All TNF articles
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News briefsThe latest North Face campaign uses ChatGPT
The North Face has launched a new campaign aimed at reigniting the spirit of outdoor exploration, “TNF10000 Reasons to Get Back to Trail.” In an interesting twist the campaign has leveraged ChatGPT to generate 10,000 reasons to hit the trail. The campaign, in conjunction with the agency Fred & Farid ...
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OpinionTrade shows: “Sometimes the value cannot be beaten”
After OTS in the UK, Charles Ross still sees value in trade shows. The best bring leadership, collaboration and are moving with the Industry.
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News briefsThe North Face is expanding Clothes the Loop program to France and U.K.
The North Face (TNF) has expanded its recycling program “Clothes the Loop” into stores in France and the U.K. The project that was piloted in the U.S. in 2013 and rolled out in all American TNF retail and outlet stores two years later invites consumers to bring in unwanted clothing ...
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News briefs
TNF Renewed moves forward with IT enhancements and a new cleaning technology partner
The North Face is rolling out a new website and shopping experience for its resale offering Renewed, launched in 2018. TNF will now work with resale technology provider Archive and clean technology and logistics company Tersus Solutions. The Archive technology aims to deliver information about a Renewed item’s lifecycle, from ...
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News briefsTNF partners with SFMOMA for digital adventure archive
Source: TNF Conrad Anker The North Face (TNF) has launched its new fall campaign, “It’s More Than A Jacket,” an initiative that honors the stories of adventures from the brand’s 55-year history. To capture the meaning behind each piece of gear, TNF is launching its first digital ...
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News briefsThe North Face names European members of Explore Fund Council
Source: The North Face Members of the European Explore Fund council The North Face is setting up structures of the European branch of its Explore Fund Council, a new diversity and inclusion committee announced last year. The seven million dollar fund available is aimed to improve access ...
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News briefsTNF promotes Vectiv technology with 360° VR experience
The North Face (TNF) has launched the Power Further VR and 360 Experience, designed to give everyone the opportunity to experience the trails of Mont Blanc despite pandemic restrictions, while also providing more detailed information about the development and functionality of its Vectiv technology. Available in VR and 360°, the ...
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News briefs
TNF teams up with Spinnova
The North Face (TNF) and Spinnova, the Finnish sustainable material company, have partnered to develop new high-performance, sustainable textiles for the outdoor apparel category. The announced partnership aims to reduce the impact of the textile industry on the environment. Spinnova fiber is produced with minimal water usage, without harmful chemicals ...
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News briefsTNF to phase out its Futurelight logo
The North Face plans to “phase out and discontinue” the logo it introduced in 2019 for its Futurelight line of apparel and accessories. In January, a graffiti artist in New York working under the name Futura filed a lawsuit in California Central District Court alleging that the VF-owned brand had ...
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News briefsTNF and Supreme launch Summit Series collab line
Source: Supreme x The North Face The North Face (TNF) and Supreme have teamed up once again on a line of clothing, this time designed for extreme cold weather and high alpine conditions. The line is centered around TNF’s Summit Series. The range, made exclusively for Supreme, ...
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ArticleThe North Face plans 100 percent sustainable face materials by 2025
In its latest sustainability press release, The North Face (TNF) commits to 100 percent of its apparel face materials being either recycled, renewable or regenerative by 2025. Improving the footprint of sourcing synthetic materials is a particular focus, as material-related emissions for polyester account for 53 percent of TNF’s total ...
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News briefsThe North Face unveils carbon fiber sole technology for trail running
Source: TNF Flight Vectiv The North Face (TNF) has unveiled Vectiv™, a new footwear system for trail runners and hikers. According to the manufacturer, the official presentation of the new technology on Jan. 26 was preceded by two years of development, significant investment and nearly 10,000 test ...
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News briefs
TNF and Gucci take their apparel collaboration to Pokémon Go
Gear Junkie has reported that, following the initial announcement of a collaboration between The North Face (TNF) and Gucci for a new clothing capsule, the two companies have now tweeted that they plan to bring their joint line to the virtual world of Pokémon Go as well. The app, which ...
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News briefsGucci and The North Face launch campaign for collab collection (Video)
Following an initial announcement three months ago, The North Face (TNF) and Gucci are offering a glimpse of their collaboration on the North Face x Gucci collection. This is in line with the two brands’ commitment to environmentally sustainable activities, Gucci said in a press release. The ...
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News briefs
The North Face rejects Christmas gift order from Texas oil and gas firm
The North Face (TNF) allegedly refused to take an order for about 400 jackets from Innovex Downhole Solutions, an oilfield services group based in Houston, Texas. According to reports by WTVM, Innovex intended to offer North Face jackets, customized with the Innovex logo, to its employees as Christmas gifts, but ...
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News briefsThe North Face introduces the Explorer Team
The North Face (TNF) has announced the launch of a new team that will involve everyone around the world who see themselves as explorers or adventurers – from scriptwriters and photographers to trail runners and powder enthusiasts. TNF took the inspiration for its “Explorer Team” from the Covid-19 period and ...
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News briefs
Gucci is partnering with The North Face
Gucci has revealed that it is partnering with The North Face for an unspecified collaboration in the coming months “that celebrates the rich heritage of both brands.” For the big Italian luxury brand, it is the first collaboration of this kind since Alessandro Michele became its creative director five years ...
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ArticleOutdoor brands stop ad campaigns on Facebook and Instagram
On June 19, The North Face (TNF) became the first major sporting goods company to stop advertising on Facebook after civil rights organizations put increasing pressure on Facebook for moderation content and hate speech following the death of George Floyd. In a tweet that said “We’re in. We’re Out,” TNF ...
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News briefsTNF opens Covid-19 Explore Fund in the UK, Germany, France and Italy
The North Face (TNF) has opened the application process for its Covid-19 Explore Fund. With the new fund worth €1 million, the outdoor brand wants to provide critical financial support to people and organizations that make adventure possible, such as mountain guides and climbing coaches, or urban climbing gyms and ...
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News briefsThe North Face celebrates Women’s Day
(SGI) In celebration of International Women’s Day (March 8), The North Face (TNF) released an all-female, limited capsule collection consisting of technical-fabric T-shirts and tote bags. The collection is manufactured entirely in the country of Jordan at the Jerash Garment Factory, all of whose 500 posts are filled by women. ...
