News Briefs – Page 14
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News briefs
Black Friday: Arc’teryx rewards American trade-in customers
To shift the focus away from the mass consumption usually associated with Black Friday, Arc’teryx will for the full month of November be rewarding consumers in the U.S. and Canada who trade in their used equipment with a gift card worth 30 percent of an item’s original retail value, a ...
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News briefs
Oberalp opens Mountainshop near Bergamo
The Oberalp Group opened a new Mountainshop in Ponteranica, in the Italian province of Bergamo on Oct. 15. The new store specializes in products for alpine skiing, trail running and other mountain sports. It will be managed by Nevio Cornaro, who previously participated in endurance races like the Ultra-Trail World ...
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News briefsYouTube is testing shopping features
Google is testing the idea of turning YouTube into an e-commerce platform, according to a Bloomberg report. YouTube is currently testing through a limited number of channels the option to buy items that feature in videos. The ”goal is to convert YouTube’s bounty of videos into a vast catalog of ...
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News briefs
U.S. online retailer Backcountry.com introduces Buy Now, Pay Later with Klarna
Klarna, the leading global payment provider and shopping service from Sweden, has teamed up with Backcountry.com, the largest online retailer of premium outdoor sports equipment and apparel in the U.S. and owner of German online outdoor retailer Bergfreunde.de, to offer customers flexible “buy now, pay later” solutions. Backcountry.com customers can ...
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News briefsLifeStraw sells out during Amazon Prime Day in U.S. and Canada
Third-party sellers on the Amazon Marketplace generated sales of more than $3.5 billion during the company’s recent Prime Day promotions on behalf of small and medium-sized businesses. This represents an increase of nearly 60 percent from last year’s promotion, outstripping the growth in Amazon’s own sales. Prime Day took place ...
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News briefs
Adidas opens flagship outdoor store in Russia
Adidas, already running many mono-brand stores in Russia, has opened the first outdoor-only store in the country under the Terrex banner. Indicating that it is the first of a chain of dedicated stores, Adidas said it will bring a set of outdoor equipment and gear to the local market that ...
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News briefsInternetstores adds CBO to management team
Internetstores has added a chief brand officer (CBO) to its management team. Alongside Dr. Hans Dohrmann, Thomas Spengler, Raid Naim, Olivier Rochon and Martin Netinder, Frank Aldorf is now part of the company’s management board. In his new function as CBO, Aldorf is now responsible for the purchasing department of ...
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News briefsLatest GoPro camera causes record subscription numbers, confirms DTC push
GoPro Inc. announced that the high demand for its latest camera, the Hero9 Black, has pushed the number of paying GoPro subscribers past the 500,000 milestone. With the vast majority of consumers purchasing the new camera through the company’s website along with an annual paid GoPro subscription, which includes unlimited ...
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News briefsDecathlon Germany benefits from multi-channel model
Decathlon Germany will close the 2020 fiscal year with seven new openings and two expansions. In addition, André Weinert, chairman and chief executive officer since September 2019, reports an unspecified increase in sales for the year and the fact that not a single employee had to be laid off despite ...
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News briefs
Wildberries faces sanctions in Ukraine
Ukraine may impose sanctions against Russia’s largest online retailer, Wildberries, according to a proposal by the Ukrainian Minister of Culture and Information Policy, Oleksandr Tkachenko. The recommendation was made after Wildberries announced plans to begin sales in Ukraine. The minister called on the government to consider the possibility of applying ...
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News briefsHuski Wear: a new Swedish digital-only skiwear brand
With the backing of a Chinese firm and a brand of hot chocolate, three veterans of the sports apparel industry, Lena Claesson, Magnus Liljeblad and Jonas Olsson, have launched a digital-only brand of sports apparel in Gothenburg, Sweden, called Huski Wear. Claesson was formerly design and product director at Peak ...
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News briefs
Save the Duck opens second store in Milan
Known for outerwear made exclusively with animal-free and “cruelty-free” materials, Save the Duck was, in June of last year, the first Italian fashion company to receive B Corp certification for the sustainability of its products and processes. In contrast with Moncler or Canada Goose, it produces its stylish jackets and ...
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News briefs
Oeko-Tex to certify products for Amazon
Oeko-Tex, an international association of 18 independent research and testing institutes that set safety standards for textiles and leather, will be certifying the environmental bona fides of products on Amazon’s behalf. The huge American e-tailer relies on the certification of many such labs to bestow its Climate Pledge Friendly label ...
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News briefs
New Schöffel-Lowa store in Düsseldorf with focus on sustainability
The Schöffel-Lowa store in Düsseldorf, Germany, is moving. The new store is located in Blumenstraße – at the back of the well-known Schadow-Arcades shopping center. According to Schöffel-Lowa-Sportartikel, the joint venture of the two independently operating outdoor specialists Schöffel and Lowa, who each have a 50 percent share in the ...
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News briefsFast ride for Ridestore
Ridestore, an online retailer of private label snowear for extreme sports founded in Sweden just over ten years ago, has reported excellent financial results for the second year in a row, attributing the growth mainly to its successful expansion to other parts of Europe and North America. For the financial ...
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News briefsLa Sportiva opens brand store on the Greek island of Kalymnos
At the end of July, after some delays due to the Covid-19 pandemic, the first Greek La Sportiva monobrand store was opened in Massouri on the island of Kalymnos. The store is intended to become a landmark not only for the local climbing scene, but also for all those who ...
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News briefsArc’teryx launches virtual product advisor for consumers
If consumers can’t make it to a store, but have questions about the new Arc’teryx autumn product line, they can now make an appointment online with the new Virtual Advisor. The Canadian brand claims that the 30-minute appointments, which are available worldwide but currently only in English, will help consumers ...
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News briefsRab is Lowe Alpine’s new online home
Since Aug. 20, Lowe Alpine products are available on the Rab website, uniting the digital appearances of the two outdoor brands, both owned by the British company Equip Outdoor Technologies. “The decision to move Lowe Alpine to the Rab website is one that has been in the works for long ...
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News briefsGlobetrotter starts equipment rental service
Globetrotter, the German outdoor retail chain that is part of the Fenix Outdoor Group, is now offering the rental of outdoor equipment. The offer will initially cover the categories of water sports, backpacks & bags, tents, bicycles, outdoor kitchens and children’s equipment, but is likely to be expanded after a ...
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News briefsRoyal Robbins introduces new website and hemp sock collection
The Californian travel and outdoor wear label Royal Robbins, which was acquired by the Swedish Fenix Group in 2018, is launching into a new product category with the release of its Hemp Sock collection. For every pair purchased, Royal Robbins will donate 1% of sales to the Adventure Travel Conservation ...
