All Marketing articles – Page 45
-
News briefs
The North Face (TNF) is celebrating Neil Armstrong's “giant leap...
The North Face (TNF) is celebrating Neil Armstrong's “giant leap for mankind” with a capsule collection. It was 50 years ago, on July 20, 1969, that the astronauts Armstrong, Buzz Aldrin and Michael Collins completed the outbound half of humanity's first trip to the moon. Five-day commemorative celebrations of the ...
-
News briefs
Black Diamond Equipment is partnering with The Boulder Field, a...
Black Diamond Equipment is partnering with The Boulder Field, a climbing and fitness center developer and operator based on the West Coast of the U.S., on a new bouldering competition series, called The Boulder Field Masters (TBF Masters). Black Diamond will be the keystone sponsor of the series. In 2019, ...
-
News briefs
Lowa, one of Tecnica Group's brands, will be a sponsor...
Lowa, one of Tecnica Group's brands, will be a sponsor of the Biathlon World Championships 2020, which starts on Feb. 12 in Antholz, Southern Tyrol. Lowa will supply the event's 1,500 volunteers with shoes and socks. In addition, Lowa recently announced that it is the new main sponsor of the International Four Day ...
-
News briefs
Hi-Tec has signed a deal with the Duke of Edinburgh's...
Hi-Tec has signed a deal with the Duke of Edinburgh's (DofE) Award to become the Recommended Kit supplier for low- and mid-tier expedition boots. The deal will take effect on Jan. 1, 2020, and run for three years. For its Bronze, Silver or Gold Expeditions, the DofE Expedition Kit List ...
-
Short stops
Under Armour has signed a deal that makes it the...
Under Armour has signed a deal that makes it the title sponsor of the TransRockies Run, a stage race for 350 runners across the continental divide between Buena Vista and Beaver Creek, through the Colorado Rockies
-
News briefs
In an unusual move for an outdoor brand, Garmont was...
In an unusual move for an outdoor brand, Garmont was a main sponsor of a “football” event. The charity event “Notte dei Re,” the Italian for The Night of the Kings, which was held at the iconic Foro Italico in Rome on June 2, saw the participation of former football ...
-
Short stops
Montane has unveiled its sponsorship of Galen Reynolds, the Canadian-born...
Montane has unveiled its sponsorship of Galen Reynolds, the Canadian-born ultra-trail runner
-
News briefs
The North Face is the new supplier of official kits...
The North Face is the new supplier of official kits for the Austrian climbing team for the next two years – and notably for the Tokyo 2020 Olympic Games, the first Games to include sport climbing as an event. The brand will be working with the athletes to develop apparel ...
-
News briefs
Adidas Outdoor has announced its first marketing initiative under its...
Adidas Outdoor has announced its first marketing initiative under its brand name through a partnership with 1Climb, the non-profit organization co-founded by Kevin Jorgeson, to offer children in the U.S. their first climbing experience. Through the new partnership, 10 new permanent climbing walls will be installed in Boys and Girls ...
-
News briefs
Masters has announced Yulia Baykova as a new brand ambassador....
Masters has announced Yulia Baykova as a new brand ambassador. The trail runner was born in Russia in 1983 but has been living in Italy for several years. She will be using Masters Trecime Carbon, a light and foldable pole specially designed for experts, and the Masters Phisyque 0.8, a ...
-
News briefs
ATK Bindings has announced Carlalberto (Cala) Cimenti as a new...
ATK Bindings has announced Carlalberto (Cala) Cimenti as a new brand ambassador. Cimenti will be leaving on June 2 with two Russian mountaineers, Vitali Lazo and Anton Pugovkin, to reach the summit of Nanga Parbat (8,125m) and descend it, on skis, along the Diamir wall. There will be no high-altitude ...
-
News briefs
Yulia Baykova, a Russian trail runner living in Italy, has...
Yulia Baykova, a Russian trail runner living in Italy, has joined Masters' team of athletes. She participated in numerous races in the last three years after suffering a serious illness.
-
News briefs
Entre-Prises, the French manufacturer of climbing walls, has been picked...
Entre-Prises, the French manufacturer of climbing walls, has been picked up by the International Federation of Sports Climbing (IFSC) as the sole supplier of the first Olympic climbing wall. The IFSC says that Entre-Prises will work closely with route-setters and the Tokyo 2020 Organizing Committee to providing an amazing experience ...
-
News briefs
Hoka One One has launched the Carbon X, a shoe...
Hoka One One has launched the Carbon X, a shoe that combines high cushioning with low weight for ultrarunning. To promote the shoe, the company held Project Carbon X, a 110K race in California, from Folsom to Sacramento, on May 4. Several of the brand's athletes took part in the ...
-
News briefs
Millet is supporting Francesco Ratti in two climbing expeditions. The...
Millet is supporting Francesco Ratti in two climbing expeditions. The first adventure is taking place in Alaska, where Ratti is trying to scale the peaks of Denali (6,190m) and Foraker (5,304m). Ratti's return from Alaska is scheduled for June 12. The second expedition will take place this autumn in the ...
-
News briefs
On April 1, Hydro Flask, the American brand of insulated...
On April 1, Hydro Flask, the American brand of insulated stainless-steel containers, launched the Journey Series of 10- and 20-liter packs, which enable mountain bikers to drink cold water for up to four hours as they peddle. Simultaneously with the launch, the company added two new brand ambassadors, the professional ...
-
News briefs
Brooks has put together a team of 11 trail runners...
Brooks has put together a team of 11 trail runners for the launch of a “Brooks Off-Road Runner Program.” They will provide tips and tricks for the brand's running community, while helping it to develop new trail running products.
-
News briefs
Canada Goose complemented its spring 2019 Dry Anywhere campaign with...
Canada Goose complemented its spring 2019 Dry Anywhere campaign with a rain-activated art installation of the same name in various cities around the world during the month of April. The installation, accessible free of charge, launched in London on April 17, and also touched down in Milan, Beijing, Hong Kong, ...
-
News briefs
Buff has announced Jolanda Neff as a new brand ambassador....
Buff has announced Jolanda Neff as a new brand ambassador. Buff will be the official and exclusive sponsor of the Swiss cyclist for headwear and neckwear, in- and out-of-competition. Jolanda Neff, 26, is the current MTB XCO World and European champion. As a brand ambassador, she will also evaluate Buff ...
-
Short stops
Masters has announced Stefano Ruzza, a veteran of Italian trail...
Masters has announced Stefano Ruzza, a veteran of Italian trail running and several times winner of the Italian Ultra Trail Championship, as a new member of its team.
