All Marketing articles – Page 53
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Hi-Tec Sports is placing big advertisements in the Spanish airports...
Hi-Tec Sports is placing big advertisements in the Spanish airports of Alicante and Murcia to reinforce the image of the brand in a surprising way among the 300-odd participants in its upcoming international sales meeting in Murcia
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On the back of a three-year partnership agreement inked by...
On the back of a three-year partnership agreement inked by Mountain Hardwear and Matchstick Productions, the brand's athletes Michelle Parker and James Heim will continue to take part in the production company's annual ski films
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Peak Performance, the Swedish ski, outdoor and golf apparel brand,...
Peak Performance, the Swedish ski, outdoor and golf apparel brand, has launched a special website featuring 14 virtual pop-up “Magic Hour Shops” in 11 countries, where consumers are invited to click on their mobile devices to obtain some of its products for free - at certain conditions. They have to ...
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The U.S. subsidiary of Icebug, the Swedish traction footwear brand,...
The U.S. subsidiary of Icebug, the Swedish traction footwear brand, is opening an official North American test center at a permanent obstacle course facility, the Shale Hill Adventure Farm in Benson, Vermont. It includes expansive training and race courses along with a newly-opened Icebug retail concept shop, enabling consumers to ...
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Hoka One One has signed up a legendary Ironman, Dave...
Hoka One One has signed up a legendary Ironman, Dave Scott, who won six world triathlon championships between 1980 and 1987, as one of the brand's ambassadors. He is one of six triathletes who have joined the brand's roster of professional athletes. The others are another former Ironman champion, Leanda ...
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Vibram will use a mobile van during the World Fair...
Vibram will use a mobile van during the World Fair starting in Milan in September to allow visitors to choose the preferred sole for their shoes, personalizing them or improving their performance
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The North Face and REI Foundation will be presenting sponsors...
The North Face and REI Foundation will be presenting sponsors of the Outdoor Nation Campus Challenge, an initiative of the Outdoor Foundation in the U.S. that connects college students and their communities to the outdoors. The six-week competition will take place in early September, at the start of the autumn ...
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The Mammut Sports Group is celebrating the 150th anniversary of...
The Mammut Sports Group is celebrating the 150th anniversary of the first ascent of the Matterhorn with a special Matterhorn collection of T-shirts, technical jackets, shoes and backpacks. Items from the collection will be raffled from March 2 among the participants in a virtual contest on the mammut.ch/matterhorn microsite for ...
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Raidlight, the French specialist in trail running equipment, is the...
Raidlight, the French specialist in trail running equipment, is the new official partner for the next three editions of the Grand Raid de la Réunion, an international trail running event, starting from this year. The Grand Raid comprises three races including “La Diagonale des Fous,” an event of about 165 ...
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Magnum will be the official supplier of indoor training footwear...
Magnum will be the official supplier of indoor training footwear to the British troops over the next four years. In 2013, its parent company, Hi-Tec Sports UK, secured a contract with the British Ministry of Defence, which led the Magnum U.S.T. outdoor trainer to be given a NATO (North Atlantic ...
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Inov-8, which has developed a specific shoe for triathlon, has...
Inov-8, which has developed a specific shoe for triathlon, has signed up a brilliant Spanish Ironman, Victor Del Corral
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Ferrino is adding a page in Spanish on its website...
Ferrino is adding a page in Spanish on its website
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W.L. Gore & Associates has been named the Oeko-Tex...
W.L. Gore & Associates has been named the Oeko-Tex Company of the Month for January 2015, noting that it received its first Oeko-Tex Standard 100 certifications in 1996
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Columbia has announced it will be the equipment partner of...
Columbia has announced it will be the equipment partner of The Mud Day in 2015. The Mud Day is an obstacle course organized by Amaury Sport Organisation (A.S.O.), which organises the Tour de France and other competitions. In 2014, its second year, it lasted nine days and covered six French ...
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Scarpa has welcomed two freeride skiers, Lynsey Dyer and Ben...
Scarpa has welcomed two freeride skiers, Lynsey Dyer and Ben Leoni, to its roster of sponsored athletes. The move reflects the brand's growth in the freeride-ski category. Graham Zimmerman has joined the company as a sponsored athlete for climbing. More in Sporting Goods Intelligence Europe.
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Bridgedale's MerinoFusion performance ski socks are going to be endorsed...
Bridgedale's MerinoFusion performance ski socks are going to be endorsed by the U.S. National Ski Patrol, the Professional Ski Association of America and the American Association of Snowboard Instructors. In addition to these endorsements in the U.S., Bridgedale's outdoor socks have been adopted by the 32 mountain rescue teams across ...
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Ines Papert, the famous German ice climber, is putting out...
Ines Papert, the famous German ice climber, is putting out a new book about her exploits, titled “Unverfroren” (Not Frozen). At Ispo Munich, she will present it together with a short film at the stand of one of her sponsors, Lowa, in Hall 5 at 6:30 PM on Friday, Feb. ...
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Vasque, Osprey Packs, Nemo Equipment, Leki Trekking Poles and Darn...
Vasque, Osprey Packs, Nemo Equipment, Leki Trekking Poles and Darn Tough Socks have announced the official 2015 Thru-Hike Syndicate. Members of the American syndicate will be sharing photos, videos and stories during their thru-hiking experience via social media while representing the brands. In exchange, participating brands will supply the members ...
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Johnson Outdoors has launched a new website for paddlesports, EscapeToTheWater.com....
Johnson Outdoors has launched a new website for paddlesports, EscapeToTheWater.com. The company hopes that it will become a favorite online destination for paddlers who will post videos and photos on the website as a blog. It will provide tips and techniques, news and reviews. Of course, the website also showcases ...
