All Marketing articles – Page 59
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Helly Hansen has won a Red Dot Award for its...
Helly Hansen has won a Red Dot Award for its Spectrum jacket, made with its H2Flow technology
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News briefs
Chaco will be a platinum sponsor of the Outsiders Ball....
Chaco will be a platinum sponsor of the Outsiders Ball. Organized by the Outdoor Foundation of the U.S. on the eve of the Outdoor Retailer Summer Market in Salt Lake City, it raised last year nearly $400,000 to support 100 community projects across the country to promote greater participation in ...
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Columbia will be the official partner of the slackline competitions...
Columbia will be the official partner of the slackline competitions at the Natural Games, due to be held in the south of France on June 26-29
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SportScheck, Germany's largest sporting goods retailer, is inviting end consumers...
SportScheck, Germany's largest sporting goods retailer, is inviting end consumers to test different climbing, biking, rafting, kayaking and mountaineering equipment during the “Outdoor Testival,” which is to be held on Sept. 4-7 at the Lago di Molveno in Italy, next to the Dolomites. A maximum of 250 sports enthusiasts are ...
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The five members of Vibram's Trailrunning Team will participate in...
The five members of Vibram's Trailrunning Team will participate in Transvulcania, the ultramarathon being staged in the Canary Islands on May 10
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News briefs
For the sixth year running, Keen Footwear is supporting the...
For the sixth year running, Keen Footwear is supporting the non-profit organization “Respect the mountains” in the organization of the “Envirotrek Clean Up Series” as a main sponsor. Envirotrek is a grassroots event series that takes place in the summer after the winter snow melts. Local companies and associations as ...
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GoMotion, the U.S.-based maker of wearable lighting systems for runners...
GoMotion, the U.S.-based maker of wearable lighting systems for runners and hikers, has signed up with Ragnar Events for both the Ragnar Road Relay Series and Ragnar Trail Relays as the exclusive “Wearable Lighting” national supplier for the 2014 season. Based in Utah, Ragnar Events is the largest overnight running ...
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Adidas Outdoor has signed a sponsorship agreement with Hayley Ashburn,...
Adidas Outdoor has signed a sponsorship agreement with Hayley Ashburn, a 25-year world slacklining champion. She set the record for the highest highline by a woman in Yosemite Valley, where slacklining started back in the 1970s. Last month, she was part of the first team to have successfully walked a ...
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Five Ten has become the official approach shoe sponsor for...
Five Ten has become the official approach shoe sponsor for the instructors' team of the American Mountain Guides Association
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Asolo is the supplier of the footwear due to be...
Asolo is the supplier of the footwear due to be used by Nick Cienski, the senior product manager of Under Armour who plans to climb this year six mountain summits with an altitude of more 8,000 meters
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News briefs
Hoka One One has signed up two more athletes to...
Hoka One One has signed up two more athletes to its team of runners. One is Magdalena Lewy-Boulet, an Olympic runner and the other is Nicole Schappert, an All-American Miler.
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Lorpen is the official partner for socks of the Basque...
Lorpen is the official partner for socks of the Basque trail running team
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Ferrino is sponsoring a new expedition by Michele Pontrandolfo where...
Ferrino is sponsoring a new expedition by Michele Pontrandolfo where he will march alone for 1,000 kilometres across the North Pole. He will be using a sleeping bag specially developed together with the Italian company. The Italian athlete has undertaken 14 similar expeditions in the North Pole, Greenland, Iceland, Patagonia ...
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W.L. Gore took the first place this year in France...
W.L. Gore took the first place this year in France among the “Great Places to Work” that employ less than 500 people. It's not the first time that the Great Place to Work Institute gives it this honor. It has already won similar mentions in national competitions in France as ...
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Mizuno, which recently set up its own sales subsidiary in...
Mizuno, which recently set up its own sales subsidiary in Spain for the Iberian Peninsula (more on this in SGI Europe) is investing in trail running but sponsoring two brothers, Angel and Mario Llorens, and their sister Rosi. They have all reached the highest rankings in various trail running competitions ...
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Vibram is acting as title sponsor of three trail-running races...
Vibram is acting as title sponsor of three trail-running races in Hong Kong, New Zealand and Italy between March and May. One of the events is Maremontana, which will take place along the Ligurian sea cost and across the neighboring mountains on March 23. The resort of Loano will be ...
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Salewa has announced a new cooperation with BMW. Starting in...
Salewa has announced a new cooperation with BMW. Starting in Sept. 2014, BMW will provide transport in a new version of its Concept Active Tourer vehicle to a program of mountain events sponsored by Salewa. The partnership is intended to combine driving pleasure with the fascination of mountain sports. The ...
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Hi-Tec Sports has been named Sports Footwear Brand of the...
Hi-Tec Sports has been named Sports Footwear Brand of the Year at the Footwear Industry Awards in the U.K., with a special “highly commended” mention
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Scarpa has signed a contract with a well-known bouldering champion,...
Scarpa has signed a contract with a well-known bouldering champion, Alex Puccio
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News briefs
Compressport will be the exclusive supplier of compression products to...
Compressport will be the exclusive supplier of compression products to the International Skyrunning Federation, sponsoring all its extreme trail-running events across the world between May and October this year. Athletes from 50 countries are expected to participate in the races, which will take place in Italy, Switzerland, Spain, France and ...
