All Marketing articles – Page 57
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News briefs
Blacks, the British outdoor specialty retailer, has signed a new...
Blacks, the British outdoor specialty retailer, has signed a new partnership deal with British Military Fitness (BMF) which will make Blacks the official retail partner for BMF and the Royal British Legion Major Series, BMF's obstacle course race event. The agreement, which kicks off in January and has an initial ...
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HeiQ, the Swiss high-tech company producing high performance sustainable effects...
HeiQ, the Swiss high-tech company producing high performance sustainable effects for textiles, is launching a new umbrella branding strategy, which covers all the technologies under the HeiQ parent brand. All the new technology names include the HeiQ brand so as to allow the end consumer to immediately identify the technology ...
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W.L. Gore has revamped the Gore-Tex websites for France, Germany,...
W.L. Gore has revamped the Gore-Tex websites for France, Germany, Belgium, Italy, Spain, the U.K. and the U.S. The Netherlands, the Czech Republic, Poland and Russia will follow soon. The new websites present all the new products of Gore-Tex' partner brands, using a simpler and more intuitive architecture for easier ...
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Short stops
Haglöfs is awarding a €5,000 scholarship to a Swedish nurse,...
Haglöfs is awarding a €5,000 scholarship to a Swedish nurse, Johanna Davidsson, who is planning to ski alone across Antarctica to the South Pole for two months next year, covering a distance of 1,400 km
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News briefs
Invista will launch a new campaign in early 2016 to...
Invista will launch a new campaign in early 2016 to highlight its Coolmax and Thermolite brands. The campaign, named Embrace the Elements, will reflect the new brand positioning for Coolmax and Thermolite through new logos, websites and hang-tags. The title of the campaign reflects its focus on the notion of ...
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Trangowold has signed up a Basque climber, Alex Txikon, who...
Trangowold has signed up a Basque climber, Alex Txikon, who is going to attempt to reach the 8,125-meter summit of the Nanga Parbat mountain during the winter season
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News briefs
Hydro Flask has unveiled the names of the ambassadors for...
Hydro Flask has unveiled the names of the ambassadors for its first-ever Influencer Program. The newly-formed group of athletes, photographers, artists and adventurers will help launch the brand's #UnexpectedRefreshment campaign while promoting its mission and core values. The team's key influencers include: snowboarding legend Jeremy Jones, who is also the ...
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Millet will be the official supplier of Aresta-Oxineu, a Spanish...
Millet will be the official supplier of Aresta-Oxineu, a Spanish team of mountain guides and ski instructors, for the current season
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News briefs
Canada Goose is launching its first-ever global brand campaign, based...
Canada Goose is launching its first-ever global brand campaign, based on a short film directed by Paul Haggis, “Out There.” It tells the stories of some of the brand's ambassadors, such as Laurie Skreslet, the first Canadian to summit Mount Everest. Haggis is an Academy Award winning Canadian filmmaker and ...
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Habit, which is described as the biggest fashion trade magazine...
Habit, which is described as the biggest fashion trade magazine in Scandinavia, has elected Haglöfs as “Sports Supplier of the Year”
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News briefs
Columbia Sportswear says it has reinforced its partnership with the...
Columbia Sportswear says it has reinforced its partnership with the Ultra-Trail du Mont Blanc (UTMB) as the Columbia brand has become the event's presenting partner. The intensified partnership comes as the event, which includes five races, is formally changing its name from Ultra-Trail du Mont Blanc to its abbreviated version, ...
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Millet has signed a contract to be the official supplier...
Millet has signed a contract to be the official supplier of the Spanish mountain skiing team for the next three years
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News briefs
Adidas Outdoor has signed a 16 year-old climber, Kai Lightner,...
Adidas Outdoor has signed a 16 year-old climber, Kai Lightner, to its team of athletes. The American teenager won the 2015 SCS National Championship in Watertown, Massachusetts, where he was the youngest participant. Lightner started climbing at the age of six and he trains in Morrisville, North Carolina. Lightner won ...
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News briefs
Vasque's Thru-Hike Syndicate has announced the addition of the Continental...
Vasque's Thru-Hike Syndicate has announced the addition of the Continental Divide Trail (CDT) to the Syndicate for 2016. Starting in 2014 the Thru-Hike Syndicate has supported each year a select group of thru-hikers who are attempting to complete either the Appalachian Trail (AT) or the Pacific Crest Trail (PCT), and ...
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News briefs
Merrell will launch a co-branded line of trail running shoes...
Merrell will launch a co-branded line of trail running shoes and clothing together with the Tough Mudder series of events, which will be held in the U.S., Canada, the U.K. and three other countries, with the brand acting as presenting partner, as part of a multi-year partnership. More than 60 ...
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News briefs
La Sportiva and Oberalp were selected as the two winners...
La Sportiva and Oberalp were selected as the two winners from the outdoor sector in a contest among more than 1,100 Italian companies for the management of their brand equity. Covering many other sectors as well, the “Save the Brand” contest was based on analysis of several criteria conducted by ...
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News briefs
Houdini Sportswear has launched a campaign called “200 colors,” in...
Houdini Sportswear has launched a campaign called “200 colors,” in which the Swedish outdoor brand asks retailers, customers and other members of the public to pick their favorites from the color combinations used for the Power Houdi since 2002. The vote will take place until the end of November, and ...
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News briefs
Camp and Cassin have started sponsoring Tom Ballard, an English...
Camp and Cassin have started sponsoring Tom Ballard, an English athlete from the Peak District who has become famous through the widely publicized “Starlight & Storm” project, which consisted of climbing the north faces of six major alpine mountains without any external help between December 2014 and March 2015. He ...
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News briefs
The North Face organized a night of running and climbing...
The North Face organized a night of running and climbing along the Verdon Canyon of France on Sept. 12. About 100 outdoor enthusiasts were invited to join 11 athletes sponsored by TNF in the event, accompanied by a music group. Called The North Face Night Ray Outdoor Fest, the event ...
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News briefs
The North Face (TNF) has launched what it describes as...
The North Face (TNF) has launched what it describes as its first-ever global brand campaign, with the slogan “Never Stop.” It builds on a campaign that previously ran in the U.S. market and has adopted the same pay-off. Focused on the concept of pushing boundaries, the campaign features activities from ...
