All Silva articles
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ArticleNew CEO at Primus-Silva
The Swedish outdoor equipment company Primus-Silva has appointed Jonas Sjögren as its new CEO. Richard Jägrud, who has served as CEO for the past seven years, has decided to leave the company to pursue new professional challenges. Sjögren and the Primus-Silva management team will work closely together to lead the ...
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ArticlePrimus and Silva with joint sales subsidiary for Germany, Austria
After Silva Sweden AB acquired 100 percent of the shares in Primus AB from Fenix Outdoor AB on April 28, 2023, the two Swedish outdoor brands are operating as one company under the name Primus-Silva Sweden AB. For the German and Austrian markets, Primus-Silva Sweden AB is now establishing a ...
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News briefsItaly’s Accademia Outdoor Pro held two sessions this year
Accademia Outdoor Pro 2023, the annual training opportunity for salespeople from specialist outdoor stores in Italy, held two sessions this year, including the usual one in Villafranca di Verona on March 20, in northern Italy, and an additional session at the Hotel Valentino in Terni on March 27, to attract ...
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ArticleFenix Outdoor publishes CSR report 2022
Fenix Outdoor International AG, owner of the brands Fjällräven, Royal Robbins, Tierra, Hanwag, the five retail chains managed under the roof of the Frilufts Retail Europe AB and – until December last year – Primus (which was sold to Silva), has published its CSR Report 2022. CEO ...
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News briefsSilva hires new marketing coordinator for Germany and Austria
Source: Silva Max Mangold Swedish brand Silva has hired Maximilian Mangold as its new marketing coordinator for Germany and Austria. In his newly created role, Mangold will be responsible for trade marketing, events, sponsoring and cooperation, and the organization and maintenance of an athlete’s team in the ...
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ArticleSilva acquires Primus, Fenix Outdoor remains distribution partner for select markets
Swedish outdoor equipment company Silva, which was acquired by equity investor Verdane in 2021 with decisive expansion plans, has acquired 100 percent of the Primus AB shares from Fenix Outdoor (which also sold its brand Brunton at the end of last year). Source: Primus Both Silva ...
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News briefsSilva signs two new sales representatives in Germany
Holger Befeld, owner of Handelsagentur 69, has been Silva’s new sales representative for Bavaria since Oct. 1. Based in Munich, Befeld has been active in sales for 22 years. K2 Snowboards, Ride Snowboards, Line Freeski, Electric eyewear and Roark Revival travel goods are among his references. With Stephan Graf, owner ...
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ArticleWinners of ISPO Awards' third 2022 round
Fidlock, Halti, Jackery, and more have been announced as the 16 winners in the latest round of the ISPO Awards 2022. In this, the third of four year-round submission and judging cycles, winners were selected from a particularly diverse field, representing a range of products. The Q3 cycle jury ...
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News briefsSilva presents headlamp made of recycled plastic
Silva’s new Terra Scout headlamp is made exclusively from recycled plastics. The material is called Revo and is made from recycled polymers and mixed with hemp fibers. According to the Swedish outdoor brand, its production emits 90 percent less CO2 than that of conventional plastics. In addition, the lamp mount ...
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News briefsSilva with new sales manager for Germany, Austria and Poland
Source: Silva Sebastian Daue The Swedish outdoor brand Silva has filled the position of sales manager for Germany, Austria and Poland: Sebastian Daue is in charge of sales activities in the three countries since May 2022. He succeeds Bernhard von Toll, who held the distribution responsibility as ...
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ArticleSilva with new corporate appointments
After Silva was acquired by Northern European specialist growth equity investor Verdane in mid-2021, the new owner presented a comprehensive business plan until 2025, focusing on growth in the main markets of Sweden, Norway, the U.K. and Germany. It also identifies marketing as one of the key success factors, along ...
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ArticleThe winners of the Scandinavian Outdoor Award: Footwear at the forefront
After several outdoor tests, an international jury of outdoor journalists and equipment specialists selected the winners of the Scandinavian Outdoor Award (SOA) for the upcoming fall/winter season. Established in 2005, the SOA aims to support Scandinavian outdoor product and design innovation. Sustainability once again emerged as a key concept, and ...
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ArticleScandinavian Outdoor Group celebrates 20 years of partnerships
“It’s more fun to do business with Scandinavians” was the very first slogan of the Scandinavian Outdoor Group (SOG) that was founded by 15 companies in 2001, first and foremost to organize a joint and coordinated appearance at the international outdoor and sports trade shows in the Scandinavian Villages. Initiated ...
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ArticleSilva acquired by growth equity investor, paving way for expansion
Verdane , a Northern European specialist growth equity investor, has acquired the Swedish brand Silva , manufacturer of high-quality compasses, headlamps, and sports equipment, founded in 1933. Silva had been in the hands of Scandinavian private equity investment firm Karnell ( K3 Fund ) since 2011 when it acquired ...
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News briefs
Silva changes distributor in France
Silva , the Swedish company best known for its compasses and headlamps, will change its distributor in France. The new partner, Sport Pulsion , will take over all distribution rights in France from Scandinalp/Loisiralp , Silva’s partner for the past eight years, effective June 1. Loisiralp has also just lost ...
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News briefs
ACE with two new brands and new showroom in Zurich
The Swiss distribution company ACE ( Alpine Climbing Equipment AG ), founded in 1998, has moved into a new showroom in House 9 at Thurgauerstrasse 109 in Zurich and also welcomes two new brands to its portfolio: the Swedish brand Silva , known primarily for compasses and ...
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News briefs
New distributor for Silva in Switzerland
Silva , the Swedish compass, headlamp, and outdoor gear brand, is changing its distribution partner in Switzerland. The new distributor, Ace Alpine Climbing Equipment AG , will take over all distribution rights in Switzerland from Office Factory AG from June 10. Ace, founded in 1998 by mountain ...
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News briefsSilva’s first step towards becoming more environmentally sustainable
With the launch of its first recycled product called ” R-PET dry bags ”, the Swedish outdoor brand Silva announces its first step toward becoming a more environmentally sustainable company. Richard Jägrud , the company’s chief executive, said it is time to care more about consumers and the planet, ...
