being able to deliver ...
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ArticleAdventure travel and outdoor experiences: The way out?
The areas of outdoor equipment, outdoor retail and outdoor travel are moving closer together. Several premium outdoor brands have already acquired or partnered with outdoor guides and tour operators, the most recent examples are Norrøna Hvitserk Adventures and Arc’Teryx Trips or Jack Wolfskin’s Wolftrail, but let’s not forget the Mammut ...
