All Outdoor Industry Compass articles in Volume 6, Issue 25-26
View all stories from this issue.
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News briefs
Sympatex Technologies has set up a subsidiary in Seoul for...
Sympatex Technologies has set up a subsidiary in Seoul for the Korean market, in an apparent recognition of its importance in the outdoor sector. It plans to expand the presence of its brand name in the country through a big sales campaign orchestrated with one of its clients, Trespass, on ...
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Article
PrimaLoft rebrands
Coinciding with its 25th anniversary and the launch of its new hybrid insulation technology (see the previous article), PrimaLoft is coming out with a new, sharpened corporate identity, an optimized branding framework and a stronger marketing staff, which will be showcased at the Ispo Munich fair at the end of ...
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Article
Premium positioning pays off for Moncler
Moncler, which started up in France in 1952 making sleeping bags, has become the third-largest luxury goods company on the Milan stock exchange after Luxottica and Salvatore Ferragamo. The king of the down jacket is now trading with a stock market capitalization of around €3.7 billion, or nearly 40 times ...
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News briefs
Joan Solà will start next month in the new position...
Joan Solà will start next month in the new position of global sports marketing manager for Salomon and Suunto, based at Salomon's head office in Annecy, France. He will coordinate the work of officials responsible for sports marketing officials in various countries who are responsible for different categories such as ...
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News briefs
Orvis is selling its Ross Reels subsidiary to the Mayfly...
Orvis is selling its Ross Reels subsidiary to the Mayfly Group, an American producer of premium fly-fishing reels and accessories. Orvis bought Ross Reels last June from 3M in connection with the takeover of Scientific Anglers, a manufacturer of fly-fishing lines that fits better into its own product range. Mayfly ...
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Article
Ispo launches new Open Innovation platform
Messe München International, organizer of the Ispo shows in Munich and Beijing, is launching a new, independent “Ispo Open Innovation” platform to promote innovation in the sporting goods sector. The new platform, which is described as the first initiative of this kind by a trade fair organization, calls for the ...
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Article
A new version of the Higg Index
The Sustainable Apparel Coalition (SAC) has released the Higg Index 2.0, a new enhanced and web-based version of the Higg Index, first launched in July 2012 to better assess the sustainability of the outdoor and athletic industry's products and their supply chains. After 14 months of testing by dozens of ...
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Short stops
W.L. Gore says that Napapijri will integrate Gore-Tex technology in...
W.L. Gore says that Napapijri will integrate Gore-Tex technology in its autumn-winter 2014/15 collection
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Article
WaterNlife launches LifeStraw Go
WaterNlife, a Danish family-owned business dedicated to creating environmentally-friendly solutions, has incorporated the award-winning LifeStraw water filter into a sports bottle, called LifeStraw Go, to give users access to safe drinking water when there is no potable water source nearby. In introducing this interesting new hydration system, the Danish company ...
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News briefs
Hi-Tec Sports has won the Footwear Product of the Year...
Hi-Tec Sports has won the Footwear Product of the Year award from The Great Outdoors Magazine of the U.K. for its ZUUK shoe. Other winners were Rab for the Clothing Product of the Year and Cotswold Outdoor, which was voted Chain Retailer of the Year. Rab and Cotswold were selected ...
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Short stops
Vasque will be the official supplier of footwear for the...
Vasque will be the official supplier of footwear for the GoPro Mountain Games, which is expected to host up to 3,000 athletes and more than 53,000 spectators in Vail, Colorado next June 5-9
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News briefs
The North Face has opened the first three stores in...
The North Face has opened the first three stores in Paris at almost the same time, including two corporate units, after finding the most suitable locations. It has also opened one in Bordeaux, raising to twelve the number of TNF stores in France. The company already has about 100 mono-brand ...
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Article
Storm expands overseas
Export sales have come to represent nearly 50 percent of sales at Storm DFX, the British company known for its waterproofing and cleaning products for outdoor garments, and the ratio is expected to grow further following the appointment last summer of a dedicated export sales manager, Katy Walker.Walker, who has ...
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News briefs
The Women's Story is a new experiential media event that...
The Women's Story is a new experiential media event that will take place in Hamburg, New Jersey, next June 10-12. It will allow journalists to test and evaluate the latest women-specific outdoor and cycling products. The event is organized by Outdoor Retailer and Interbike and sponsored by several trade groups ...
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News briefs
The Outdoor Trade Show at Stoneleigh Park, England, will start...
The Outdoor Trade Show at Stoneleigh Park, England, will start on a Tuesday rather than on a Sunday. After extensive research among exhibitors and visitors, the British show's organizer, MCS, has also decided to cut the number of days from four to three, running from Sept. 9 to 11 for ...
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Article
Hybrid insulation systems emerge in the market
Considerations about pricing and animal cruelty have diminished the attractiveness of natural down as an insulation material in the U.S. to the advantage of synthetic insulation systems for outerwear, sleeping bags and other outdoor products. A survey of outdoor enthusiasts aged 18 to 45 conducted by Harris Interactive in the ...
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News briefs
The U.K. subsidiary of the Dutch-based Zwanenberg Food Group has...
The U.K. subsidiary of the Dutch-based Zwanenberg Food Group has acquired a majority stake in Malton Foods, a British meat producer that markets Wayfarer outdoor foods among other products. Malton, which previously traded under the name of Westlers Foods, has been suffering financial losses over the past few years. It ...
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Article
Johnson’s net doubles
Net income grew by 90.7 percent to €19.3 million at Johnson Outdoors for the financial year ended Sept. 27, mainly due to a lower tax rate. The gross margin went up by 0.3 percentage points to 40.1 percent. The operating margin improved by 0.8 percentage points to 6.0 percent for ...
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Article
New directions at Fusalp
Fusalp is the French sports apparel company that pioneered the so-called “fuseau,” a highly technical style of stretch ski pants attached to the foot in the early 1950s. They were worn by many famous champions like Jean-Claude Killy in the 1960s, leading Fusalp to become the biggest supplier of skiwear ...
