All Marketing articles – Page 60
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News briefs
Ines Papert, the famous German ice climber, is putting out...
Ines Papert, the famous German ice climber, is putting out a new book about her exploits, titled “Unverfroren” (Not Frozen). At Ispo Munich, she will present it together with a short film at the stand of one of her sponsors, Lowa, in Hall 5 at 6:30 PM on Friday, Feb. ...
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Vasque, Osprey Packs, Nemo Equipment, Leki Trekking Poles and Darn...
Vasque, Osprey Packs, Nemo Equipment, Leki Trekking Poles and Darn Tough Socks have announced the official 2015 Thru-Hike Syndicate. Members of the American syndicate will be sharing photos, videos and stories during their thru-hiking experience via social media while representing the brands. In exchange, participating brands will supply the members ...
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News briefs
Johnson Outdoors has launched a new website for paddlesports, EscapeToTheWater.com....
Johnson Outdoors has launched a new website for paddlesports, EscapeToTheWater.com. The company hopes that it will become a favorite online destination for paddlers who will post videos and photos on the website as a blog. It will provide tips and techniques, news and reviews. Of course, the website also showcases ...
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Orvis is sponsoring a new Orvis Fly Fishing School in...
Orvis is sponsoring a new Orvis Fly Fishing School in Jackson Hole, Wyoming
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Joel Abrahamsson, a 33-year-old Swedish angling champion who has been...
Joel Abrahamsson, a 33-year-old Swedish angling champion who has been practicing mainly kayak fishing, has joined Johnson Outdoors Watercraft as a pro-staffer. He will help Johnson market its Old Town and Ocean Kayak brands in Sweden and to design new fishing kayak. Abrahamson made history in September 2014 by catching ...
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News briefs
Scarpa North America will act as official sponsor of the...
Scarpa North America will act as official sponsor of the National Ski Patrol in the U.S. for touring and telemark ski boots. Members of the National Ski Patrol will be able to purchase Scarpa's products at special conditions.
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News briefs
Adidas Outdoor has announced that Sonya Baumstein, one of the...
Adidas Outdoor has announced that Sonya Baumstein, one of the brand's athletes, will attempt to be the first female to successfully row alone from Japan to San Francisco next spring. Baustein, 29, will row between 14 and 18 hours per day in a carbon boat weighing less than 350 kilograms ...
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News briefs
Primus has been appointed offic al fuel supplier to the...
Primus has been appointed offic al fuel supplier to the Montane Yukon Arctic Ultra. Known also as MYAU, it is described as the hardest and coldest endurance races in the world. Following on the track of the Yukon Quest sled-dog race, it challenges runners, cyclists and cross-country skiers to cover ...
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News briefs
WL Gore & Associates has developed +Gore for Gore-Tex gloves,...
WL Gore & Associates has developed +Gore for Gore-Tex gloves, a new technology to help keep hands warmer for longer. This technology relies on a new testing method that simultaneously measures the breathability and the insulation performance of a glove. According to Gore, the glove construction - which consists of ...
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News briefs
The X-Bionic brand of X-Technology joined Victorinox and Honeywell in...
The X-Bionic brand of X-Technology joined Victorinox and Honeywell in the Hall of Fame of the prestigious Swiss Innovation Award as it celebrated its 25th anniversary in Zurich. Meanwhile, X-Technology, Schoeller, Sympatex Technologies and Polartec took Best Innovation prizes at the recent inaugural Future Materials Awards organized by the World ...
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Smith Sports Optics will donate $1 from every pair of...
Smith Sports Optics will donate $1 from every pair of sunglasses sold through its website this month to First Descents, a nonprofit organization that helps young adult cancer patients and survivors of outdoor adventure experiences
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News briefs
Lowa, the German-based producer of outdoor shoes, organized an outdoor...
Lowa, the German-based producer of outdoor shoes, organized an outdoor event for end-consumers together with Charivari, a local radio station from Munich. More than 1,000 people participated in the walk on the Neureuth Alp, which is 1,200m above the Tegernsee near Munich. Lowa invited end-consumers to test its collection of ...
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News briefs
Mammut celebrated in September the coming 150th anniversary of the...
Mammut celebrated in September the coming 150th anniversary of the first ascent of the Matterhorn by mapping out the route in red lights. The athletes and climbers sponsored by the outdoor brand wore headlamps on their helmets, while at other points, lamps were installed by mountain guides from the nearby ...
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News briefs
The American Alpine Institute gave the 2014 Guides' Choice Award...
The American Alpine Institute gave the 2014 Guides' Choice Award this summer to the Steripen Freedom water purification bottle developed by Hydro-Photon. It did so after a 30-day test in the Cordillera Real of Bolivia and the country's capital, La Paz.
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Adidas Outdoor has signed up yet another rock climber, Claire...
Adidas Outdoor has signed up yet another rock climber, Claire Burhfeind, who is 16 years old
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News briefs
Vestergaard has announced the donation of water purification tanks with...
Vestergaard has announced the donation of water purification tanks with clean water to 301 schools in Kenya, probably representing the biggest donation of the kind in Africa. It will benefit more than 125,000 children, many of whom will be encouraged to go to school to be able to drink the ...
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News briefs
Garmin, the maker of navigation equipment, has announced a three-year...
Garmin, the maker of navigation equipment, has announced a three-year deal as the official supplier of the Marathon des Alpes-Maritimes Nice-Cannes, whose 7th edition will be held on Nov. 9 on the French Côte d'Azur. The race is the second largest in France by number of participants, with its 13,000 ...
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High Sierra, the brand of backpacks bought by Samsonite, has...
High Sierra, the brand of backpacks bought by Samsonite, has become a co-partner of the Windsurf World Cup off the German island of Sylt
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News briefs
Black Diamond Equipment says it is intensifying trade marketing in...
Black Diamond Equipment says it is intensifying trade marketing in Europe this winter with targeted sales training, an optimized point-of-purchase program and close partnerships with leading European outdoor retailers. The goal is to coordinate the different aspects of the communication to the consumer, says Stephan Hagenbusch, European marketing director of ...
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News briefs
Tim O'Donovan, the retired former chairman and chief executive of...
Tim O'Donovan, the retired former chairman and chief executive of Wolverine Worldwide, has been designated to receive the Bob Campbell lifetime achievement award at gala to be staged by the Two Ten Foundation on Dec. 2 to celebrate its 75th anniversary. O' Donovan actively served on the board of the ...
