All Pyua articles
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ArticlePyua boosts DTC business with e-com specialist Gute Marken
Gute Marken Online GmbH will further boost the e-commerce business of German outdoor brand Pyua, specializing in sustainability and circular economy. The Pyua online store and the marketplace business will be managed by Munich-based Gute Marken starting in fall 2022. Pyua is thus primarily pursuing growth targets and intends to ...
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News briefsPyua integrates circular Sympatex laminate into collection
The Banff laminate by Sympatex, which premiered as a 2-layer product at the Performance Days in 2020, is an integral part of Pyua’s new Spring 2023 collection. Pyua uses a mono-material polyester 3-layer laminate made with a face fabric consisting of 60 percent post-industry and 40 percent post-consumer waste, a ...
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ArticleAn increasing number of brands is entering the apparel rental business
For outdoor and sports equipment brands, the rental business is an essential pillar for a sustainable business. And now, a growing number of companies are offering apparel as well. Here’s an overview.
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ArticleOrtovox avalanche beacon wins #sheisoutdoors awards
Source: © KontraPixel / Miriam Mayer Avalanche beacon Ortovox Diract Voice is the overall winner of #she-is-outdoors winter edition In its first winter edition, the second round of the #sheisoutdoors gear awards found seven products worth being awarded for their innovative properties and women-specific design for ...
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News briefsPyua pushes for circularity with new apparel rental concept
German sustainable apparel brand Pyua has launched a new apparel rental service to motivate consumers to expand the “sharing is caring” philosophy and lifestyle to their apparel use. Since Dec. 12, the Munich-based brand has been offering rental garments for snow sports and outdoor activities (insulation and hard shells) on ...
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News briefsSOMWR organizes panel discussion on sustainability at PWA Windsurf WC in France
During the last SOMWR 10 x Marignane PWA Grand Slam Windsurf Worldcup, German apparel brand SOMWR (the apparel branch of the Starboard SUP brand) has organized a panel discussion, bringing eleven speakers from the water sports industry and ecological movements on stage. The participants included Maximilian Reimers from Fridays for ...
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News briefsSave and donate during Pyua's Green Week
German brand Pyua, founded in 2008 and a pioneer in functional outdoor clothing with the highest sustainability principles, is offering a 15 percent discount from Nov. 23-29 and at the same time donating another 15 percent of each sale to provide training for seamstresses in the production facilities of the ...
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News briefsFirst “She is Outdoors” gear awards winners
Picking the best from 37 products from 28 brands in five categories, the #sheisoutdoors awards were given to Devold , Exped , Pyua , Norrøna , Wechsel , The North Face and Salomon . The first dedicated women’s outdoor gear award, initiated by Munich-based outdoor enthusiasts ...
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ArticleABS and Pyua with new shareholders and sales manager
Following the acquisition by Spin Capital in 2018, brand relaunches and a renewed and expanded product range for both ABS Protection GmbH and Pyua , the team around Spin Capital’s CEO, Dr. Stefan Mohr , is now receiving further support from some well-known sports and fashion industry ...
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ArticleBrand relaunch for Pyua
The German brand Pyua , which has stood for sustainable outdoor clothing since its inception in 2008, has unveiled a new brand identity that is intended to stand even more uncompromisingly for its sustainability mission. For the brand relaunch, Pyua has focused on three principles: Purity, Versatility and, above all, ...
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News briefs
Pyua opens pop-up store in Munich and extends Sharing is Caring campaign
The sustainable outdoor and snowsports clothing brand Pyua , owned by Spin Capital, a Munich-based investment company, has opened a pop-up store in downtown Munich together with other brands from different business areas, including DIY products, upcycling, handcrafted interiors, art and fashion, under the motto “ STOP - for Sustainability ...
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ArticleNew brand identity for avalanche airbag pioneer ABS
SpinCapital , the Munich-based owner the German brand ABS since 2017, is reinventing the well-known avalanche airbag brand founded in 1985 with a new strategy, new brand identity, new products, digital offensive and stronger trade marketing.The founder of SpinCapital and chief executive of ABS, Stefan Mohr , is responsible ...
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News briefsPyua upcycles fabric leftovers to antibacterial face masks
The German brand Pyua , known for sustainable functional clothing and closed recycling cycles, is now producing face masks from remnants of functional fabrics for midlayers that are normally thrown away. The masks offer clear advantages over conventional cotton or polyester masks: they do not absorb moisture, dry quickly, and ...
