All Marketing articles – Page 58
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News briefs
Schöffel, the snow and outerwear company has been awarded a...
Schöffel, the snow and outerwear company has been awarded a bronze “Effie” by the GWA, the German ad agency industry association's prize in the category of consumer goods for its integrated marketing campaign “Ich bin raus” (“I'm outta here”). The campaign was designed by Ogilvy & Mather and appeared in magazines ...
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News briefs
Nick Woodman, founder and chief executive of GoPro, has been...
Nick Woodman, founder and chief executive of GoPro, has been namedas National Entrepreneur of the Year by Ernst & Young in the U.S. in the Retail and Consumer Products category. Jim Weber, chief executive of Brooks Sports, was among the finalists in the contest.
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News briefs
Bever, the big Dutch specialty outdoor retailer, has signed an...
Bever, the big Dutch specialty outdoor retailer, has signed an agreement with a local organization, Natuurmonumenten, to inspire people to experience outdoor activities in the surrounding nature, especially through trail running. The two partners have together plotted ten trail running routes in the Netherlands and organized clinics for newcomers to ...
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News briefs
Powertraveller, the U.K. maker of portable power charging solutions, has...
Powertraveller, the U.K. maker of portable power charging solutions, has launched a new microsite, powertraveller.com/ambassadorsmain, as a platform for the extreme sports and outdoor professionals who act as the brand's ambassadors. The users are offered videos and images of these outdoor enthusiasts and have access to the athletes' social media ...
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News briefs
The International Federation of Sports Climbing (IFSC) has signed a...
The International Federation of Sports Climbing (IFSC) has signed a deal with Japan's Synca Creation to televise its 2014 World Championship and World Cup series in Japan, giving more media exposure to a sports activity that is booming in the country. Synca says that the sport will grow exponentially in ...
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News briefs
Dynafit has signed a contract, covering several years, to be...
Dynafit has signed a contract, covering several years, to be a sponsor of Olla de Núria, a Spanish trail running event that has been held for the past seven years, attracting high-level runners from different countries. The organizers point out that the 650 places in the last two events were ...
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News briefs
A jury coordinated by Ispo has selected Ortovox as gold...
A jury coordinated by Ispo has selected Ortovox as gold winner in the multichannel category as part of its new Ispo Communication Awards. The company was praised for its safety campaign, whose core is an interactive start page with emotionally designed video tutorials and a description of several avalanche safety ...
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News briefs
Norrøna has invested strongly in its newly updated web platform....
Norrøna has invested strongly in its newly updated web platform. The company's new website is suited for all digital platforms, which means an optimized user experience - on the desktop computer, tablet and mobile phone. The new solution is based on new technology and represents a future-oriented digital platform for ...
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News briefs
La Sportiva is the main sponsor of a new team...
La Sportiva is the main sponsor of a new team of professional and amateur ski touring athletes, which has been named the La Sportiva Mountain Attack Team. It takes the name from the Italian company and from Mountain Attack, a well-known Austrian ski touring race that will take place for ...
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News briefs
Point6, the U.S.-based maker of merino wool socks, sponsored the...
Point6, the U.S.-based maker of merino wool socks, sponsored the second edition of the Pedal the Plains tour, the annual three-day bike ride across south eastern Colorado, which was held this year on Sept. 20-22. The event is organized, among others, by the Colorado Tourism Office and The Denver Post. ...
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News briefs
Vaude is going to launch a new advertising spot in...
Vaude is going to launch a new advertising spot in 70 cinemas in Germany, Austria and Switzerland during the month of November. The 30-second spot covers all of Vaude's product segments: mountain sports, bike sports and backpacks. The longer version of the spot, 4 minutes long, will be presented online. ...
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Short stops
An English climber, Tom Ballard, has become an ambassador for...
An English climber, Tom Ballard, has become an ambassador for Ferrino
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Short stops
The U.S. magazine Field & Stream has elected Lowa's Tibet...
The U.S. magazine Field & Stream has elected Lowa's Tibet GTX boot as “Best of the Best” after serious testing
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News briefs
Grifone is organizing a contest intended to associate its image...
Grifone is organizing a contest intended to associate its image with the Pyrenees Mountains, where the Spanish outdoor apparel company has its headquarters. It will select by Jan. 31 an adventurer with good communication skills who will receive €6,000 from Grifone to tour throughout the mountain range in a camping ...
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News briefs
La Sportiva has created its own team of ski-touring athletes...
La Sportiva has created its own team of ski-touring athletes called “La Sportiva Mountain Attack Team” named after Mountain Attack, a major ski touring race in Austria which usually attracts some 1,000 participants from 15 countries. The next Mountain Attack, the 16th altogether since it came into existance, will be ...
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News briefs
Chiruca, the Spanish brand of outdoor shoes, has just launched...
Chiruca, the Spanish brand of outdoor shoes, has just launched the second round of its marketing campaign on social networks. The new contest is called “Pieza a pieza,” which means “Piece by piece.” Chiruca's followers on social networks are invited to complete a puzzle online as quickly as they can. ...
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News briefs
A highly respected triathlon champion, Conrad “The Caveman” Stoltz has...
A highly respected triathlon champion, Conrad “The Caveman” Stoltz has joined the athletes' team of Hoka One One, the brand of trail running shoes founded by Jean-Luc Diard and Nicolas Meroud four years ago and taken over by Deckers Outdoor Corporation at the end of last year. The native South ...
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News briefs
As partner of the Crossalps 2013 competition, each year Hanwag...
As partner of the Crossalps 2013 competition, each year Hanwag gives the ‘Hanwag Crazy Walker Award' to participants who reached the longest distance by foot. Kirsten Preiss and Clemens van Soest won the award with distances of 41.5 miles and 65.2 miles, respectively. Both won a pair of Hanwag shoes of ...
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News briefs
Lukas Irmler, who is sponsored by Adidas Outdoor, has broken...
Lukas Irmler, who is sponsored by Adidas Outdoor, has broken the world record for the highest altitude in slacklining. The German athlete, who made the skywalk with his Peruvian friends Mariano Breccia and Alex Estrada, similarly sponsored by Adidas, installed his line at an altitude of 5,222 meters, just under ...
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News briefs
Under the motto “More Jacket. More Adventure,” The North Face...
Under the motto “More Jacket. More Adventure,” The North Face has launched a joint marketing campaign with Intersport International. It is the first initiative of this multinational type that the buying group has ever rolled out in partnership with one of its suppliers from the outdoor industry. TNF partnered with ...
