All Marketing articles – Page 50
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News briefs
CMP has become the title and technical sponsor of Venice...
CMP has become the title and technical sponsor of Venice Night Trail. CMP, part of F.lli Campagnolo Group, is a maker of high-performance garments for a wide range of sporting activities ranging from skiing to trekking, from biking to mountaineering. The CMP Venice Night Trail is scheduled for Saturday, Apr. ...
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YKK will remain a presenting sponsor of the Ispo Brandnew...
YKK will remain a presenting sponsor of the Ispo Brandnew section until 2021
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Dakine has just launched a major global marketing campaign through...
Dakine has just launched a major global marketing campaign through the social media and other channels under a rather captivating tagline, “Fear the Known.” It calls on consumers to be more adventurous, breaking free from their daily routine to seek new experiences with the product solutions offered by Dakine for ...
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Gore-Tex has enlisted a Norwegian singer and composer, Sigrid, as...
Gore-Tex has enlisted a Norwegian singer and composer, Sigrid, as its new brand ambassador. It says it selected her to appeal to a younger and more urban consumer target. The 21-year-old artist, who won this year's BBC Sound Award, recently participated in the launch of the Gore-Tex Infinium range of ...
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Sierra Blair Coyle, a 23-year-odl athlete from Arizona, has joined...
Sierra Blair Coyle, a 23-year-odl athlete from Arizona, has joined the climbing team of Mammut
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News briefs
W.L. Gore has set aside a budged in the high...
W.L. Gore has set aside a budged in the high double digits to back up the launch of its new Gore-Tex Infinium range of comfort and protection solutions « beyond waterproof » over the next four years, starting with the next autumn/winter season. It has hired for this purpose an international advertising ...
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Mammut has launched a new transactional website for consumers in...
Mammut has launched a new transactional website for consumers in the U.K.
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News briefs
Ferrino is sponsoring a Polish expedition, headed up by Krzysztof...
Ferrino is sponsoring a Polish expedition, headed up by Krzysztof Wielicki, which is attempting to reach the summit of the K2 for the first time during the winter season. In 1980, Wielicki and a colleague were the first athletes who were able to reach the summit of the Everest in ...
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News briefs
Trangoworld and Sea to Summit are sponsoring Alex Txikon, a...
Trangoworld and Sea to Summit are sponsoring Alex Txikon, a mountaineering champion from the Basque region of Spain who is going to try again to be the first one to climb up the Everest without oxygen during the winter, facing temperatures down to -55°C. He gave up the challenge ...
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News briefs
Based on multiple criteria, Trangoworld was the best brand of...
Based on multiple criteria, Trangoworld was the best brand of outdoor clothing during the past spring/summer season, according to a survey of retailers conducted by CMD Sport. It was followed by The North Face, Salomon, Mammut and Ternua.
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News briefs
For the third consecutive year, La Sportiva has won an...
For the third consecutive year, La Sportiva has won an FFF – Save The Brand award. This year, the Italian outdoor company has been honored with an award in the category Best Practice Lifestyle Brand for its digital customer experience. The FFF – Save The Brand awards, delivered by ICM ...
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Mammut has launched a new transactional website for consumers in...
Mammut has launched a new transactional website for consumers in the U.K.
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News briefs
Jack Wolfskin will reportedly display a Wolfskin Tech Lab X...
Jack Wolfskin will reportedly display a Wolfskin Tech Lab X Gianni Versace range at the Kronprinzenpalais in Berlin as part of a Gianni Versace retrospective starting in Berlin on Jan. 30, for the Italian fashion label's 40th anniversary. The Jack Wolfskin jackets for men and women feature Versace branding on ...
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Supreme has again partnered with Timberland for the release of...
Supreme has again partnered with Timberland for the release of new exclusive styles of its iconic 6 Inch Premium Waterproof Boot
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News briefs
Costwold Outdoor has appointed Pat Divilly as its brand ambassador...
Costwold Outdoor has appointed Pat Divilly as its brand ambassador in Ireland, Divilly's home country. The world traveller, author, high-performance coach and corporate speaker will be involved in talks and events at Cotswold Outdoors' local stores. In addition, the partnership will take him on his next expedition on Feb. 10-28, ...
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Vibram's wrap-around sole, the Euroshiki, has won two design awards...
Vibram's wrap-around sole, the Euroshiki, has won two design awards in Italy and China
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Mammut has launched a new transactional website for consumers in...
Mammut has launched a new transactional website for consumers in the U.K.
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Helly Hansen is helping to support a scholarship that will...
Helly Hansen is helping to support a scholarship that will allow outdoor enthusiasts to participate in a polar training course run by a polar explorer, Eric Larsen, on Lake Winnipeg in Canada in January
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News briefs
Pentland has been honored with the 22nd annual Global Family...
Pentland has been honored with the 22nd annual Global Family Business Award by IMD, a top-ranked business school. The group received the award on the occasion of the 28th Summit of the Family Business Network International (FBN-I), which took place in Gran Canaria on Nov. 8-11. The Global Family Business ...
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Garmin has signed up an adventurer and survival expert, Ant...
Garmin has signed up an adventurer and survival expert, Ant Middleton, to endorse its Fénix line of multisport watches
