All Marketing articles – Page 45
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News briefs
La Sportiva was a partner in the first edition of...
La Sportiva was a partner in the first edition of “Festival dello Sport,” a new event to celebrate sport and its values, co-organized by La Gazzetta dello Sport, Italy's sports daily newspaper, and the Trentino region, under the auspices of the Italian Olympic Committee (Coni) and the Italian Paralympic Committee. ...
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Ispo and Jack Wolfskin are running a survey to find...
Ispo and Jack Wolfskin are running a survey to find out to what extent outdoor equipment should be digital, and specifically what the outdoor customers want and need. The questionnaire, which can be completed until Oct. 21, focuses on the technical and digital resources that respondents use outdoors, how they ...
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Odlo, the Swiss outdoor brand, has launched a new marketing...
Odlo, the Swiss outdoor brand, has launched a new marketing campaign. While Odlo worked in the past mainly with top athletes when launching new campaigns, the company has now decided to work with a TV star, Daniel Aminati. He is known for his fitness program, which attracts a lot of ...
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Kayland, the fast-growing Italian brand of climbing shoes, will...
Kayland, the fast-growing Italian brand of climbing shoes, will sponsor Teofil Vlad, the Romanian mountain climbing champion
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Columbia Sportswear has picked the McCann World Group as its...
Columbia Sportswear has picked the McCann World Group as its new agency of record for the Columbia brand
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Smartwool will be a sponsor of the Ultra Tour Monte...
Smartwool will be a sponsor of the Ultra Tour Monte Rosa races, providing each participant with a complimentary pair of its socks. The UTMR one-day and multi-day races will be held on Sept. 5-8, starting and ending at Grächen, Switzerland. The new event was launched last year by Lizzy Hawker, ...
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Michele Graglia, the 35-year-old Italian trail running champion, has agreed...
Michele Graglia, the 35-year-old Italian trail running champion, has agreed to endorse La Sportiva. Graglia can boast that he is the first runner in the world to have won the hottest ultra-marathon, Badwater 135, and the coldest one, the Yukon Artic Ultra. Covering 135 miles from Death Valley to Mount ...
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News briefs
Berghaus has started teasing a large-scale advertising campaign focusing on...
Berghaus has started teasing a large-scale advertising campaign focusing on the ways in which outdoor activities and the brand can help to deal with the chaos and pressures of contemporary life. The advertising campaign starting in September across print and digital media, radio and TV is part of a five-year ...
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Robert Schäli, the Swiss alpinist, is joining La Sportiva's team...
Robert Schäli, the Swiss alpinist, is joining La Sportiva's team of sponsored athletes by wearing its climbing boots and clothing
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Mammut has signed a contract to be the official supplier...
Mammut has signed a contract to be the official supplier for the 400-odd mountain guides and the ski teachers in the Swiss mountain resort of Zermatt, starting with the winter 2019/20 season
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Mountain Equipment is adding a 33-year-old American female alpine climber,...
Mountain Equipment is adding a 33-year-old American female alpine climber, Chantel Astorga, to its professional athlete team
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News briefs
La Sportiva, the leading manufacturer of climbing shoes based in...
La Sportiva, the leading manufacturer of climbing shoes based in the Dolomites, will replace The North Face as the new title sponsor of the Lavaredo Ultra Trail (LUT) for the next three years, starting in June 2019. The 12-year-old circuit is the only Italian “series” class competition in the Ultra ...
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Scarpa is sponsoring Colin Haley, the rock climber and mountaineer...
Scarpa is sponsoring Colin Haley, the rock climber and mountaineer who has recently set a new speed record for climbing the massive Cassin Ridge on Denali, in Alaska, in eight hours and seven minutes. He had attempted the record in 2010, 2011 and 2012, and finally made it on June ...
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Kayland is supporting Millemonti, a project for the discovery of...
Kayland is supporting Millemonti, a project for the discovery of hidden and atypical natural places, both in Italy and abroad, focusing on the beauty, history, local culture and gastronomy of these places. Kayland, headquartered in Italy's Northeast, will provide the group of outdoor enthusiasts behind the project with its shoes, ...
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Gore-Tex and Chiruca are organizing shared events this year for...
Gore-Tex and Chiruca are organizing shared events this year for the pilgrimage trail to Santiago de Compostela in Spain. More than 100,000 people follow the route each year. Gore-Tex and Chiruca have installed five mobile tents along the trail for pilgrims to take a rest and to inform themselves on how ...
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Pentland Brands has announced the launch of an in-house brand...
Pentland Brands has announced the launch of an in-house brand building academy for its new marketing and creative staff. Pentland, a British family-owned business, is the mother company of well-known sporting brands like Speedo, Berghaus and Canterbury. The decision follows a major recruitment drive across its marketing, digital and creative ...
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Sympatex has unveiled a shock image campaign to further raise...
Sympatex has unveiled a shock image campaign to further raise awareness in the textile industry of sustainability and environmental protection. The campaign, which asks consumers “In which world do you want to live? It is in your hands,” will be presented at the OutDoor show in Friedrichshafen on June 17-20. ...
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After three years of collaboration, Garmin has agreed to officially...
After three years of collaboration, Garmin has agreed to officially partner with The New Forest Marathon, starting with its next edition on Sept. 9. The race, which has been ranked in the top ten marathons in the U.K., has been taking place in Hampshire for 32 years, attracting thousands of ...
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W. L. Gore has announced that Alex Megos has joined...
W. L. Gore has announced that Alex Megos has joined its team of athletes as a global Gore-Tex ambassador. The world-class climber, 24, who was born and raised in Germany, started climbing when he was only six years old. Most recently, he has completed “The Finnish Line” V15/16 in Rocklands, ...
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Perfect Descent, a world leader in auto-belays for speed climbing...
Perfect Descent, a world leader in auto-belays for speed climbing distributed by Aerial Adventure Technologies, has become the exclusive partner of the International Federation of Sport Climbing (IFSC) for its devices. The brand, which had already been selected by the IFSC in 2016 to provide a more secure and fair ...
