All Outdoor Industry Compass articles in Volume 8, Issue 5-6 – Page 2
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News briefs
The North Face is bringing virtual reality (VR) to some...
The North Face is bringing virtual reality (VR) to some of its stores in the U.S., and the brand is exploring opportunities and adaptations of this project for other parts of the world, but an official of the company said nothing is confirmed on this point for the moment. The ...
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News briefs
Deckers Brands has promoted Dave Powers to the role of...
Deckers Brands has promoted Dave Powers to the role of president of the company. In his new role, he will lead the omni-channel, as well as each of the brand teams. Deckers' portfolio of brands includes Ugg, Teva, Ahnu, Sanuk, and Hoka One One. Powers joined Deckers in 2012 as ...
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News briefs
Deckers Brands has launched a multi-brand e-commerce platform in Singapore...
Deckers Brands has launched a multi-brand e-commerce platform in Singapore and Australia, to be followed by openings in Hong Kong later this month, and Malaysia and South Korea before the end of June. The company plans to launch it in New Zealand and Taiwan in 2016 and other Asia-Pacific countries ...
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News briefs
Röjk, a small Swedish outdoor and lifestyle brand, plans to...
Röjk, a small Swedish outdoor and lifestyle brand, plans to open a pop-up store in the French ski resort town of Val d'Isère. The company, founded only four years ago, managed to find a small retail space in a popular location, right on the town square. It will open for ...
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News briefs
Red Fox, the Russian brand of outdoor clothing, continues its...
Red Fox, the Russian brand of outdoor clothing, continues its retail expansion outside its domestic market - mostly over the internet for the time being. It launched its e-commerce platform in the U.S. in January and added one for the European Union, in English, during the Ispo Munich show last ...
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Short stops
The Columbia brand and Globetrotter are opening a shop-in-shop of...
The Columbia brand and Globetrotter are opening a shop-in-shop of about 180 square meters for the American brand at the Globetrotter store in Dresden
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News briefs
The founder of Patagonia, Yvon Chouinard, and Nike's brand president,...
The founder of Patagonia, Yvon Chouinard, and Nike's brand president, Trevor Edwards, have been inducted into the 2015 Marketing Hall of Fame, a scheme run by the New York chapter of the American Marketing Association to celebrate brilliance in marketing across all fields and organizations, including corporations, consulting firms, agencies ...
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Article
Bottles lift Camelbak sales
Camelbak, the American company specializing in hydration packs, lifted its sales by 6.3 percent to $148.7 million last year. The increase was driven by more sales of bottles and gloves, while sales of hydration systems slightly declined.This drop in sales of hydration systems was reportedly attributed to the company having ...
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News briefs
Leatherman Tool Group has named Bobbie Parisi vice president of...
Leatherman Tool Group has named Bobbie Parisi vice president of marketing for its Leatherman brand, effective Feb. 16. She will work at Leatherman's headquarters east of Portland International Airport, and will report to the president of Leatherman Tool, Ben Rivera. In her new role, she will be leading the marketing ...
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Article
Tecnica gets the blessing of its lenders
The Tecnica Group announced the successful completion of a new financing agreement with a pool of banks that have supported the company over the past years. The company will benefit from a new credit line of €175 million, including €110 million for its seasonal working capital requirements and a new ...
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News briefs
Ken Reeve has left the Blacks Outdoor chain of stores...
Ken Reeve has left the Blacks Outdoor chain of stores in the U.K., where he was appointed as managing director after the departure of Julia Reynolds in mid-2012 after a brief stint. He has also quit the board of the Outdoor Industries Association (OIA). Reeve was made strategy director of ...
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News briefs
Black Diamond Equipment will expand its manufacturing operations in Utah,...
Black Diamond Equipment will expand its manufacturing operations in Utah, according to a joint announcement by the company and the state's Governor's Office of Economic Development (GOED). The company, which manufactures specialized outdoor equipment for climbing, skiing and mountain sports, is a subsidiary of Black Diamond Inc., which also owns ...
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Article
Black Diamond strengthens its commercial department
Black Diamond has announced that Heath Christensen and Tor Brown are returning to the company in new roles as director of sales for North America and mountain line category director, respectively. Matt Burbach will also join the company as senior retail marketing manager and Glenn Ritter has been internally promoted ...
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Article
Garmin performs better in fitness than outdoor
Garmin reported a 4 percent sales increase to $427.9 million in the outdoor segment for the financial year ended last Dec. 27, but there was a decline of 8 percent in the fourth quarter. Flat sales are expected in 2015.The quarterly gross margin and the operating margin remained strong at ...
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News briefs
Berghaus has hired Paul Cosgrove as product manager for the...
Berghaus has hired Paul Cosgrove as product manager for the Berghaus Extreme range of outdoor gear, the brand's most technical collection. Cosgrove has spent 15 years in the outdoor industry. He served most recently as head of marketing and product at Montane.
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News briefs
Chuck Roth, who has been the designer of Oboz Footwear...
Chuck Roth, who has been the designer of Oboz Footwear since its launch in 2008, is now employed by the company. He is already a shareholder of Oboz, which he founded together with the company's current president and vice president, John Connelly and Josh Fairchilds, who had been working for ...
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News briefs
Polar Bottle has become an official licensee of the U.S....
Polar Bottle has become an official licensee of the U.S. Olympic team for water bottles. The American company, which showed at Ispo Munich for the first time last month, has developed a unique insulated water bottle with the Team USA logo, which will be available to the team's athletes during ...
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News briefs
Garmin will become the official partner of the Red Bull...
Garmin will become the official partner of the Red Bull X-Alps, one of the world's most challenging adventure races. Beginning July 5, the brand will provide athletes with action cameras, GPS watches and hand-held GPS gadgets. First launched in 2003, Red Bull X-Alps requires athletes to navigate their way along ...
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Article
Thule’s backpacks hit the market
Thule's first line of technical backpacks, which was launched at the OutDoor fair in Friedrichshafen last July, is making its retail debut this month at specialty outdoor stores like Naturkompaniet and Outnorth in Sweden or Globetrotter in Germany. The distribution of the packs, which are protected by several patents, is ...
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Article
Lafuma turns around
The Lafuma Group reported a quantum improvement in the financial year ended Dec. 31, posting a net profit of €2,270,000 for the period against a net loss of €69,196,000 in the comparable 12-month period through December 2013. It booked ordinary operating earnings of €3,039,000 versus an operating loss of €4,233,000. ...
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