All USA articles – Page 16
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News briefs
U.S. Outdoor Foundation names new managing director
The Outdoor Foundation (OF), the philanthropic arm of the U.S. Outdoor Industry Association (OIA), has named Stephanie Maez its new managing director. Maez is a longtime strategic policy advocate and nonprofit executive and a former state legislator from New Mexico. Maez currently serves as the senior fellow for race and ...
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News briefs
U.S. Outdoor Economy Conference 2020 will be held virtually
The Outdoor Economy Conference, a U.S. event for those looking to grow the outdoor industry in their own regions, will be held virtually this year. The third edition of the event will be divided into five creatively designed half-day virtual workshops, held every Thursday in October from 12 noon to ...
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Burton to close its U.S. HQ and stores on Election Day
Burton Snowboards will be closing its headquarters and stores in the U.S. on Election Day, which falls this year on Tuesday, Nov. 3. The company says it has been providing its American employees with time off, flexible schedules and “the resources they need” to vote in local, state and federal ...
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Patagonia is working to get out the vote in the U.S.
On Election Day in the U.S., which this year falls on Tuesday, Nov. 3, Patagonia will be shutting its headquarters, distribution hub and stores to give its employees time to vote. Similar action is being taken by Foot Locker, which is shutting down its U.S. stores on that day. The ...
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Snow Peak opens U.S. headquarters in Portland
Snow Peak, an outdoor gear and apparel company originally from Japan and sold all over Asia, in the U.S. and the UK, reported that it has opened its U.S. headquarters and a retail flagship store at 404 NW 23rd Ave. in Portland, Oregon. The brand, founded in 1958, has grown ...
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News briefs
Fjällräven sued by Colorado landlord
Several sources have reported that Fjällräven’s landlord in Boulder, Colorado, has sued the outdoor company for not paying rent for its store at 1048 Pearl Street since April. The landlord, Ten Eleven Pearl LLC, claims that Fjällräven owes $88,760 in base rent and $38,261 in additional charges. The 356 square ...
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News briefs
Houdini partners with Johnny’s Selected Seeds in the U.S.
Swedish outdoor clothing brand Houdini Sportswear is working with Johnny’s Selected Seeds in the U.S. to playfully educate customers about sustainability and circularity. Every order placed in Houdini’s webshop in August will be accompanied by a package of Johnny’s seeds, enabling American customers to grow organic crops at home. The ...
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News briefs
Great American Outdoors Act has been signed into law
Donald Trump, the U.S. president, signed the Great American Outdoors Act into law on Aug. 4. The House of Representatives had voted in favor of the landmark conservation legislation on July 22. Introduced by Joe Cunningham, the Democrat for South Carolina’s 1st congressional district, the Act was co-sponsored by more ...
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Icebreaker announces expansion of North American team
Icebreaker announced the expansion of its North American executive and marketing teams in the recently relocated Denver office, as part of the VF Corp. growth trajectory. Icebreaker was acquired by VF in early 2018 and made the move to join the parent company in their Colorado-based North American headquarters earlier ...
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Outdoor industry courses and certificates offered in the U.S.
The U.S.-based Outdoor Industry Association (OIA) is partnering with Utah State University and Western Colorado University to offer courses within its Outdoor Industry Business Certificate (OIBC) program, a suite of certificates offered through accredited university partners. Utah State is offering the Sustainable Product Design and Supply Chain Certificate, with faculty ...
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Db to enter U.S. market this fall with Global Sales Guys
The Norwegian bag label Db (formerly Douchebags), founded in 2009 by freeskier Jon Olsson and engineer Truls Brataas, has partnered up with the American full-service sales and wholesale marketing agency Global Sales Guys to enter the U.S. market this fall following a successful market test in 2018-19. Seeing itself as ...
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Milliken increases U.S. inventory of reusable medical fabrics for PPE
Milliken & Company, the owner of Polartec, reported that it has invested significant resources to increase the production of its Milliken Perimeter™ advanced medical fabrics in the United States. Since March, the company has distributed more than 10 million yards of reusable medical fabrics in response to the global shortage ...
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Article
U.S. Congress passes Great American Outdoors Act
On July 22, the U.S. House of Representatives voted in favor of the Great American Outdoors Act. The bill, which passed by a bipartisan vote of 310-107, is now headed to President Donald Trump in order to become law. In a public statement, the Outdoor Industry Association (OIA) celebrated the ...
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News briefs
Outdoor Retailer Online opens July 21
Outdoor Retailer’s new online event, Outdoor Retailer Online, begins with three days of live programming from July 21-23, 2020. The outdoor community can register for free at www.outdoorretaileronline.com to gain access to all education and events, both live and on-demand sessions. Speakers will lead conversations on diversity, participation, advocacy work, ...
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News briefs
Exped USA hires Tracy Collins as sales director
The American subsidiary of the Swiss outdoor adventure equipment brand Exped has hired Tracy Collins as sales director. Effective July 1, Collins will join the growing team at the brand’s U.S. office in Tacoma, Washington. For the past five years, Collins has worked as a senior category merchandise manager at ...
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Grassroots Outdoor Alliance ConnectHub open for spring 21 planning
Grassroots Outdoor Alliance is opening its ConnectHub to U.S. specialty independent retailers looking to engage with vendor brands for spring 2021 planning and buying. A shared-resource solution designed to simplify a chaotic remote buying season, the Grassroots ConnectHub has attracted more than 100 essential vendor brands to date, covering a ...
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Isbjörn launches American webshop with artificial intelligence
Isbjörn of Sweden, the Swedish brand for sustainable outdoor kidswear, has opened its webshop in the U.S. and Canada. It features Isbjorn’s AI chatbot named Bernard, who has managed to reduce the brand’s European web returns by more than 50 percent since October 2019. Bernard will guide American customers through ...
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Tecnica supports U.S. footwear industry employees affected by Covid-19
The U.S. division of the Italian brand Tecnica has partnered up with the Two Ten Footwear Foundation, an organization that provides emergency financial assistance to footwear employees in crisis in the U.S. For every pair of Tecnica’s technical trail boots and shoes sold in the U.S. from June 10 to ...
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News briefs
Primus enters the sharing economy in the U.S.
The Swedish outdoor equipment brand Primus has partnered with the U.S. consumer goods rental platform The Shed to provide outdoor enthusiasts with the chance to rent camp cooking equipment in the Denver, Colorado, and Richmond, Virginia, metropolitan areas. The rental service enables users to rent Primus cooking equipment in five ...
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News briefs
Rebranded Thule Tepui rooftop tents available in the U.S.
Thule has begun selling its Tepui rooftop tents in the USA. In late 2018, Thule acquired the Tepui brand and integrated the products into its own portfolio under the ”Thule Tepui” brand name. The tents previously offered by Tepui were now re-introduced under the new brand, along with the all-new ...