All Marketing articles – Page 46
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Scott has announced a partnership with Campionato Italiano OCR, the...
Scott has announced a partnership with Campionato Italiano OCR, the Italian circuit of obstacle course races, which makes it the only shoe and apparel partner of the circuit for 2019.
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Lorpen, the Spanish brand of technical socks, has overhauled its...
Lorpen, the Spanish brand of technical socks, has overhauled its branding and logo. The “Lorpen 2019 Brand Video,” available on YouTube and the company's website, was filmed around the village of Etxalar, in the Spanish Pyrenees, and at the Lorpen factory located there. About three minutes long, the video means ...
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Salomon is launching a new edition of the Salomon Women's...
Salomon is launching a new edition of the Salomon Women's Weekend, which will give a group of female outdoor enthusiasts the opportunity of an adventurous week-end in the outdoors. The Salomon Women's Weekend will take place on June 20-23, but the precise location, in Europe, is still a secret. This ...
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Intersport has entered into a three-year partnership with the Koninklijke...
Intersport has entered into a three-year partnership with the Koninklijke Wandel Bond Nederland (KWBN), the Dutch hiking association. Hiking consumers will receive tailor-made advice on the purchase of clothing and backpacks at Intersport. The sporting goods retailer will also offer periodical benefits to members of the KWBN.
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Rock Experience is the new main sponsor of the Ragni...
Rock Experience is the new main sponsor of the Ragni della Grignetta, also called simply the Ragni (Italian for spiders), the Italian alpine club and one of the most famous internationally, founded more than 70 years ago.
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OrthoLite, the insole manufacturer owned by O2 Investment Partners, has...
OrthoLite, the insole manufacturer owned by O2 Investment Partners, has renewed its partnership with the American Trail Running Association (ATRA) and will continue to be the “Official Insole of ATRA”
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Merrell has introduced Meadow, its first dog ambassador. Meadow is...
Merrell has introduced Meadow, its first dog ambassador. Meadow is a two-year-old Border Collie, and is based in Atlanta, Georgia. The pup loves being in the outdoors, and brings smiles to fellow hikers along the way, said the company.
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Hydro Flask has announced the launch of a new original...
Hydro Flask has announced the launch of a new original song in conjunction with its brand campaign “Let's Go.” The company has partnered with two independent musicians – Dave Depper of Death Cab for Cutie and folk singer-songwriter Laura Gibson – to release the original single “Let's Go!” The song ...
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La Sportiva has announced that Federica Mingolla has joined its...
La Sportiva has announced that Federica Mingolla has joined its roster of total look athletes. Mingolla has been collaborating with the brand for years, using the climbing shoe line's technical models that best suited her style. She is also a mountaineer, and will now also wear La Sportiva apparel. Born ...
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Ferrino, the Italian brand of outdoor apparel and gear, has...
Ferrino, the Italian brand of outdoor apparel and gear, has added the Serbian trail runner Jovica Spajic to its international roster of brand ambassadors. Spajic is also involved in martial arts and is a member of the Serbian Ministry of the Interior's special anti-terrorism unit. As a survivalist, he has ...
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C.A.M.P. will participate in the European edition of the Arc'teryx...
C.A.M.P. will participate in the European edition of the Arc'teryx Alpine Academy in Chamonix on July 4-7, notably by involving its Cassin brand in an Ice Climbing Basic Skills session and in a Multi-Pitch Rock Climbing session
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The North Face has become a sponsor of Mountainfilm, the...
The North Face has become a sponsor of Mountainfilm, the annual festival of documentaries held every Memorial Day weekend in Telluride, Colorado. The initiative derives from the company's policies on conservation and diversity, two issues that the festival has also championed. In 2017, for instance, TNF launched its “Move Mountains” initiative ...
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Lowa, one of Tecnica Group's brands, is the new main...
Lowa, one of Tecnica Group's brands, is the new main sponsor of the International Four Day Marches Nijmegen (Nijmeegse Vierdaagse), the largest multiple-day marching event in the world. The race is organized every year in Nijmegen, Netherlands, in July. Participants, who come from all over the world, walk 30, 40 ...
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Craghoppers' e-commerce platform was named Ecommerce Website of the Year...
Craghoppers’ e-commerce platform was named Ecommerce Website of the Year in the apparel and footwear category in this year’s UK Ecommerce Awards
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Maloja, the German sportswear brand, has engaged K2, Scarpa and...
Maloja, the German sportswear brand, has engaged K2, Scarpa and Sport Conrad as co-sponsors for its ski touring race, called Soul of the Mountains, for the next three years. This year's team ski racing event took place in January at Ehrwald near Garmisch-Partenkirchen. A total of 400 people took part. ...
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Since January 2019, Trerè Innovation has been the official supplier...
Since January 2019, Trerè Innovation has been the official supplier of both the Russian Gazprom RusVeló bike racing team and the Quantum bike racing team from the U.S. Trerè Innovation has also become the official supplier for underwear, socks and second-layer products for the national ski team of Austria, Germany, ...
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Altra, the producer of ZeroDrop, FootShape and Fit4Her shoes, will...
Altra, the producer of ZeroDrop, FootShape and Fit4Her shoes, will be the title sponsor of the Tobacco Road Half Marathon, scheduled – along with the regular Tobacco Road Marathon – for Sunday, March 17, 2019, in Cary, North Carolina. Overhead costs will be limited by the all-volunteer staff. The proceeds, ...
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Adidas is adding an ultrarunner, Tom Evans, to its...
Adidas is adding an ultrarunner, Tom Evans, to its Terrex trail running team
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Altra has signed up Amelia Boone as a new member...
Altra has signed up Amelia Boone as a new member of its Elite Team. Boone is a world champion obstacle course racer and a winner of the Spartan Race World and Toughest Mudder championships. In addition to being a professional athlete in the ultrarunning world, she also works as a ...
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Salomon is partnering with Aravaipa, an American organizer of trail...
Salomon is partnering with Aravaipa, an American organizer of trail and endurance races to co-sponsor 26 races in the Southwestern U.S.
