All Marketing articles – Page 53
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News briefs
Camelbak has signed up another top ultra runner, Moritz auf...
Camelbak has signed up another top ultra runner, Moritz auf der Heide, and the Team Garmin Adventure for the 2016 season. Camelbak will also again sponsor Xavier Thévenard and Sissi Cussot, who belong to Team Asics. Thévenard is the reigning champion of the Ultra Trail du Mont Blanc (UTMB). They ...
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News briefs
Osprey Packs, the U.S. brand of technical backpacks, has released...
Osprey Packs, the U.S. brand of technical backpacks, has released an online program to guide consumers through their search for the right backpack, depending on their intended activity. Called the Packfinder, the program requires potential buyers to answer a few questions on the primary activity the pack will be used ...
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News briefs
Petzl has been named the official lighting and safety sponsor...
Petzl has been named the official lighting and safety sponsor of USA Climbing, the national governing body of competition climbing in the U.S. The brand will sponsor more than 200 events, including local, regional, divisional and national competitions, as part of this long-term strategic partnership. The collaboration will comprise the ...
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News briefs
La Sportiva is launching the Climb-in-Gym Tour, a new European...
La Sportiva is launching the Climb-in-Gym Tour, a new European Test & Feel event in some of the most famous climbing gyms across Europe. As a development of the previous Test & Feel events, this year's event has a new name and comes in an extended format, with an unprecedented ...
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News briefs
Montane has signed an agreement to be the main sponsor...
Montane has signed an agreement to be the main sponsor of the Tor des Géants, the big ultra-running race in northwestern Italy, which starts in Courmayeur on Sept. 11. The 700 competitors in the race must complete the 330-km. race within 150 hours, while covering 24,000 meters of vertical distance.
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News briefs
Osprey Packs has announced the launch of its new website,...
Osprey Packs has announced the launch of its new website, which was especially redesigned to highlight the brand's robust product offering. In addition to improved product information - with 360-degree product views, feature call-outs and product videos - the new website offers mobile-friendly navigation as well as an enhanced dealer ...
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Short stops
Odlo is teaming up with Nîmes Trail Attitude for the...
Odlo is teaming up with Nîmes Trail Attitude for the first edition of the Nîmes Urban Trail, which is taking place in the southern French city on Feb. 21
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News briefs
Wolfgang Clement, a former German economics minister, presented Sympatex Technologies...
Wolfgang Clement, a former German economics minister, presented Sympatex Technologies with a “Top Job Seal” earlier this month for the strategic orientation of its policy of attracting skilled personnel in a sustainable way through a healthy workplace, culture and communication, and internal entrepreneurship. The Munich-based company involves employees in strategic ...
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News briefs
Joseph Gray, a famous American mountain runner, has joined Merrell's...
Joseph Gray, a famous American mountain runner, has joined Merrell's team of ambassadors as its Global Trail Runner. A multi-record athlete, Gray is to begin testing and collaborating with Merrell's product development team, to help develop trail running footwear and apparel. Gray was most recently awarded the USA Mountain Runner ...
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News briefs
Joe Grant, an ultrarunner based in Colorado, will join the...
Joe Grant, an ultrarunner based in Colorado, will join the roster of Scarpa's ambassadors to support sales of its alpine running collection of trail-running shoes, recently launched for the spring/summer 2016 season. Also in the U.S., Scarpa has signed up Sean McColl, described as an accomplished boulderer, climber and World ...
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Short stops
Berghaus will sport a new look for its trade show...
Berghaus will sport a new look for its trade show stand at Ispo Munich, using wood, stone and other natural materials, in tune with its Madekind initiative
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News briefs
Blacks, the British outdoor specialty retailer, has signed a new...
Blacks, the British outdoor specialty retailer, has signed a new partnership deal with British Military Fitness (BMF) which will make Blacks the official retail partner for BMF and the Royal British Legion Major Series, BMF's obstacle course race event. The agreement, which kicks off in January and has an initial ...
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News briefs
HeiQ, the Swiss high-tech company producing high performance sustainable effects...
HeiQ, the Swiss high-tech company producing high performance sustainable effects for textiles, is launching a new umbrella branding strategy, which covers all the technologies under the HeiQ parent brand. All the new technology names include the HeiQ brand so as to allow the end consumer to immediately identify the technology ...
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News briefs
W.L. Gore has revamped the Gore-Tex websites for France, Germany,...
W.L. Gore has revamped the Gore-Tex websites for France, Germany, Belgium, Italy, Spain, the U.K. and the U.S. The Netherlands, the Czech Republic, Poland and Russia will follow soon. The new websites present all the new products of Gore-Tex' partner brands, using a simpler and more intuitive architecture for easier ...
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Short stops
Haglöfs is awarding a €5,000 scholarship to a Swedish nurse,...
Haglöfs is awarding a €5,000 scholarship to a Swedish nurse, Johanna Davidsson, who is planning to ski alone across Antarctica to the South Pole for two months next year, covering a distance of 1,400 km
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News briefs
Invista will launch a new campaign in early 2016 to...
Invista will launch a new campaign in early 2016 to highlight its Coolmax and Thermolite brands. The campaign, named Embrace the Elements, will reflect the new brand positioning for Coolmax and Thermolite through new logos, websites and hang-tags. The title of the campaign reflects its focus on the notion of ...
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Short stops
Trangowold has signed up a Basque climber, Alex Txikon, who...
Trangowold has signed up a Basque climber, Alex Txikon, who is going to attempt to reach the 8,125-meter summit of the Nanga Parbat mountain during the winter season
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News briefs
Hydro Flask has unveiled the names of the ambassadors for...
Hydro Flask has unveiled the names of the ambassadors for its first-ever Influencer Program. The newly-formed group of athletes, photographers, artists and adventurers will help launch the brand's #UnexpectedRefreshment campaign while promoting its mission and core values. The team's key influencers include: snowboarding legend Jeremy Jones, who is also the ...
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Short stops
Millet will be the official supplier of Aresta-Oxineu, a Spanish...
Millet will be the official supplier of Aresta-Oxineu, a Spanish team of mountain guides and ski instructors, for the current season
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News briefs
Canada Goose is launching its first-ever global brand campaign, based...
Canada Goose is launching its first-ever global brand campaign, based on a short film directed by Paul Haggis, “Out There.” It tells the stories of some of the brand's ambassadors, such as Laurie Skreslet, the first Canadian to summit Mount Everest. Haggis is an Academy Award winning Canadian filmmaker and ...
