All Outdoor Industry Compass articles in Volume 7, Issue 15-16 – Page 2
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Article
Under new ownership, eVent revamps CI and products
After the sale of eVent by GE to Clarcor, a filtration specialty company, at the beginning of this year, the manufacturer of laminates presented itself at OutDoor with an updated corporate identity and product innovations. The logo is new and the company has added a waterproof laminate to its ...
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Article
China’s outdoor market denies economic slowdown
In 2013, the core outdoor market in China grew by 16.2 percent to 15.38 billion yuan renminbi (€1.82bn-$2.48bn). This is one of the many interesting findings of an annual market research project commissioned by the China Outdoor Association (COA) and the organizer of the Asia Outdoor trade show, which will ...
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News briefs
Kozi Kidz, the U.K.-based marketer of children's snow and outdoor...
Kozi Kidz, the U.K.-based marketer of children's snow and outdoor apparel, is going into the Japanese market. For this purpose, the brand has hired Luke Sakaguchi as its local representative. Sakaguchi has worked, among others, for brands such as Fulton Umbrellas, a British umbrella maker, for the golf industry, and ...
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News briefs
HeiQ is introducing a new IT solution for garments, called...
HeiQ is introducing a new IT solution for garments, called “Identity,” which was developed in cooperation with a German IT specialist, Trace Key. “Identity” transforms the serial number of each product into a QR code that allows consumers to check in the store whether the product is an original, where ...
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News briefs
Klean Kanteen, the family-owned Northern California company that produces a...
Klean Kanteen, the family-owned Northern California company that produces a line of reusable food-grade stainless steel “kanteens,” has appointed Martin Stokes as director of operations and quality, to streamline its processes and supply chain. Stokes has over 20 years of experience in operations, logistics, and manufacturing management. In his most ...
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Article
German buying groups post improving outdoor sales, but jackets remain a problem
For the first six months of 2014, Intersport reports an overall sales improvement of 4 percent against the first half of the previous year. Running was up by 22 percent and team sports soared by 32 percent thanks to the football feast in Brazil. With an increase of 4 percent, ...
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News briefs
Kailas, one of the leading Chinese outdoor brands, is looking...
Kailas, one of the leading Chinese outdoor brands, is looking overseas for new business opportunities. For this purpose, the brand showed for the first time at the OutDoor fair. No distribution deals have been sealed so far, but the company considered it as important to have a presence in Europe. ...
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News briefs
Vibram launched a new trail running sole at the beginning...
Vibram launched a new trail running sole at the beginning of this year and announced at the OutDoor show that the sole will be used by Dynafit for its model “MS Feline,” by New Balance for its model “1210 Leadville,” by The North Face for its “Ultra Trail” shoe model, ...
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News briefs
The Dutch outdoor industry has been shaken by news that...
The Dutch outdoor industry has been shaken by news that Barry Kooijmans, director of The Nomad Company, was among the victims of the Malaysia Airlines air crash in the Ukraine last week, along with his wife April and their two young daughters, Sport Partner reports. Barry was well known in ...
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Article
Fenix Outdoor becomes Swiss
The Fenix Outdoor Group has formally moved to Baar in Switzerland and turned into Fenix Outdoor International AG, after a series of administrative and financial changes that were set in motion about two months ago. However, the company will continue to operate from Örnsköldsvik and it remains in the hands ...
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News briefs
Ceramiq, a French brand with a range of base layers...
Ceramiq, a French brand with a range of base layers made from volcanic stone, intended for running and outdoor sports, is expanding its offering with a cycling apparel range. The company behind the brand is HT Concept from the Vosges area. The membrane developed by the firm is made from ...
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Article
Thule moves into outdoor backpacks
The Thule Group has launched its first range of technical backpacks, to be sold from February. It was presented at the OutDoor show in Friedrichshafen for the first time and it will be launched in the U.S. at Outdoor Retailer in Salt Lake City in August. A global marketing campaign ...
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News briefs
Osprey, who won the OutDoor Gold Award for its backpack...
Osprey, who won the OutDoor Gold Award for its backpack “Atomos AG65,” started to sell through a sales agency in Sweden at the beginning of the year. Roswi will take care of training and sales in the Swedish market, which was previously covered directly by Osprey. The company also presented ...
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Article
Klättermusen to clean up assortment, invest in marketing
Klättermusen is preparing to slash its product range in the coming months, as part of the new management's efforts to simplify the offering of the distinctive Swedish outdoor brand and to move on to another scale in terms of distribution. The strategy is to be deployed by Johan Nordqvist, who ...
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Article
L-Fashion rejigs management to invest in Asia and franchising
Juha Luhtanen has been appointed to the helm of the L-Fashion Group's sports division, comprising the Icepeak and Luhta brands, among others. A former sales director of the sports division, he takes over from his elder brother Vesa Luhtanen, who previously combined the leadership of this division with the general ...
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Article
Ark expands into food, baby carriers and Japan
Ark Consultants, the British outdoor distribution company, has launched its own brand of dried trekking food, Extreme Food. Ark Consultants is the British distributor of the Nordisk and Yeti brands as well as the owner of the Original Mountain Marathon (OMM) brand. Ark Consultants is familiar with the market of ...
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News briefs
Buff closed its fiscal year in April with an increase...
Buff closed its fiscal year in April with an increase in sales by 11 percent to about €25 million in 2013-14. Exports accounted for 90 percent of total sales. However, Buff grew by 14 percent in the Spanish market from May 2013 to April 2014, as compared to the same ...
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News briefs
Páramo, the apparel brand owned by Nick Brown, the founder...
Páramo, the apparel brand owned by Nick Brown, the founder and managing director of Nikwax, was showing for the first time at the OutDoor fair as it is moving into Germany, Austria and Switzerland. Páramo focuses on sustainability, with a range that is entirely free of PFC and sewed by ...
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News briefs
Zo-On, the Icelandic brand of outdoor apparel, has opened its...
Zo-On, the Icelandic brand of outdoor apparel, has opened its third store in its own country. It has a sales surface of 240 square meters and is located in Kópavogur, a town outside Reykjavík. It is the third corporate store of the brand after one in the center of the ...
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News briefs
Montane has hired a new garment designer, Anna Munton, who...
Montane has hired a new garment designer, Anna Munton, who previously worked for Tog24, and joined the team three months ago. Joan Bowden, who previously worked for Barbour, joined the British brand as new garment technologist two months ago. Montane is currently recruiting a backpack designer. The climber Andy Kirkpatrick, ...
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