Snowsports – Page 101
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News briefs
Maloja acquires 100 percent of producer VioModa
This summer, Maloja Clothing, a German manufacturer of functional cycling, mountain and winter sports apparel, acquired the second half of the holding company VioModa GmbH, located in Dornbirn, Austria, for an undisclosed price. Now owning 100 percent of the company, Maloja is also fully in charge of the VioModa production ...
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News briefsFirmware upgrade for Barryvox beacons
Mammut has released a firmware upgrade for its Barryvox avalanche transceivers. BarryHeart 3.4 includes a software update for an even faster and more intuitive search for avalanche victims, improved sound quality in the alternative search mode and optimized battery support. The firmware upgrade can be easily performed from device to ...
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News briefs
Blue Tomato with two new stores in Finland
Blue Tomato is opening its second and third stores in Finland, a country where many customers have been ordering from its website for many years. “Despite the geographical distance, Finland has long been a high priority for us; the country has been a very strong and important market for us ...
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ArticleVF matches its management to its new business model
VF Corporation is changing its management structure to suit changes in the way it does business, notably the dividing of all of its brands between two portfolios. Core Brands comprises Vans, The North Face (TNF) and Timberland. Steve Murray has become global brand president of TNF. He served as president ...
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News briefsProtect Our Winters UK launches POW Pledge initiative for climate action
Protect Our Winters (POW) UK launched POW Pledge, a digital portal to equip the industry to take climate action towards net zero. “It’s very simple; our industry has to act on climate change in order to survive,” said POW ambassador Ed Leigh. “The POW Pledge is the map that can ...
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News briefs
Black Diamond partners with POW and FWT
Black Diamond Equipment announced a new partnership with Protect out Winters (POW). While it commenced with POW’s “Outdoor State” campaign in the U.S. in an effort to encourage people to vote, it is an annual partnership that will focus on climate advocacy. Additionally, Black Diamond and Pieps renewed its partnership ...
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News briefsBurton opens new Hub, appoints territory manager and marketing coordinator for Nordics
Burton Snowboards will open a new multi-use space, referred to as the Burton Hub, at Norrlandsgatan 20 in Stockholm, Sweden, on Oct. 15. After establishing the concept of combining retail store, showroom, and office spaces already in Innsbruck, Munich, and Zurich, the company now expands to Scandinavia. The new Burton ...
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ArticleOberalp Virtual Convention to focus on women; introduction of new brand expected
As the first ”Oberalp Virtual Convention” in May 2020 was extremely positive for the Italian company and its brands Salewa, Dynafit, Wild Country, Evolv and Pomoca with more than 37,000 clicks, and as ongoing travel restrictions due to the Covid-19 pandemic continue to make physical events difficult, the family-owned company ...
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News briefsReichmann offers retail and rental hygiene concept and products
Despite the exceptional circumstances caused by the Covid-19 pandemic, numerous owners and service staff of sporting goods stores and rental businesses took advantage of the opportunity to prepare themselves optimally for the coming winter season in this year’s service workshops of ski service specialist Reichmann & Sohn in Weissenhorn, Germany. ...
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ArticleSchöffel: Germans are looking forward to winter - but they have reservations
German outdoor company Schöffel has conducted a representative survey in cooperation with YouGov. According to the survey, German winter sports enthusiasts are looking forward to the upcoming winter season, but they also have clear reservations because of the Covid-19 pandemic. Schöffel’s survey shows that the overwhelming majority of the Germans ...
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News briefs
Tecnica goes partly direct in the U.K.
After 17 years of collaboration, the Tecnica Group has decided to stop working with a distributor in the U.K. and Ireland for the Blizzard, Tecnica and Nordica brands, using sales agents instead. The current distributor, TKC Sales, will deliver the autumn/winter 2020 collections as planned, with the exception of the ...
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News briefsBurton appoints new creative and global marketing executives
Source: © Burton Adrian Margelist Burton has named Adrian Josef Margelist as its new executive creative director, and Kelly Murnaghan as senior vice-president of global marketing. Both Margelist and Murnaghan, who have already started in their respective roles, will report to Burton’s chief executive, John Lacy. Margelist ...
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ArticleHelly Hansen personalizes online customer experiences to increase RPS
Helly Hansen, the Norwegian manufacturer of outdoor apparel and workwear, sells directly to customers in 19 stores around the world and online to an international audience. The marketing team at the company’s Norwegian headquarters and the U.S. e-commerce team have partnered with Kibo, an extensible, unified commerce platform that delivers ...
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News briefsOrtovox to offer free avalanche workshops at specialist retailers in DACH
In cooperation with selected specialist retailers, mountaineering expert Ortovox is offering exclusive evening workshops on avalanche risk management called Ortovox Avalanche Nights at 13 different retailers in Germany, Austria and Switzerland between October 2020 and January 2021. Together with professional mountain guides, interactive, three-hour courses are held to train the ...
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News briefs
Isbjörn removes polyester, uses bamboo instead
As part of its Green at Heart sustainable mission, the Swedish specialist for kids’ outdoor clothing, Isbjörn of Sweden, has removed all polyester from its Husky baselayer range for the fall/winter 2020 collection and replaced it with sustainably sourced natural bamboo fibers and mulesing-free Merino wool as an outer material. ...
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News briefsUvex appoints new sales manager
German eywear and helmet specialist Uvex is strengthening its sales team with the new position of head of sales, which has been assumed by Patrick Schmollinger on Oct. 1. Schmollinger started his sales career at Speedo Germany after completing his studies. He then moved to Puma, where he led various ...
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News briefsNew design lead for Rab and Lowe Alpine
Italian product design expert Jacopo Bufacchi will join the British outdoor brands Rab and Lowe Alpine, both owned by Equip Outdoor Technologies, as their new design lead on Nov. 1. Bufacchi succeeds Jonn Langen, who left Equip in the summer. In his new position, he will be responsible for creating ...
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News briefsSmartwool Europe partners up with POW Switzerland
For the upcoming winter season, Smartwool Europe has entered a partnership with Protect Our Winters (POW) Switzerland. POW was founded in 2007 by pro snowboarder Jeremy Jones and is a global non-profit charity that builds communities of athletes, activists and committed companies to work on solutions to make changes in ...
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ArticleIspo Munich will be hybrid
Messe München has announced that its next Ispo Munich show will be a hybrid event – on-site and digital. It will be smaller and more digital in physical terms, but it will be intended to reach a more international audience through the internet. We understand that the new format will ...
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News briefsMIPS presents its own team of sponsored athletes
MIPS, the Swedish supplier of helmet-based safety and protection of the brain, has announced the formation of its first professional athletic team, “Team MIPS.” The team will serve as an “ever-growing global force of helmet safety advocacy,” with athletes from around the world with a wide range of backgrounds and ...
