All Marketing articles – Page 47
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News briefs
The Leatherman Tool Group, maker of multipurpose tools, has announced...
The Leatherman Tool Group, maker of multipurpose tools, has announced the launch of its first ambassador program. The different ambassadors represent a large range of interests, from photography to film-making, cooking, traveling and more. The ambassadors will collaborate with the Oregon-based company on product innovation and testing, as well as ...
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News briefs
La Sportiva has announced a three-year partnership with the Italian...
La Sportiva has announced a three-year partnership with the Italian Sports Climbing Federation (Fasi) that makes the Italian company Fasi's technical sponsor. The partnership is meant to accompany Italian climbers and paraclimbers on their road to qualify for the 2020 Tokyo Olympics. La Sportiva will be providing all 170 athletes ...
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Karpos has announced Matteo Della Bordella as a new brand...
Karpos has announced Matteo Della Bordella as a new brand ambassador. Della Bordella, an expert mountaineer, is the president of the Ragni di Lecco, the legendary mountaineering club that was founded back in 1946, based in Lecco, Italy. The partnership with Karpos will also see Della Bordella involved in testing ...
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News briefs
Oboz Footwear has signed a one-year sponsorship deal to become...
Oboz Footwear has signed a one-year sponsorship deal to become the exclusive footwear supplier for the Mount Washington Observatory (MWO). The MWO's staff will be testing Oboz' footwear as they track the weather on and around New England's highest mountain. In exchange, Oboz will have access to the MWO's summit ...
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News briefs
Black Diamond Equipment and its sister brand Pieps have become...
Black Diamond Equipment and its sister brand Pieps have become the official suppliers and safety partners for the Freeride World Tour for the next three years. They will be providing the athletes with tools, such as airbags, beacons, shovels and probes, and organizing safety workshops during events, such as the ...
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News briefs
Black Diamond Equipment has become the exclusive brand partner of...
Black Diamond Equipment has become the exclusive brand partner of Whisper Ridge, an expansive ski resort in Utah, about an hour north of Salt Lake City. Whisper Ridge specializes in heli- and cat-skiing, using its two helicopters and a fleet of snowcats. Black Diamond, which is based in Utah, will ...
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News briefs
Haglöfs, the Swedish outdoor company, began supplying the SportScheck ski...
Haglöfs, the Swedish outdoor company, began supplying the SportScheck ski school, Vivalpin, with products from its apparel collections at the beginning of this year. Haglöfs and Vivalpin made their initial contacts in May 2018, when Vivalpin provided mountain guides for SportScheck's “Consumer Activation” event. Haglöfs is trying to build brand awareness in ...
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News briefs
Cotswold Outdoor, the British outdoor retail chain owned by AS...
Cotswold Outdoor, the British outdoor retail chain owned by AS Adventure, has joined the list of partner retailers at Julia Bradbury's The Outdoor Guide. A walking enthusiast, Bradbury co-hosts Countryfile, a television show on BBC1, along with Matt Baker. She has also hosted “Britain's Best Walks” and “Britain's Favourite Walks: ...
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Salewa is going to sponsor François Cazzanelli, an Italian mountain...
Salewa is going to sponsor François Cazzanelli, an Italian mountain guide whose family has been involved in mountaineering for five generations
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News briefs
Isbjörn of Sweden, which offers outdoor and ski clothes for...
Isbjörn of Sweden, which offers outdoor and ski clothes for children and teenagers, is launching a new brand profile. The Swedish flag is gone, the font has been modernized and the symbolic polar bear has been replaced with a figure symbolizing energy and joy. The new profile will be launched ...
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News briefs
Kathmandu, the New Zealand outdoor retailer, is launching its first...
Kathmandu, the New Zealand outdoor retailer, is launching its first global brand campaign, “World Ready.” The aim is to reach European and U.S. consumers as well as people in the brand's domestic markets, New Zealand and Australia. In Europe, Kathmandu plans to focus principally on the German and U.K. market. Many ...
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News briefs
For the next four years, Smartwool, the maker of woolen...
For the next four years, Smartwool, the maker of woolen sports apparel, will supply the official Merino wool base layer, underwear and socks for all 14 of the Alterra Mountain Company's ski lodges in North America: namely, Steamboat, Winter Park, Squaw Valley Alpine Meadows, Mammoth Mountain, June Mountain, Big Bear ...
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News briefs
Sympatex, the Munich-based maker of high-tech functional materials, will present...
Sympatex, the Munich-based maker of high-tech functional materials, will present the Idea Shoe 4.0 at Ispo Munich on Feb. 3-6. At its exhibition stand, the company will be setting up an actual production line – consisting of a plastic shredder, an extruder and a 3D printer – to demonstrate the ...
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News briefs
La Sportiva is taking the place of another Italian company,...
La Sportiva is taking the place of another Italian company, Montura, as the technical sponsor of the French mountain skiing federation (FFME) for the next three years, starting with the 2018/19 season. It will also give it financial support for its operations. While it specializes in climbing, La Sportiva has ...
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News briefs
Montane, the British maker of mountaineering apparel and gear, has...
Montane, the British maker of mountaineering apparel and gear, has signed a sponsorship deal with the British Ice Climbing Team for the 2018/19 season. The company will begin providing kits as of Jan. 24-26 of next year, for a climb in Switzerland.
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Tenson has launched a new marketing campaign based on the...
Tenson has launched a new marketing campaign based on the theme of “The Wilderness Around” to encourage customers to adopt an outdoor-oriented lifestyle
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Mammut has become the official partner of the Jackson...
Mammut has become the official partner of the Jackson Hole Mountain Resort in the U.S., outfitting its ski patrol with its Barryvox and other tools
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News briefs
La Sportiva has extended its sponsorship contract with Michele Boscacci,...
La Sportiva has extended its sponsorship contract with Michele Boscacci, the Italian mountain skiing champion, for a further five years. He will be involved in the development of the company's ten-year-old line of Stratos boots and of a line of performance and lifestyle apparel.
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Remo Ruffini, the major shareholder and CEO of Moncler, has...
Remo Ruffini, the major shareholder and CEO of Moncler, has been enthroned as “Cavaliere del Lavoro,” the highest award given to entrepreneurs by the president of Italy, Sergio Mattarella
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News briefs
On Dec. 9-10, for the 45th anniversary of its famous...
On Dec. 9-10, for the 45th anniversary of its famous Yellow Boot, Timberland will be hosting an exhibition at the Vinyl Factory in London. On display will be collaborative designs with Stüssy, Supreme, Off-White, Opening Ceremony, OVO and Pharrell Williams as well as a 45th-anniversary limited-edition boot, which will go ...
