The German backpack specialist Deuter is donating 10 percent of its brand online store turnover between Nov. 27 and 29 to the ALPs Project of the non-profit sustainability research institute European Research Institute (ERI). ALPs is one of the European Outdoor Conservation Association’s (EOCA) funded projects for 2020. The aim of the project is to protect one of the last untouched high alpine habitats in southern Europe. To this end, together with four very different types of alpine mountain huts, measures are being developed to eliminate disposable plastics from everyday life. Subsequently, the results and experiences will be communicated to other hut operators in workshops and hiking and mountain guides, and to national park rangers, also local tourism representatives and institutions will be trained. This will be accompanied, among other things, by collective clean-up operations of 150 km of hiking trails, lake shores, alpine meadows, scree slopes and huts.