All Marketing articles – Page 47
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News briefs
Based on multiple criteria, Trangoworld was the best brand of...
Based on multiple criteria, Trangoworld was the best brand of outdoor clothing during the past spring/summer season, according to a survey of retailers conducted by CMD Sport. It was followed by The North Face, Salomon, Mammut and Ternua.
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For the third consecutive year, La Sportiva has won an...
For the third consecutive year, La Sportiva has won an FFF – Save The Brand award. This year, the Italian outdoor company has been honored with an award in the category Best Practice Lifestyle Brand for its digital customer experience. The FFF – Save The Brand awards, delivered by ICM ...
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Mammut has launched a new transactional website for consumers in...
Mammut has launched a new transactional website for consumers in the U.K.
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Jack Wolfskin will reportedly display a Wolfskin Tech Lab X...
Jack Wolfskin will reportedly display a Wolfskin Tech Lab X Gianni Versace range at the Kronprinzenpalais in Berlin as part of a Gianni Versace retrospective starting in Berlin on Jan. 30, for the Italian fashion label's 40th anniversary. The Jack Wolfskin jackets for men and women feature Versace branding on ...
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Supreme has again partnered with Timberland for the release of...
Supreme has again partnered with Timberland for the release of new exclusive styles of its iconic 6 Inch Premium Waterproof Boot
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News briefs
Costwold Outdoor has appointed Pat Divilly as its brand ambassador...
Costwold Outdoor has appointed Pat Divilly as its brand ambassador in Ireland, Divilly's home country. The world traveller, author, high-performance coach and corporate speaker will be involved in talks and events at Cotswold Outdoors' local stores. In addition, the partnership will take him on his next expedition on Feb. 10-28, ...
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Vibram's wrap-around sole, the Euroshiki, has won two design awards...
Vibram's wrap-around sole, the Euroshiki, has won two design awards in Italy and China
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Mammut has launched a new transactional website for consumers in...
Mammut has launched a new transactional website for consumers in the U.K.
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Helly Hansen is helping to support a scholarship that will...
Helly Hansen is helping to support a scholarship that will allow outdoor enthusiasts to participate in a polar training course run by a polar explorer, Eric Larsen, on Lake Winnipeg in Canada in January
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News briefs
Pentland has been honored with the 22nd annual Global Family...
Pentland has been honored with the 22nd annual Global Family Business Award by IMD, a top-ranked business school. The group received the award on the occasion of the 28th Summit of the Family Business Network International (FBN-I), which took place in Gran Canaria on Nov. 8-11. The Global Family Business ...
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Garmin has signed up an adventurer and survival expert, Ant...
Garmin has signed up an adventurer and survival expert, Ant Middleton, to endorse its Fénix line of multisport watches
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News briefs
Polartec has announced this year's winners of its Apex Awards,...
Polartec has announced this year's winners of its Apex Awards, showing their products on its website. The winners are Adidas Terrex, Arc'teryx, Blackyak, Burton, Citera, Fox Racing, Mountain Hardwear, Norrøna, Oiselle. P1G-Tac and Taylor Stitch.
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News briefs
Hi-Tec will provide footwear for the celebrities participating in the...
Hi-Tec will provide footwear for the celebrities participating in the 2017 edition of “I'm a Celebrity … Get me out of Here,” the Australian reality TV show. This year marks the tenth year that the outdoor brand has provided the participants in the show with footwear to brave the Australian ...
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News briefs
When Stephen Keck undertakes his next challenge, he will be...
When Stephen Keck undertakes his next challenge, he will be kitted out in gear from Devold of Norway, the Scandinavian outdoor clothing firm. The extreme mountaineer from Tyrol is tackling the 8,163-meter-high summit of the Manaslu mountain in Nepal as part of a film documentary with another renowned climber, Hans ...
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Hoka One One has developed a three-part video series on...
Hoka One One has developed a three-part video series on “Women who fly” on its shoes, after setting their problems aside
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News briefs
Hoka One One is adding a Swedish triathlon champion, Patrik...
Hoka One One is adding a Swedish triathlon champion, Patrik Nilsson, to its elite team, joining Cyril Viennot, Charlotte Morel, Boris Stein and Alessandro Degasperi. The 25-year-old has won four Ironman Triathlon races. Hoka is an exclusive sponsor of the Ironman Series.
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Garmin has signed up an adventurer and survival expert, Ant...
Garmin has signed up an adventurer and survival expert, Ant Middleton, to endorse its Fénix line of multisport watches
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News briefs
W.L. Gore & Associates has signed up AKQA, an international...
W.L. Gore & Associates has signed up AKQA, an international communication agency that has worked with many global consumer brands such as Audi, Caterpillar and Levi's, to focus on a more holistic view of the Gore-Tex brand in future B2B and B2C brand positioning work. Gore says the new arrangement ...
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News briefs
Peter Schlickenrieder is the new brand ambassador for Suunto, the...
Peter Schlickenrieder is the new brand ambassador for Suunto, the sports instruments brand owned by the Amer Sports group. Schlickenrieder has already been brand ambassador for Salomon, which is part of the same group, since 2007. He started to promote Suunto's Spartan Ultra GPS watch for athletic and adventure multisport ...
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News briefs
Kayland has a new brand ambassador, Angel Luis Salamanca, who...
Kayland has a new brand ambassador, Angel Luis Salamanca, who has gained a lot of coverage in the specialized press for openining up new climbing routes in the Himalayas. The alpine guide, who was born in Madrid, is testing various models of the Italian brand to provide his feedback.
