All Marketing articles – Page 52
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News briefs
Hoka One One is going to replace Tecnica as footwear...
Hoka One One is going to replace Tecnica as footwear sponsor of the legendary Tor des Géants, which will start in Courmayeur on Sept. 10 and run through 17, joining Ferrino, Garmin, GoPro, Montane and other brands. Regarded by some as the toughest ultratrail race on earth, it covers 330 ...
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La Sportiva is the new technical partner of the 20km...
La Sportiva is the new technical partner of the 20km version – “The Original” - of the Fisherman's Friend StrongmanRun in Italy, an obstacle race organized by RCS Sport – RCS Active Team. The upcoming edition of the race, its sixth in Italy, will take place in Rovereto on September ...
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Julbo has launched limited editions of its Aero sunglasses in...
Julbo has launched limited editions of its Aero sunglasses in partnership with three major international trail races, Ultra Trail du Mont-Blanc, Eiger Ultra Trail and the Réunion Island's Grand Raid
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News briefs
Camp has received awards from Alpin and Bergsteiger, two German...
Camp has received awards from Alpin and Bergsteiger, two German magazines, for its Vortex Rewind Pro and Kinetic Gyro Rewind Pro via ferrata systems. These two sets were tested by the German magazines. Alpin stressed the ergonomic Horai carabiners of the Vortex Rewind Pro as well as its low weight ...
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News briefs
Ortovox has expanded its partnership with VDBS, the German association...
Ortovox has expanded its partnership with VDBS, the German association of mountain and ski guides, which started in 2013. In addition to providing safety equipment, it will supply clothing to VDBS' trainers, who prepare 70 new guides each year for certification. It expects to get important feedback for its product ...
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Vista Outdoor will be a sponsor of the Boy Scouts...
Vista Outdoor will be a sponsor of the Boy Scouts of America
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Snow Factory, the distributor of La Sportiva in Spain, has...
Snow Factory, the distributor of La Sportiva in Spain, has signed a contract for the promotion of the brand through a chain of Nissan dealers, Romauto
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Sprayway has launched a new logo with a modern twist...
Sprayway has launched a new logo with a modern twist that is meant to represent technical excellence and authenticity
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News briefs
The Italian Outdoor Group has selected Ronco Alpinismo as the...
The Italian Outdoor Group has selected Ronco Alpinismo as the winner of this year's “Historic Outdoor Shop” award. Located in Turin, the store is celebrating its 40th anniversary this year.
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News briefs
Naturkompaniet, the Swedish outdoor retail chain owned by Fenix Outdoor...
Naturkompaniet, the Swedish outdoor retail chain owned by Fenix Outdoor International, has launched a campaign aimed at getting customers to help keep the outdoors clean. The campaign, which is running under the title “Please, leave nothing but footprints,” wants people to take their waste with them when they are in ...
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News briefs
Deuter introduced a new corporate design at the OutDoor show...
Deuter introduced a new corporate design at the OutDoor show in Friedrichshafen, where the company also presented a new look for its booth. The German brand has kept the shape of its former logo, but has changed the colors and added new prints and slogans. Deuter's Futura series of backpacks ...
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News briefs
Merrell will accompany the launch of its spring/summer 2018 outdoor...
Merrell will accompany the launch of its spring/summer 2018 outdoor shoe collections with a campaign around the theme of “Create your Trail.” The collection will include a new version of the Chamaleon shoe with a lighter construction, and a flexible MQM (Moving Quickly in the Mountains) shoe with the Gore-Tex ...
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News briefs
Hoka One One has signed up a triathlete, Kirsten Kasper,...
Hoka One One has signed up a triathlete, Kirsten Kasper, and an ultrarunner, Tim Frederiks, for endorsement contracts. Meanwhile, Deckers Brands continues to develop the presence of Hoka One One in the road running segment. The brand, which started off in trail running, will be the official sponsor of the ...
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Singing Rock is celebrating its 25th anniversary with a photo...
Singing Rock is celebrating its 25th anniversary with a photo contest on Facebook and Instagram, open to anybody until Aug. 31
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News briefs
Inov-8 has announced a new partnership with Total Warrior, the...
Inov-8 has announced a new partnership with Total Warrior, the U.K.-based obstacle course race, ahead of this year's series. Under the terms of the partnership, all the warriors who participate in the three courses of the series this summer – in Leeds, Shap and Edinburgh - will benefit from exclusive ...
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News briefs
CMP, the brand of Fratelli Campagnolo, will act for three...
CMP, the brand of Fratelli Campagnolo, will act for three years as the sponsor of Trail Sacred Forests, which will host the Trail World Championships on June 9 and 10, with the participation of 300 athletes from 40 different countries.
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News briefs
Eighteen independent British outdoor retailers have become Exped Experts after...
Eighteen independent British outdoor retailers have become Exped Experts after they agreed to take on an expanded range of products from Exped, the Swiss outdoor equipment brand. Exped is distributed in the U.K. by Lyon Equipment, which previously focused on the brand's dry bags and sleeping mats, and a few ...
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News briefs
Columbia Sportswear has announced a five-year partnership with the U.K.'s...
Columbia Sportswear has announced a five-year partnership with the U.K.'s National Parks, making the brand the official outfitter of their 300 rangers and the rest of their staff. The American brand will provide “tested tough” clothing for up to 2,000 members of the parks' staff. The company will provide various ...
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Millet will be the sponsor of the Austrian Olympic Committee...
Millet will be the sponsor of the Austrian Olympic Committee at the 2018 Winter Games in South Korea, and the link will continue through the 2020 Winter Youth Olympics in Lausanne
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News briefs
Camp has become the new technical sponsor of the Ragni...
Camp has become the new technical sponsor of the Ragni di Lecco, a prestigious Italian alpine club with a history of major accomplishment that goes back 71 years. The most recent ones include expeditions in the Himalayas, Baffin Island, Mexico, Patagonia and Ethiopia. In a few weeks' time, they will ...
