All Outdoor Industry Compass articles in Volume 5, Issue 15-16
View all stories from this issue.
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Article
The OutDoor show proves to be a solid rock in stormy times
To the surprise of many visitors who may have believed that this year's edition of the OutDoor show in Friedrichshafen suffered from weaker attendance, its organizers again presented a slight plus for the visitors who showed up at Lake Constance. According to the official figures provided by Messe Friedrichshafen, 21,730 ...
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News briefs
Outdoor Research is partnering with the winter and summer staff...
Outdoor Research is partnering with the winter and summer staff at the Grand Targhee Resort in the state of Wyoming, supply apparel, gloves and headwear as part of their uniform. The agreement calls for co-branded promotions and facilities that would allow visitors to buy similar products by Outdoor Research. The ...
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Article
Regatta moves into Scandinavia
The Regatta group, the British owner of the Regatta, Dare2B and Craghoppers brands, is preparing to open its own business in Sweden this year. The group is searching for the right manager for this new sales subsidiary, which could cover Sweden as well as some other Nordic countries and the ...
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News briefs
Jack Wolfskin has presented its second sustainability report and published...
Jack Wolfskin has presented its second sustainability report and published the evaluation of the company under the standards of the Fair Wear Foundation (FWF). In 2011, the brand managed for the first time to cover all its affiliated manufacturing plants through 83 audits among its suppliers to check their performance ...
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Article
Teva moves into light hiking
Teva launched a new patented technology at the OutDoor show in Friedrichshafen, called TevaSphere. Showing the results of laboratory tests at its booth, the brand claimed that the pod-arch system embedded in its new TevaSphere line of cross-training shoes helps improve stability, especially on rocky terrain, while its spherical heel ...
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Article
Ternua on international growth path
The Spanish outdoor brand Ternua has expanded internationally this year, especially to Eastern European markets. The company had a very successful first half of 2012, where many new contacts were made. At Ispo in January, Ternua established a first contact with Sportrysy, a retail chain and distributor based in Slovakia. ...
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News briefs
SportScheck, Germany's leading multi-sport and multi-channel retailer, significantly increased its...
SportScheck, Germany's leading multi-sport and multi-channel retailer, significantly increased its sales of outdoor equipment, shoes and apparel in its last fiscal year, which ended on Feb. 29. While its total sales increased by 6 percent to €408 million, its sales of outdoor products jumped by 12 percent. The outdoor segment ...
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News briefs
Garmont USA has signed up as Gold Sponsor of the...
Garmont USA has signed up as Gold Sponsor of the Mountain Rescue Association (MRA). Set up in 1959 at Timberline Lodge at Mount Hood, Oregon, this non-profit organization is said to be the oldest search and rescue association in the U.S., with more than 2,500 members.
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News briefs
Following the leitmotiv “roped together in solidarity,” Mammut will donate...
Following the leitmotiv “roped together in solidarity,” Mammut will donate 1 percent out of the sales of its peak collection and the jubilee book put out for the brand's 150th anniversary. The benefit goes to the International Federation of Mountain Guides Associations with a special focus on the support of ...
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Article
The North Face continued its success story in the quarter
The North Face has been enjoying strong sell-through at retail, leading to pre-orders that were up by a low-double-digit rate at the end of June. This came after a robust performance in the second quarter, during which the outdoor brand's turnover increased by 14 percent in dollars and by 16 ...
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News briefs
Rinaldo Colombi is the new head of marketing at Lowe...
Rinaldo Colombi is the new head of marketing at Lowe Alpine, the British producer of backpacks acquired one year ago by the Equip Outdoor Technologies group, owner of Rab and other outdoor brands. Previously, he worked as brand manager for Petzl. Chris Harding, former managing director of Equip and head ...
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News briefs
Karrimor launched its first premium travel collection at this year's...
Karrimor launched its first premium travel collection at this year's OutDoor trade show in Friedrichshafen. The British outdoor brand is also currently expanding its apparel collection and launched a new collection of mountaineering jackets at the show. The jackets are made in collaboration with GE's eVent fabrics. Karrimor plans to ...
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News briefs
Johnson Outdoors has decided to close down its sales offices...
Johnson Outdoors has decided to close down its sales offices for canoes and kayaks in the U.K. in France at the end of this month, and to transition to a lower-cost business model based on independent distribution in the region. The move will result in the elimination of 11 jobs. ...
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News briefs
“Respect the Mountains Envirotrek Mountain Clean Up,” an initiative to...
“Respect the Mountains Envirotrek Mountain Clean Up,” an initiative to clean up the environment sponsored by Keen, will take place for the first time in the U.K. next Aug. 5 in the Peak District. Participants will help collect rubbish and other waste at the site in Bamford. After the clean-up, ...
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News briefs
Clarification: In the last issue of this publication, we said...
Clarification: In the last issue of this publication, we said that Camelbak has launched its first line of backpacks without hydration system. That is not 100 percent correct since the new “Solvo” series does offer holders for drinking bottles, which the company markets as well, but not the Camelbak-typical blattern ...
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Article
Well-educated middle-aged men drive the Chinese market
The average Chinese outdoor consumer is likely to be a man of 33 years, with a university degree and an average income of about RMB 14,000 (€1,800-$2,220) – at least that is the profile that emerged from the consumer research launched by the organizers of Asia Outdoor last year, in ...
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News briefs
Polartec has started the search for a new chief executive...
Polartec has started the search for a new chief executive as its shareholders, led by Versa Capital Management, are considering a sale of the performance fabrics supplier. Polartec's current president and chief executive, Andrew Vecchione, said he was stepping aside and he would leave the company once a replacement was ...
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News briefs
Lowa has opened a Demo Center at the Joe Dodge...
Lowa has opened a Demo Center at the Joe Dodge Lodge in Pinkham Notch, New Hampshire, in a partnership with the Appalchian Mountain Club. Until next Oct. 8, hikers will be able to test Lowa boots at no charge for a whole day, filling out a questionnaire afterwards.
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News briefs
Eider has signed a distribution contract with the Canadian distributor...
Eider has signed a distribution contract with the Canadian distributor Lanctôt, which is also distributing the outdoor brands Millet, Julbo and Trezeta as well as the snowsports brands Fischer, Swix and Uvex. First deliveries will be made in summer 2013. Lanctôt will also take over the distribution of Eider's sister ...
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News briefs
Invista is launching its global integrated marketing campaign for its...
Invista is launching its global integrated marketing campaign for its Cordura brand. The campaign is called “Tough World” and aims to highlight the durability of Cordura products. The leitmotif is “It's a tough world out there. Gear up for it.” The marketing effort combines advertisements in print publications and interactive ...
