All Marketing articles – Page 48
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Aaron Durogati, an Italian athlete known for his “hike &...
Aaron Durogati, an Italian athlete known for his “hike & fly” exploits and others, is going to endorse Grivel for ice climbing and other activities
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Werner Riethmann, chief executive of Lowa, received a local prize...
Werner Riethmann, chief executive of Lowa, received a local prize for his entrepreneurial activities last month
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Essilor Sun Solution, the division within Essilor group dedicated to...
Essilor Sun Solution, the division within Essilor group dedicated to plano sun lenses, accompanied the first all-female expedition to reach the summit of Mount Everest. The expedition saw six Nepalese women, led by Kanchhi Maya Tamang, ascend Mount Everest to promote women's empowerment in Nepal and fight against human trafficking. ...
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Merrell has launched on its YouTube channel a 16-minute video...
Merrell has launched on its YouTube channel a 16-minute video documentary featuring Jason Antin and Mike Chambers, endurance athletes and ambassadors of the brand, and their journey to complete Greenland's Arctic Circle Trail by foot in the fastest known time, in March of this year. The film, entitled “In Due ...
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Isbjörn of Sweden, which makes outdoor clothing and accessories for...
Isbjörn of Sweden, which makes outdoor clothing and accessories for children, has appointed the two-year-old Sonny Reed to represent its range of products for kids as brand ambassador in the U.K. Sonny Reed is the son of Oli Reed, who runs a blog called The Outdoor Dad. As the brand's ...
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Altra, the American brand of running shoes recently acquired by...
Altra, the American brand of running shoes recently acquired by VF Corp., has signed a sponsorship deal with a 40-year-old distance runner, Kara Goucher, who was formerly sponsored by Skechers. Goucher competed for the U.S. in the Beijing and London Olympics in 2008 and 2012. She was the silver medalist ...
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Tough Mudder has announced a new multi-year partnership with Alanic...
Tough Mudder has announced a new multi-year partnership with Alanic as the official apparel partner of the race. Tough Mudder is a series of 16-19 km obstacle courses – mud run events designed by British Special Forces to test the mental as well as physical strength of participants.
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Altra has also released an ultrarunning documentary on its Altra...
Altra has also released an ultrarunning documentary on its Altra Running YouTube channel. The 22-minute video, called “Balance,” profiles Nicole Kalogeropoulos Bitter, Kyle Pietari and Cory Reese as they train for and compete in the grueling Western States 100-Mile Endurance Run. While striving to cross the same finish line, the ...
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Snowleader, the French omni-channel retailer based in Annecy, has partnered...
Snowleader, the French omni-channel retailer based in Annecy, has partnered with a publisher, Nivéales, to produce a magazine on mountaineering. The 52-page magazine will be packed in with all the information of Snowleader's offerings online and be available free of charge at its brick-and-mortar stores. The initiative aims to inspire ...
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La Sportiva was a partner in the first edition of...
La Sportiva was a partner in the first edition of “Festival dello Sport,” a new event to celebrate sport and its values, co-organized by La Gazzetta dello Sport, Italy's sports daily newspaper, and the Trentino region, under the auspices of the Italian Olympic Committee (Coni) and the Italian Paralympic Committee. ...
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Ispo and Jack Wolfskin are running a survey to find...
Ispo and Jack Wolfskin are running a survey to find out to what extent outdoor equipment should be digital, and specifically what the outdoor customers want and need. The questionnaire, which can be completed until Oct. 21, focuses on the technical and digital resources that respondents use outdoors, how they ...
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Odlo, the Swiss outdoor brand, has launched a new marketing...
Odlo, the Swiss outdoor brand, has launched a new marketing campaign. While Odlo worked in the past mainly with top athletes when launching new campaigns, the company has now decided to work with a TV star, Daniel Aminati. He is known for his fitness program, which attracts a lot of ...
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Kayland, the fast-growing Italian brand of climbing shoes, will...
Kayland, the fast-growing Italian brand of climbing shoes, will sponsor Teofil Vlad, the Romanian mountain climbing champion
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Columbia Sportswear has picked the McCann World Group as its...
Columbia Sportswear has picked the McCann World Group as its new agency of record for the Columbia brand
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Smartwool will be a sponsor of the Ultra Tour Monte...
Smartwool will be a sponsor of the Ultra Tour Monte Rosa races, providing each participant with a complimentary pair of its socks. The UTMR one-day and multi-day races will be held on Sept. 5-8, starting and ending at Grächen, Switzerland. The new event was launched last year by Lizzy Hawker, ...
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Michele Graglia, the 35-year-old Italian trail running champion, has agreed...
Michele Graglia, the 35-year-old Italian trail running champion, has agreed to endorse La Sportiva. Graglia can boast that he is the first runner in the world to have won the hottest ultra-marathon, Badwater 135, and the coldest one, the Yukon Artic Ultra. Covering 135 miles from Death Valley to Mount ...
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Berghaus has started teasing a large-scale advertising campaign focusing on...
Berghaus has started teasing a large-scale advertising campaign focusing on the ways in which outdoor activities and the brand can help to deal with the chaos and pressures of contemporary life. The advertising campaign starting in September across print and digital media, radio and TV is part of a five-year ...
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Robert Schäli, the Swiss alpinist, is joining La Sportiva's team...
Robert Schäli, the Swiss alpinist, is joining La Sportiva's team of sponsored athletes by wearing its climbing boots and clothing
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Mammut has signed a contract to be the official supplier...
Mammut has signed a contract to be the official supplier for the 400-odd mountain guides and the ski teachers in the Swiss mountain resort of Zermatt, starting with the winter 2019/20 season
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Mountain Equipment is adding a 33-year-old American female alpine climber,...
Mountain Equipment is adding a 33-year-old American female alpine climber, Chantel Astorga, to its professional athlete team
