All Marketing articles – Page 56
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News briefs
The North Face and REI Foundation will be presenting sponsors...
The North Face and REI Foundation will be presenting sponsors of the Outdoor Nation Campus Challenge, an initiative of the Outdoor Foundation in the U.S. that connects college students and their communities to the outdoors. The six-week competition will take place in early September, at the start of the autumn ...
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News briefs
The Mammut Sports Group is celebrating the 150th anniversary of...
The Mammut Sports Group is celebrating the 150th anniversary of the first ascent of the Matterhorn with a special Matterhorn collection of T-shirts, technical jackets, shoes and backpacks. Items from the collection will be raffled from March 2 among the participants in a virtual contest on the mammut.ch/matterhorn microsite for ...
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News briefs
Raidlight, the French specialist in trail running equipment, is the...
Raidlight, the French specialist in trail running equipment, is the new official partner for the next three editions of the Grand Raid de la Réunion, an international trail running event, starting from this year. The Grand Raid comprises three races including “La Diagonale des Fous,” an event of about 165 ...
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News briefs
Magnum will be the official supplier of indoor training footwear...
Magnum will be the official supplier of indoor training footwear to the British troops over the next four years. In 2013, its parent company, Hi-Tec Sports UK, secured a contract with the British Ministry of Defence, which led the Magnum U.S.T. outdoor trainer to be given a NATO (North Atlantic ...
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Short stops
Inov-8, which has developed a specific shoe for triathlon, has...
Inov-8, which has developed a specific shoe for triathlon, has signed up a brilliant Spanish Ironman, Victor Del Corral
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Ferrino is adding a page in Spanish on its website...
Ferrino is adding a page in Spanish on its website
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Short stops
W.L. Gore & Associates has been named the Oeko-Tex...
W.L. Gore & Associates has been named the Oeko-Tex Company of the Month for January 2015, noting that it received its first Oeko-Tex Standard 100 certifications in 1996
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News briefs
Columbia has announced it will be the equipment partner of...
Columbia has announced it will be the equipment partner of The Mud Day in 2015. The Mud Day is an obstacle course organized by Amaury Sport Organisation (A.S.O.), which organises the Tour de France and other competitions. In 2014, its second year, it lasted nine days and covered six French ...
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News briefs
Scarpa has welcomed two freeride skiers, Lynsey Dyer and Ben...
Scarpa has welcomed two freeride skiers, Lynsey Dyer and Ben Leoni, to its roster of sponsored athletes. The move reflects the brand's growth in the freeride-ski category. Graham Zimmerman has joined the company as a sponsored athlete for climbing. More in Sporting Goods Intelligence Europe.
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News briefs
Bridgedale's MerinoFusion performance ski socks are going to be endorsed...
Bridgedale's MerinoFusion performance ski socks are going to be endorsed by the U.S. National Ski Patrol, the Professional Ski Association of America and the American Association of Snowboard Instructors. In addition to these endorsements in the U.S., Bridgedale's outdoor socks have been adopted by the 32 mountain rescue teams across ...
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News briefs
Ines Papert, the famous German ice climber, is putting out...
Ines Papert, the famous German ice climber, is putting out a new book about her exploits, titled “Unverfroren” (Not Frozen). At Ispo Munich, she will present it together with a short film at the stand of one of her sponsors, Lowa, in Hall 5 at 6:30 PM on Friday, Feb. ...
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News briefs
Vasque, Osprey Packs, Nemo Equipment, Leki Trekking Poles and Darn...
Vasque, Osprey Packs, Nemo Equipment, Leki Trekking Poles and Darn Tough Socks have announced the official 2015 Thru-Hike Syndicate. Members of the American syndicate will be sharing photos, videos and stories during their thru-hiking experience via social media while representing the brands. In exchange, participating brands will supply the members ...
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News briefs
Johnson Outdoors has launched a new website for paddlesports, EscapeToTheWater.com....
Johnson Outdoors has launched a new website for paddlesports, EscapeToTheWater.com. The company hopes that it will become a favorite online destination for paddlers who will post videos and photos on the website as a blog. It will provide tips and techniques, news and reviews. Of course, the website also showcases ...
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Short stops
Orvis is sponsoring a new Orvis Fly Fishing School in...
Orvis is sponsoring a new Orvis Fly Fishing School in Jackson Hole, Wyoming
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News briefs
Joel Abrahamsson, a 33-year-old Swedish angling champion who has been...
Joel Abrahamsson, a 33-year-old Swedish angling champion who has been practicing mainly kayak fishing, has joined Johnson Outdoors Watercraft as a pro-staffer. He will help Johnson market its Old Town and Ocean Kayak brands in Sweden and to design new fishing kayak. Abrahamson made history in September 2014 by catching ...
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News briefs
Scarpa North America will act as official sponsor of the...
Scarpa North America will act as official sponsor of the National Ski Patrol in the U.S. for touring and telemark ski boots. Members of the National Ski Patrol will be able to purchase Scarpa's products at special conditions.
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News briefs
Adidas Outdoor has announced that Sonya Baumstein, one of the...
Adidas Outdoor has announced that Sonya Baumstein, one of the brand's athletes, will attempt to be the first female to successfully row alone from Japan to San Francisco next spring. Baustein, 29, will row between 14 and 18 hours per day in a carbon boat weighing less than 350 kilograms ...
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News briefs
Primus has been appointed offic al fuel supplier to the...
Primus has been appointed offic al fuel supplier to the Montane Yukon Arctic Ultra. Known also as MYAU, it is described as the hardest and coldest endurance races in the world. Following on the track of the Yukon Quest sled-dog race, it challenges runners, cyclists and cross-country skiers to cover ...
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News briefs
WL Gore & Associates has developed +Gore for Gore-Tex gloves,...
WL Gore & Associates has developed +Gore for Gore-Tex gloves, a new technology to help keep hands warmer for longer. This technology relies on a new testing method that simultaneously measures the breathability and the insulation performance of a glove. According to Gore, the glove construction - which consists of ...
