Trail Running – Page 15
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News briefs
USWE starts trading on Nasdaq First North Growth Market
Swedish company USWE Sports AB , founded in 2007 and specializing in jump-free backpacks and hydration packs for mountain biking, running, skiing, and motorsports, will go public on the Nasdaq First North Growth Market on June 24. Earlier this month, the company had completed its offering to the general ...
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News briefs
Merrell and artist Latasha Dunston create Outdoors for All capsule
For its latest collaborative collection, the “ Outdoors for All ” collection of footwear, apparel and accessories, Merrell teamed up with artist Latasha Dunston from Colorado to create looks designed to inspire diversity and representation in the great outdoors. For the shoes, Dunston reimagined Merrell’s popular Antora 2 ...
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News briefsMarketmedia24 forecasts growth of German athletic footwear industry until 2028
Market researchers from the Cologne-based market research and consulting institute Marketmedia24 , who calculate future prospects for numerous consumer goods markets based on scientific methods, have concluded that the German athletic footwear industry does not have to worry much about future sales. According to the report, there will be ...
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News briefs
Superfeet acquired by private equity firm
Seattle-based private equity firm Westward Partners has acquired Superfeet , an insole manufacturer founded in 1977 and based in Ferndale, Washington, about 160 km north of Seattle. Terms of the transaction were not disclosed. Westward will take over majority ownership of the company from its workers since it was ...
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ArticleNew trail running brand launches first shoe in the U.S.
Speedland , a new trail running shoe company founded by Dave Dombrow and Kevin Fallon in the U.S., is launching its first product, the SL:PDX , the name of which represents the company and its hometown of Portland, Oregon, for pre-order on June 15 and delivery on August ...
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News briefsHoka One One with new marketing executives
Source: Hoka One One Norma Delaney Hoka One One has named Norma Delaney VP global brand marketing. Hoka has already been a client of Delaney’s own company, Delaney Brand Consulting , which she has been running for about three and a half years. ...
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News briefs
Buff reports 63% growth in fiscal 2020-21
Buff closed its fiscal year on April 30 with record sales of €85 million, a growth of 63 percent compared to the previous year (€52 million). The Spanish company attributed the good performance to the boom in outdoor sports and the production of protective equipment during the pandemic. In ...
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ArticleDeckers grows in Q4, led by further expansion of Hoka One One
Deckers Brands ’ sales growth gained momentum in the fiscal fourth quarter, led by the continued global expansion of Hoka One One and a strong showing at its core Ugg brand. In the three months ended March 31, the group’s revenues increased by 49.7 percent to $561.2 million and ...
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ArticleFourth Adidas x Parley Run for the Oceans to help end plastic waste
From May 28 to June 8, the Adidas x Parley #RunForTheOceans will take place for the fourth time, continuing its commitment to combat plastic pollution of the oceans. Runners around the world are encouraged to join the challenge on the Adidas Running App and run, walk or wheelchair ...
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News briefsAdidas grows by almost 60% in the outdoor segment
Adidas’ sales of outdoor products increased by nearly 60 percent in the first quarter of 2021 thanks to the new Terrex collection for fast trail running. Running and training were up by about 20 percent and more than 30 percent, respectively. Excluding Reebok , which is up for ...
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News briefs
UTMB partners with Ironman on new circuit of trail running events
The Ultra-Trail du Mont-Blanc ( UTMB ) Group has announced the launch of the UTMB World Series , a global, multilevel circuit of trail running races organized in partnership with the Ironman Group . Starting from 2022, the new UTMB World Series will replace the existing Ultra-Trail World Tour ...
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News briefsSalomon unveils details of its restructuring plan
Salomon ’s management, led by CEO Jean-Marc Pambet , presented details of its restructuring plan to the company’s Social and Economic Committee (CSE) on May 3. The plan envisages cutting 82 jobs out of 738 at the company’s facility in Annecy, in France’s southeast. The cuts are mostly due to ...
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News briefs
On Running said to be eyeing IPO again
On , the Zurich-based sports brand backed by Roger Federer , publicly denied a report in a Swiss newspaper last July that it was planning to go public in 2021. Citing a source close to the matter, Reuters reported again on April 30 that On was making preparations ...
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News briefs
New Outdoor Sport Expo event planned in Courmayeur
VDA Trailers ( Valle D’Aosta Trailers ) is launching Outdoor Sport Expo , a new event that the organizers describe as a mix between a fair and a weekend of outdoor experiences. The event, which is scheduled to take place in Courmayeur on June 11-13, is designed for both ...
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News briefsPatagonia hires new general manager, EMEA
Patagonia has announced that it has hired a new general manager for Patagonia EMEA , effective this May. Matthijs Visch will lead Patagonia’s growing business in the Europe, Middle East and Africa region, which today includes more than 230 employees and 11 brand stores. He takes over from ...
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News briefs
Vibram North America undergoes management changes
Italian outsole specialist Vibram has announced several changes to its North American leadership team. It said this is part of its long-term organizational strategy to align the company for growth. Tammy Vrahopoulos , a former Deloitte employee and HR strategy consultant, has been hired as the company’s VP ...
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![Michael Price (inov-8 COO) (left) and Matt Bland (Pete Bland Sports Managing Director) outside the site of the new store.[2]](https://d139l9lsy1wb51.cloudfront.net/Pictures/100x67/9/1/1/6911_michaelpriceinov8cooleftandmattblandpeteblandsportsmanagingdirectoroutsidethesiteofthenewstore.2_747934_crop.jpg)
News briefsInov-8 opens first flagship store
Under the expert guidance of British running specialist Pete Bland Sports, Inov-8 is planning to open its very first flagship store on April 15, located right next to the brand’s headquarters. The 90-square-meter store will be called “The Forge” and is located in the Mill Yard in Staveley, a village ...
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News briefsGiovanni Zoppas appointed new CEO of Tecnica Group
Giovanni Zoppas is returning to Tecnica Group as CEO and general manager, starting in May. Zoppas knows the group well as he is a member of its board of directors and worked as GM of its Nordica brand between 2003 and 2006, taking care of its reorganization ...
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News briefs
Asics is the new title sponsor of SaintéLyon in France
Asics has joined forces with SaintéLyon , the iconic French ultra-trail event, and will be the title sponsor of the event for the next three years, starting from the 67th edition on Nov. 27, 2021. The SaintéLyon is a night winter run from Saint-Etienne to Lyon and the oldest ...
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News briefs
Saucony takes over its Iberian distribution
Saucony is taking charge of its own distribution on the Iberian Peninsula through a new subsidiary. For the past couple of decades, the Wolverine -owned brand has relied on a company called Deerfoot Sport for its business in Spain, Portugal and Andorra. The new subsidiary will be headed ...
