Gear Junkie has reported that, following the initial announcement of a collaboration between The North Face (TNF) and Gucci for a new clothing capsule, the two companies have now tweeted that they plan to bring their joint line to the virtual world of Pokémon Go as well. The app, which sparked a worldwide hype a few years ago, has a simple premise: wander through various geotagged locations in real life and use a smart device to search for hidden Pokémon. The goal is to encourage users of all ages to explore the real world via the app – which will now be possible with an avatar dressed in TNF x Gucci clothing. The “real” collection will be available online from Jan. 22.
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