All Marketing articles – Page 50
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News briefs
Go Outdoors, the British outdoor retail chain that has been...
Go Outdoors, the British outdoor retail chain that has been recently taken over by JD Sports Fashion, has become the official outdoor retail partner for all the members of The Scout Association in the U.K. As part of the deal, Go Outdoors is sponsoring an activity badge that will be ...
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News briefs
Gore has unveiled Fabian Cancellara as a new global brand...
Gore has unveiled Fabian Cancellara as a new global brand ambassador for the Gore Bike Wear brand. The former Swiss ex-cyclist and Olympic champion is one of the most successful cyclists of all times, with victories in cycling classics such as the Tour of Flanders and Paris-Roubaix, along with four ...
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Rudy Project, the Italian brand of sunglasses, says it is...
Rudy Project, the Italian brand of sunglasses, says it is supporting a Hungarian expedition, led by Dávid Klein and Szilárd Suhajda, who are trying to climb up the Everest without oxygen tanks
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News briefs
Camelbak has signed a multi-year partnership as supplier of hydration...
Camelbak has signed a multi-year partnership as supplier of hydration products to the Ultra Race of Champions (UROC), starting next month. Created by Bad to the Bone Sports, the UROC race is aiming to become a sort of Super Bowl for ultra-distance runners in the U.S., while remaining open to ...
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Helly Hansen will be the new official technical clothing partner...
Helly Hansen will be the new official technical clothing partner for this year's European Tour of the Melges World League, a sailing race that will start with a session off the coast of Tuscany on May 12-14
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News briefs
Garmin will be the main sponsor of the Great Tuna...
Garmin will be the main sponsor of the Great Tuna Race this year. The sports fishing contest is described as the most important satellite-based fish tracking program in Europe. It will take place at different locations off the Spanish coast on May 20-21 and Sept. 2-3.
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News briefs
Vibram will be an official partner this year for the...
Vibram will be an official partner this year for the Megavalanche, a series of five downhill and endure mountain bike races organized by UCC Sport Event. The series will start with the Transvésubienne, an all-mountain endure race near Nice, France on May 12-14. It will continue the Maxiavalanche in Andorra ...
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News briefs
Vasque will be the footwear sponsor of the Swiss Alps...
Vasque will be the footwear sponsor of the Swiss Alps Trail Running Retreat for Women in the Bernese Oberalp in July, which is set to involve 12 participants. The trail running clinic will be led by Krissy Moehl, a sponsored athlete who is said to have a balanced approach to ...
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News briefs
Jack Wolfskin launched its first social media campaign under the...
Jack Wolfskin launched its first social media campaign under the slogan “Go Backpack” on April 3 in Germany, Austria, Switzerland and the U.K. Customers who have purchased a Jack Wolfskin product accompanied by a special flag can get a refund of €200 if they upload a video of their journey ...
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News briefs
Ortholite is inviting customers to follow the Ortovox Merino Story...
Ortholite is inviting customers to follow the Ortovox Merino Story on the internet and to win 25 Orovox Merino Cool Shirts. The online video prepared for the contest allows customers to see how the company's merino wool is sourced in Tasmania with high standards of animal welfare and subsequently processed ...
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Michaela Kiersch, a rock climber who participates in the American...
Michaela Kiersch, a rock climber who participates in the American Ninja Warrior contest, has joined Adidas Outdoor's team of sponsored athletes
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Karpos, the Italian brand of climbing apparel, has signed up...
Karpos, the Italian brand of climbing apparel, has signed up Ueli Steck for the next three years
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News briefs
Boa Technology has introduced a new corporate branding and visual...
Boa Technology has introduced a new corporate branding and visual identity, which is to reflect its expanded growth, innovations and partnerships. The updated branding was presented globally in February across an entirely new website, which focuses on educating consumers about Boa's products and categories.
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Paul Capell, a Spanish ultra-runner, has joined the global team...
Paul Capell, a Spanish ultra-runner, has joined the global team of athletes sponsored by The North Face
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News briefs
Go Outdoors is the new recommended outdoor retail partner for...
Go Outdoors is the new recommended outdoor retail partner for The Scout Association, the biggest mixed youth organization in the U.K. The association had previously partnered with Costwold Outdoor. To celebrate the new partnership, Go Outdoors has sponsored an activity badge, which will be part of the curriculum of the ...
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News briefs
Hoka One One, part of Deckers Brands, has announced the...
Hoka One One, part of Deckers Brands, has announced the launch of its new “Evo Time to Fly” elite team, an international squad that includes world-class trail and road runners, track athletes and triathletes. The new group of global ambassadors will work closely with the brand's product development team as well ...
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Dolomite, now under new ownership, has come out with a...
Dolomite, now under new ownership, has come out with a new logo and new branding
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Vista Outdoor received the Top Revenue Growth Award for 2016...
Vista Outdoor received the Top Revenue Growth Award for 2016 from the Mountain West Capital Network, which describes itself as the first and largest business networking organization devoted to supporting the entrepreneurial success of Utah's business owners and professionals
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News briefs
Decathlon has withdrawn an advertising poster promoting ammunition for hunting...
Decathlon has withdrawn an advertising poster promoting ammunition for hunting migratory game birds in the city of Ajaccio, the capital of the French island of Corsica. It featured a bird accompanied by a large script reading as “special migration” (Migration Special). The message of the poster was diverted by Nordpresse.be, ...
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Leatherman has signed a sponsorship deal with Didac Costa, the...
Leatherman has signed a sponsorship deal with Didac Costa, the only Spanish sailing champion who is participating this year in the Vendée Globe ocean race
