All Marketing articles – Page 48
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ATK Binding, the Italian producer of producer of bindings for...
ATK Binding, the Italian producer of producer of bindings for ski touring and free-ride skiing, is developing its website, adding a store locator, tutorial videos and other features
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Oboz will be the exclusive footwear sponsor of the Banff...
Oboz will be the exclusive footwear sponsor of the Banff Mountain Film and Book Festival and World Tour in 2017 and 2018
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Cotswold Outdoor has been named as the exclusive retail brand...
Cotswold Outdoor has been named as the exclusive retail brand partner for the Kendal Mountain Festival for the next three years. The festival held in the Lake District in November attracts about 15,000 visitors. The upcoming edition has been scheduled for Nov. 16-19.
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Montane has unveiled a new strategic partnership with the British...
Montane has unveiled a new strategic partnership with the British Mountaineering Council (BMC), which makes Montane the BMC's Recommended Clothing and Pack Partner for the next three years. Founded in 1993, Montane is an independent British brand specializing in the development of lightweight, breathable clothing and equipment specifically for climbers, ...
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Vibram and Masaya Hashimoto, the designer of its Furoshiki Wrapping...
Vibram and Masaya Hashimoto, the designer of its Furoshiki Wrapping Sole, won the ADI Design Index 2017 prize for innovation in finished products. Launched last year and inspired by a Japanese technique, the shoe is the first one that envelops the foot, guaranteeing a personalized fit and comfort through its ...
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Hoka One One has developed a three-part video series on...
Hoka One One has developed a three-part video series on “Women who fly” on its shoes, after setting their problems aside
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For the first time, the Pentland Group has won the...
For the first time, the Pentland Group has won the Best UK Family Business of Excellence award from Ernst & Young as part of its 2017 Entrepreneur of the Year Awards. Founded in 1932, Pentland is a third-generation family-owned company that employs 28,000 people across 20 countries. It has received ...
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Lowa has received a prize for its reliability and the...
Lowa has received a prize for its reliability and the saleable quality of its shoes from a German footwear trade magazine, Schuhkurier, following a survey of its readers
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Eddie Bauer, the U.S. leisure and outdoor brand is reportedly...
Eddie Bauer, the U.S. leisure and outdoor brand is reportedly opening a shop-in-shop at Globetrotter in Cologne, marking its return to stationary retailing in Germany. The brand has been absent from this retail channel since the acquisition of Eddie Bauer Deutschland by Eddie Bauer America in 2014. Although Eddie Bauer ...
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McTrek Outdoor Sports has become the main sponsor for the...
McTrek Outdoor Sports has become the main sponsor for the Spessart 50 and Bergische 50 adventure hikes. The value-driven German outdoor retailer has signed onto the two events as part of its contribution to the It's Great Out There initiative, a coalition set up by the European Outdoor Group (EOG) ...
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The North Face, a division of VF Corp., has launched...
The North Face, a division of VF Corp., has launched “Walls Are Meant For Climbing,” a new global brand campaign that aims at making the sport of climbing accessible to all. The campaign pushes inclusion and invites people to focus on the fact that walls are not meant to divide ...
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Hoka One One is going to replace Tecnica as footwear...
Hoka One One is going to replace Tecnica as footwear sponsor of the legendary Tor des Géants, which will start in Courmayeur on Sept. 10 and run through 17, joining Ferrino, Garmin, GoPro, Montane and other brands. Regarded by some as the toughest ultratrail race on earth, it covers 330 ...
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La Sportiva is the new technical partner of the 20km...
La Sportiva is the new technical partner of the 20km version – “The Original” - of the Fisherman's Friend StrongmanRun in Italy, an obstacle race organized by RCS Sport – RCS Active Team. The upcoming edition of the race, its sixth in Italy, will take place in Rovereto on September ...
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Julbo has launched limited editions of its Aero sunglasses in...
Julbo has launched limited editions of its Aero sunglasses in partnership with three major international trail races, Ultra Trail du Mont-Blanc, Eiger Ultra Trail and the Réunion Island's Grand Raid
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Camp has received awards from Alpin and Bergsteiger, two German...
Camp has received awards from Alpin and Bergsteiger, two German magazines, for its Vortex Rewind Pro and Kinetic Gyro Rewind Pro via ferrata systems. These two sets were tested by the German magazines. Alpin stressed the ergonomic Horai carabiners of the Vortex Rewind Pro as well as its low weight ...
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Ortovox has expanded its partnership with VDBS, the German association...
Ortovox has expanded its partnership with VDBS, the German association of mountain and ski guides, which started in 2013. In addition to providing safety equipment, it will supply clothing to VDBS' trainers, who prepare 70 new guides each year for certification. It expects to get important feedback for its product ...
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Vista Outdoor will be a sponsor of the Boy Scouts...
Vista Outdoor will be a sponsor of the Boy Scouts of America
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Snow Factory, the distributor of La Sportiva in Spain, has...
Snow Factory, the distributor of La Sportiva in Spain, has signed a contract for the promotion of the brand through a chain of Nissan dealers, Romauto
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Sprayway has launched a new logo with a modern twist...
Sprayway has launched a new logo with a modern twist that is meant to represent technical excellence and authenticity
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The Italian Outdoor Group has selected Ronco Alpinismo as the...
The Italian Outdoor Group has selected Ronco Alpinismo as the winner of this year's “Historic Outdoor Shop” award. Located in Turin, the store is celebrating its 40th anniversary this year.
