All Marketing articles – Page 63
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Garmin, the specialty company for mobile navigation, has signed a...
Garmin, the specialty company for mobile navigation, has signed a three-year agreement to be the title sponsor of Velothon, a popular bicycle competition in Berlin, starting with its third edition, scheduled for June 9, 2013. The U.S. company has been increasingly active in cycling. It has been supporting one of ...
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Teva is sponsoring the Lyon Kayak, a competition involving more...
Teva is sponsoring the Lyon Kayak, a competition involving more than 500 boats on the Saône river, on Sept. 22-23
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Keen held Worldwide Recess Day on Friday, when its stores,...
Keen held Worldwide Recess Day on Friday, when its stores, offices and distributors across the globe hosted common playground activities such as foursquare, hopscotch and tetherball. It's the second annual edition of the event, which is intended to get people outside to be healthier and happier.
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Mountain Equipment is the new sponsor of the team of...
Mountain Equipment is the new sponsor of the team of young mountaineers of Naturfreunde Österreich (“Austrian friends of nature”). The six athletes between 22 and 25 years will be supplied by the British brand with apparel and sleeping bags.
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Vasque has signed up as official footwear provider for the...
Vasque has signed up as official footwear provider for the legendary Mount Washington Observatory, located in the state of New Hampshire at the convergence of three major storm tracks. To celebrate the partnership, Vasque has pledged to give away five pairs of its new Snowblime insulated boots to the first ...
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Mountain Hardwear is title sponsor of “Superheroes of Stoke,” a...
Mountain Hardwear is title sponsor of “Superheroes of Stoke,” a ski film dedicated to the 20-year history of free skiing. The movie features Mountain Hardwear-sponsored athletes such as Samuel Anthamatten, Michele Parker and James Heim.
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Vibram has been awarded the Best Project Panda Award. The...
Vibram has been awarded the Best Project Panda Award. The Italian company was honored in Shanghai for its Technological Center in Guangzhou, created to multiply the range of Vibram technologies and reinforce collaborations with companies in the sector. The center covers a surface of more than 10,000 square meters.
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The third edition of the “Biblia del Outdoor,” the Spanish...
The third edition of the “Biblia del Outdoor,” the Spanish product guide produced by Tradesport, has 254 pages. It will have a circulation of 25,000 copies, 15,000 of which are being sold or given away in outdoor stores, and the others sold in news kiosks. The catalog can also be ...
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Invista is launching its global integrated marketing campaign for its...
Invista is launching its global integrated marketing campaign for its Cordura brand. The campaign is called “Tough World” and aims to highlight the durability of Cordura products. The leitmotif is “It's a tough world out there. Gear up for it.” The marketing effort combines advertisements in print publications and interactive ...
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Lowa has opened a Demo Center at the Joe Dodge...
Lowa has opened a Demo Center at the Joe Dodge Lodge in Pinkham Notch, New Hampshire, in a partnership with the Appalchian Mountain Club. Until next Oct. 8, hikers will be able to test Lowa boots at no charge for a whole day, filling out a questionnaire afterwards.
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Following the leitmotiv “roped together in solidarity,” Mammut will donate...
Following the leitmotiv “roped together in solidarity,” Mammut will donate 1 percent out of the sales of its peak collection and the jubilee book put out for the brand's 150th anniversary. The benefit goes to the International Federation of Mountain Guides Associations with a special focus on the support of ...
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Garmont USA has signed up as Gold Sponsor of the...
Garmont USA has signed up as Gold Sponsor of the Mountain Rescue Association (MRA). Set up in 1959 at Timberline Lodge at Mount Hood, Oregon, this non-profit organization is said to be the oldest search and rescue association in the U.S., with more than 2,500 members.
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Outdoor Research is partnering with the winter and summer staff...
Outdoor Research is partnering with the winter and summer staff at the Grand Targhee Resort in the state of Wyoming, supply apparel, gloves and headwear as part of their uniform. The agreement calls for co-branded promotions and facilities that would allow visitors to buy similar products by Outdoor Research. The ...
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Regatta has signed up Saatchi & Saatchi, the top advertising...
Regatta has signed up Saatchi & Saatchi, the top advertising agency in London, to advise the group in how it can promote its brands – Regatta, Craghoppers and Dare2b – most effectively. For the fast-growing British group, the future marketing campaign is likely to focus on concepts like value for ...
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Globetrotter presented its new online platform, outdoor.de, and the recently...
Globetrotter presented its new online platform, outdoor.de, and the recently launched Globetrotter iPhone app at the OutDoor show. The leading German outdoor retail chain acquired the web domain outdoor.de one year ago. It has re-launched it with a fresh look in order to address a very broad target group, including ...
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Adidas will host its second international Adidas Rockstars competition of...
Adidas will host its second international Adidas Rockstars competition of bouldering and sports climbing at the Porsche Areana in Stuttgart next month
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Aku confirms its partnership with the International Mountain Summit, taking...
Aku confirms its partnership with the International Mountain Summit, taking place in Bressanone next October
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The Scandinavian Outdoor Group (SOG) has announced the award winners...
The Scandinavian Outdoor Group (SOG) has announced the award winners that were picked by an international jury of journalists that came together in Åre, Sweden, at the end of June. For summer 2013, the overall winner is the “Biom Hike” boot from Ecco, while the sustainability award goes to the ...
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Polartec has honored a couple of brands for their products...
Polartec has honored a couple of brands for their products using Polartec fabrics with the APEX Award 2012. This year's winning brands and their products, which will hit the European stores in autumn, are: 66° North (“Eldborg Jacket”), Eider (“Uphill Jacket & Uphill Pant”), Karpos (“Marmolada Jacket”), Kjus (“Equilibrium Jacket”), ...
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Patagonia launches the “Vote the Environment” campaign, in which it...
Patagonia launches the “Vote the Environment” campaign, in which it asks customers to learn about the environmental records of the candidates for the next presidential elections in the U.S. and vote for the world they live in. To achieve the campaign's objectives, Patagonia has partnered with the rock band Wilco, ...
