All Marketing articles – Page 49
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News briefs
Naturkompaniet, the Swedish outdoor retail chain owned by Fenix Outdoor...
Naturkompaniet, the Swedish outdoor retail chain owned by Fenix Outdoor International, has launched a campaign aimed at getting customers to help keep the outdoors clean. The campaign, which is running under the title “Please, leave nothing but footprints,” wants people to take their waste with them when they are in ...
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Deuter introduced a new corporate design at the OutDoor show...
Deuter introduced a new corporate design at the OutDoor show in Friedrichshafen, where the company also presented a new look for its booth. The German brand has kept the shape of its former logo, but has changed the colors and added new prints and slogans. Deuter's Futura series of backpacks ...
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Merrell will accompany the launch of its spring/summer 2018 outdoor...
Merrell will accompany the launch of its spring/summer 2018 outdoor shoe collections with a campaign around the theme of “Create your Trail.” The collection will include a new version of the Chamaleon shoe with a lighter construction, and a flexible MQM (Moving Quickly in the Mountains) shoe with the Gore-Tex ...
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Hoka One One has signed up a triathlete, Kirsten Kasper,...
Hoka One One has signed up a triathlete, Kirsten Kasper, and an ultrarunner, Tim Frederiks, for endorsement contracts. Meanwhile, Deckers Brands continues to develop the presence of Hoka One One in the road running segment. The brand, which started off in trail running, will be the official sponsor of the ...
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Singing Rock is celebrating its 25th anniversary with a photo...
Singing Rock is celebrating its 25th anniversary with a photo contest on Facebook and Instagram, open to anybody until Aug. 31
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News briefs
Inov-8 has announced a new partnership with Total Warrior, the...
Inov-8 has announced a new partnership with Total Warrior, the U.K.-based obstacle course race, ahead of this year's series. Under the terms of the partnership, all the warriors who participate in the three courses of the series this summer – in Leeds, Shap and Edinburgh - will benefit from exclusive ...
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News briefs
CMP, the brand of Fratelli Campagnolo, will act for three...
CMP, the brand of Fratelli Campagnolo, will act for three years as the sponsor of Trail Sacred Forests, which will host the Trail World Championships on June 9 and 10, with the participation of 300 athletes from 40 different countries.
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News briefs
Eighteen independent British outdoor retailers have become Exped Experts after...
Eighteen independent British outdoor retailers have become Exped Experts after they agreed to take on an expanded range of products from Exped, the Swiss outdoor equipment brand. Exped is distributed in the U.K. by Lyon Equipment, which previously focused on the brand's dry bags and sleeping mats, and a few ...
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News briefs
Columbia Sportswear has announced a five-year partnership with the U.K.'s...
Columbia Sportswear has announced a five-year partnership with the U.K.'s National Parks, making the brand the official outfitter of their 300 rangers and the rest of their staff. The American brand will provide “tested tough” clothing for up to 2,000 members of the parks' staff. The company will provide various ...
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Millet will be the sponsor of the Austrian Olympic Committee...
Millet will be the sponsor of the Austrian Olympic Committee at the 2018 Winter Games in South Korea, and the link will continue through the 2020 Winter Youth Olympics in Lausanne
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News briefs
Camp has become the new technical sponsor of the Ragni...
Camp has become the new technical sponsor of the Ragni di Lecco, a prestigious Italian alpine club with a history of major accomplishment that goes back 71 years. The most recent ones include expeditions in the Himalayas, Baffin Island, Mexico, Patagonia and Ethiopia. In a few weeks' time, they will ...
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News briefs
Icebug, the Swedish footwear brand, will be hosting the third...
Icebug, the Swedish footwear brand, will be hosting the third edition of the annual Icebug Xperience, from Aug. 31 to Sept. 3. The race takes place in Bohuslän, a province in western Sweden, and is an opportunity for participants to explore 75 kilometers of the Swedish coastal landscape during three ...
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Helly Hansen will be the new official technical clothing partner...
Helly Hansen will be the new official technical clothing partner for this year's European Tour of the Melges World League, a sailing race that will start with a session off the coast of Tuscany on May 12-14
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Entre-Prises has extended its partnership with the International Federation of...
Entre-Prises has extended its partnership with the International Federation of Sport Climbing (IFSC), making the French company the official climbing wall supplier through the 2020 Olympic Games in Tokyo
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Scarpa has signed up as a sponsor of the 14th...
Scarpa has signed up as a sponsor of the 14th edition of the Melloblocco, which is believed to be the biggest international bouldering contest. It will be held in two valleys near Sondrio, in Northern Italy, from May 11 to 14.
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News briefs
Julbo is partnering with local sporting goods stores across France...
Julbo is partnering with local sporting goods stores across France for Women's Vision, a tour which will offer around 30 women the possibility to run with a coach while testing the brand's eyewear. The participants will be accompanied by Nolwenn Faivre, a running coach who was born in France's Jura ...
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News briefs
Amazon is acting as a sponsor of Tough Mudder as...
Amazon is acting as a sponsor of Tough Mudder as the “official online retailer” for this year's North American events. Besides its presence on the sites of the contests, it will have a dedicated website with new videos and contents on training, post-training, nutrition and recovery.
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News briefs
Red Fox Outdoor Equipment is organizing the Red Fox Adventure...
Red Fox Outdoor Equipment is organizing the Red Fox Adventure Race again to test out its products. The contest involved several teams of four or two athletes who spent up to 72 hours to cover a distance of 395 kilometers running, climbing and moving with a mountain bike and a ...
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News briefs
Vaude and its chief executive, Antje von Dewitz, continue to...
Vaude and its chief executive, Antje von Dewitz, continue to collect awards. The German company was recognized as one of the 11 best European companies out of more than 33,000 candidates from 34 countries, winning a European Business Award for environmental and corporate sustainability. It received the award from a ...
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The Outdoor Foundation and Prana, the yoga and outdoor apparel...
The Outdoor Foundation and Prana, the yoga and outdoor apparel brand, have jointly launched the Prana Explorer Grant program to support local projects that engage young people through continuous outdoor activities
