All Marketing articles – Page 59
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News briefs
Vasque will work with the accomplished ultra-runner, Krissy Moehl, as...
Vasque will work with the accomplished ultra-runner, Krissy Moehl, as an ambassador of the brand and to obtain feedback for its 2017 collection of trail running shoes. She recently wore Vasque's Pendulum shoes on a trip to Chile for the filming of Patagonia's Mile for Mile documentary, which highlights efforts ...
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News briefs
Adidas has become the official approach shoe sponsor this year...
Adidas has become the official approach shoe sponsor this year for the American Mountain Guides Instructor Team, supplying 50 guides with its Terrex Scope and Terrex Scope GTX models. Adidas will also support the AMGA's internationally recognized education, training and certification program for aspiring and professional guides. In another sponsorship deal, ...
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The British Scout Association has adopted the Brunton Truarc series...
The British Scout Association has adopted the Brunton Truarc series as its official range of compasses
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Hi-Tec Sports is placing big advertisements in the Spanish airports...
Hi-Tec Sports is placing big advertisements in the Spanish airports of Alicante and Murcia to reinforce the image of the brand in a surprising way among the 300-odd participants in its upcoming international sales meeting in Murcia
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On the back of a three-year partnership agreement inked by...
On the back of a three-year partnership agreement inked by Mountain Hardwear and Matchstick Productions, the brand's athletes Michelle Parker and James Heim will continue to take part in the production company's annual ski films
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News briefs
Peak Performance, the Swedish ski, outdoor and golf apparel brand,...
Peak Performance, the Swedish ski, outdoor and golf apparel brand, has launched a special website featuring 14 virtual pop-up “Magic Hour Shops” in 11 countries, where consumers are invited to click on their mobile devices to obtain some of its products for free - at certain conditions. They have to ...
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News briefs
The U.S. subsidiary of Icebug, the Swedish traction footwear brand,...
The U.S. subsidiary of Icebug, the Swedish traction footwear brand, is opening an official North American test center at a permanent obstacle course facility, the Shale Hill Adventure Farm in Benson, Vermont. It includes expansive training and race courses along with a newly-opened Icebug retail concept shop, enabling consumers to ...
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News briefs
Hoka One One has signed up a legendary Ironman, Dave...
Hoka One One has signed up a legendary Ironman, Dave Scott, who won six world triathlon championships between 1980 and 1987, as one of the brand's ambassadors. He is one of six triathletes who have joined the brand's roster of professional athletes. The others are another former Ironman champion, Leanda ...
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Vibram will use a mobile van during the World Fair...
Vibram will use a mobile van during the World Fair starting in Milan in September to allow visitors to choose the preferred sole for their shoes, personalizing them or improving their performance
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News briefs
The North Face and REI Foundation will be presenting sponsors...
The North Face and REI Foundation will be presenting sponsors of the Outdoor Nation Campus Challenge, an initiative of the Outdoor Foundation in the U.S. that connects college students and their communities to the outdoors. The six-week competition will take place in early September, at the start of the autumn ...
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News briefs
The Mammut Sports Group is celebrating the 150th anniversary of...
The Mammut Sports Group is celebrating the 150th anniversary of the first ascent of the Matterhorn with a special Matterhorn collection of T-shirts, technical jackets, shoes and backpacks. Items from the collection will be raffled from March 2 among the participants in a virtual contest on the mammut.ch/matterhorn microsite for ...
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News briefs
Raidlight, the French specialist in trail running equipment, is the...
Raidlight, the French specialist in trail running equipment, is the new official partner for the next three editions of the Grand Raid de la Réunion, an international trail running event, starting from this year. The Grand Raid comprises three races including “La Diagonale des Fous,” an event of about 165 ...
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News briefs
Magnum will be the official supplier of indoor training footwear...
Magnum will be the official supplier of indoor training footwear to the British troops over the next four years. In 2013, its parent company, Hi-Tec Sports UK, secured a contract with the British Ministry of Defence, which led the Magnum U.S.T. outdoor trainer to be given a NATO (North Atlantic ...
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Inov-8, which has developed a specific shoe for triathlon, has...
Inov-8, which has developed a specific shoe for triathlon, has signed up a brilliant Spanish Ironman, Victor Del Corral
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Ferrino is adding a page in Spanish on its website...
Ferrino is adding a page in Spanish on its website
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W.L. Gore & Associates has been named the Oeko-Tex...
W.L. Gore & Associates has been named the Oeko-Tex Company of the Month for January 2015, noting that it received its first Oeko-Tex Standard 100 certifications in 1996
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News briefs
Columbia has announced it will be the equipment partner of...
Columbia has announced it will be the equipment partner of The Mud Day in 2015. The Mud Day is an obstacle course organized by Amaury Sport Organisation (A.S.O.), which organises the Tour de France and other competitions. In 2014, its second year, it lasted nine days and covered six French ...
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News briefs
Scarpa has welcomed two freeride skiers, Lynsey Dyer and Ben...
Scarpa has welcomed two freeride skiers, Lynsey Dyer and Ben Leoni, to its roster of sponsored athletes. The move reflects the brand's growth in the freeride-ski category. Graham Zimmerman has joined the company as a sponsored athlete for climbing. More in Sporting Goods Intelligence Europe.
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News briefs
Bridgedale's MerinoFusion performance ski socks are going to be endorsed...
Bridgedale's MerinoFusion performance ski socks are going to be endorsed by the U.S. National Ski Patrol, the Professional Ski Association of America and the American Association of Snowboard Instructors. In addition to these endorsements in the U.S., Bridgedale's outdoor socks have been adopted by the 32 mountain rescue teams across ...
