All Outdoor Industry Compass articles in Volume 13, Issue 5-6 – Page 6
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News briefsColorado Classic presented by VF Corp. announces host cities
The Colorado Classic presented by VF Corporation today announced the four cities that will host the bicycle race this summer. At a press event at the Colorado State Capitol, race organizers and State Governor Jared Polis welcomed Snowmass Village, Avon, Boulder and Denver as the host communities for the 2020 ...
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News briefsSilva’s first step towards becoming more environmentally sustainable
With the launch of its first recycled product called ”R-PET dry bags”, the Swedish outdoor brand Silva announces its first step toward becoming a more environmentally sustainable company. Richard Jägrud, the company’s chief executive, said it is time to care more about consumers and the planet, as his company is ...
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News briefsNew multi-sport glasses from Silhouette’s Evil Eye brand
With the ”Zolid Pro,” Evil Eye is offering a new multi-sport eyewear model available from both optometrists and specialist sports retailers. Like all sports eyewear from the young brand by Silhouette International, the new model is also available with optical lenses, despite its strongly curved frame. The Austrian company Silhouette ...
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ArticleA year of restructuring for Lafuma ahead of divestitures
(SGI+) Groupe Lafuma made efforts in 2019 to adapt to structural changes in its markets and in customer consumption patterns, with a decline in physical store traffic and an increase in online activity. The management said consumers now have higher requirements in terms of sales channels, innovation, quality, sustainability, proximity ...
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Article
American Outdoor Brands lowers guidance on coronavirus fears
American Outdoor Brands’ shares plunged by 30 percent after it sharply lowered its guidance for the current financial year, owing to the negative effects of the coronavirus outbreak. The parent company of Smith & Wesson and other operations now expects sales to stand between $650 and $660 million, down from ...
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News briefsBergzeit’s new marketing campaign focuses on women
Bergzeit, the German-based outdoor retailer that became a member of the buying group Sport 2000 in October last year, launched a new marketing campaign on March 8, International Women’s Day. The so-called mountain heroine campaign with the slogan “You are a mountain heroine. Always.” was launched for the disciplines of ...
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News briefsVaude’s Second Use Shop launched on eBay
Vaude has recently launched an upcycling store with eBay. The German manufacturer of outdoor products is now selling residual materials through a newly launched upcycling store on the online marketplace with more than 18 million customers in Germany alone. In 2015, Vaude launched the so-called “Vaude Second Use Shop” with ...
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News briefsBlue Tomato to open 50th physical store
Source: blue-tomato.com Blue Tomato, the Austrian-based action sports retailer, will open its 50th store on March 12. The new store, covering 400 square meters, will be located in Ulm in Southern Germany. Blue Tomato opened its first store in Finland in October last year and another store ...
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News briefs
Calzados Bestard’s annual sales down by 5%
According to its sales director, Mats Lindholm, Calzados Bestard, the Spanish brand of mountain boots, generated €5 million in revenues last year. This was 5 percent less than the record-setting total for 2018, when the Mallorcan brand released a number of new models, among them a collection with Gore-Tex Surround. ...
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News briefs
Sport Achat canceled
The 19th edition of Sport Achat, originally scheduled to open its doors today, March 9, was cancelled because the French government has banned events with more than 1,000 participants. Further information can be found at www.sport-achat.com.
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News briefsThe North Face celebrates Women’s Day
(SGI) In celebration of International Women’s Day (March 8), The North Face (TNF) released an all-female, limited capsule collection consisting of technical-fabric T-shirts and tote bags. The collection is manufactured entirely in the country of Jordan at the Jerash Garment Factory, all of whose 500 posts are filled by women. ...
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ArticlePrimaloft will make more noise
(SGI) No figures are available, but Primaloft is said to have become very profitable after growing for a while at a double-digit rate every year. Some of the profits are going to be reinvested in consumer-oriented advertising to build up brand awareness, probably starting with the autumn/winter 2021 season, to ...
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News briefsLowa publishes free audiobooks for children
With its German-language comic magazine Lo & Wa Abenteuerhandbuch (Adventure Handbook), the German outdoor shoe manufacturer Lowa has been addressing the youngest target group directly since 2016. This spring will see the publication of the ninth issue of the comic, which has been listed at the German National Library since ...
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News briefsMedi recognized as top medium-sized employer in Germany
Alongside 96 other companies from all sectors, Medi of Bayreuth was honored in Berlin at the annual ”Top Job” award ceremony, a seal of approval for the most attractive employers among Germany’s medium-sized businesses. Founded in 1951, Medi is a family business with 2,700 employees worldwide and 23 branches. In ...
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News briefs
Merrell presents a conservation film (Video)
Merrell is presenting a 10-minute film titled This Land. It features Faith E. Briggs, a documentary filmmaker who used to run the streets of Brooklyn every morning and has now run about 150 miles through three of the so-called National Monuments in the United States. Public lands enjoy a certain ...
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News briefs
Ortovox adds Loden wool from Styria to list of materials
Ortovox, the outdoor brand from southern Germany, is now sourcing “Loden” wool from a family-owned Austrian supplier, Steiner1888, that was founded five generations ago and has been producing fabric sustainably ever since. Steiner1888 produces all of its fabrics in the Austria state of Styria, drawing the wool from sheep, alpacas ...
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News briefsSchöffel offers ski clothes for rent
In conjunction with local retail partners, Schöffel started renting ski clothing in Austria and Switzerland this winter. The German brand of functional outdoor and ski apparel says the offer is intended not only to appeal to skiers who seldom or only occasionally hit the slopes, but also to bolster its ...
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News briefs
Scandinavian Outdoor Group welcomes two new members
The Scandinavian Outdoor Group (SOG) has welcomed two new members. The first new member, Zlideon by Zip Clip Solutions AB, a Swedish company based in Stockholm, is a globally patented product that enables customers to easily repair broken zippers and thus extend the lifespan of their clothing. The Zlideon is ...
