All Marketing articles – Page 35
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News briefs
Last month, The North Face launched its biggest-ever marketing campaign...
Last month, The North Face launched its biggest-ever marketing campaign across all channels and media to support the introduction of its new Futurelight technology around the world, including Europe. It has created test events for media, retailers and consumers in many countries. In the U.K., the biggest market for the ...
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Short stops
Hoka One One has been named the presenting sponsor of...
Hoka One One has been named the presenting sponsor of the Western States 100-Mile Endurance Run, the world's oldest 100-mile trail race
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News briefs
Volcom is replacing Burton as the apparel sponsor of the...
Volcom is replacing Burton as the apparel sponsor of the U.S. Snowboard Team, its coaches and staff included. The California-based boardsports apparel company will be outfitting the snowboard-cross, slopestyle/big air and halfpipe teams – men and women – through the 2022 Beijing Winter Olympics. The deal will cover the World ...
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News briefs
Arc'teryx has announced the launch of the new Arc'teryx Trips...
Arc'teryx has announced the launch of the new Arc'teryx Trips program, featuring journeys to remote destinations. Through this new program, Arc'teryx will give participants access to wild places around the world. For its first edition, scheduled for the summer and autumn of 2020, the program will include 11 guided, small-group ...
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Short stops
The Cloud Nine agency has received a Swedish Design Prize...
The Cloud Nine agency has received a Swedish Design Prize in the e-commerce category for the web store that it has developed for Houdini Sportswear
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News briefs
Nicky Spinks, the Inov-8 brand ambassador, and her running...
Nicky Spinks, the Inov-8 brand ambassador, and her running partner, Stephanie Case, were the women who endured the longest at this year's Barkley Marathons. For the second year in a row, no one finished the race. Indeed, since its inaugural edition in 1986, only 15 runners – all of them ...
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News briefs
With its 2019/20 collection, Stöckli, the Swiss ski manufacturer, is...
With its 2019/20 collection, Stöckli, the Swiss ski manufacturer, is introducing a new corporate design, wordmark and logo. The central element is dynamic lettering with precise lines, developed by hand by the Swiss agency Oeriginal Marke & Kommunikation. The “S” in the new logo symbolizes a downhill skier and is ...
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News briefs
Ferrino has unveiled the Happiness project. The brand will be...
Ferrino has unveiled the Happiness project. The brand will be supporting Giuseppe Bertuccio D'Angelo's world tour to discover the secret of happiness. D'Angelo, 29, from Milan, will go to all six continents to interview as many people as he can about the concept. Each interview will ask 10 questions on ...
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News briefs
Ferrino has announced that Krzysztof Wielicki, the Polish mountaineer who...
Ferrino has announced that Krzysztof Wielicki, the Polish mountaineer who collaborates with the brand, has won a Piolet d'Or for 2019, equivalent to an Oscar for mountaineers, as the company called it. Wielicki has been one of the first to complete all the 14 eight-thousand climbs, and the first to ...
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Short stops
Suunto has announced a three-year partnership deal with the Hardrock...
Suunto has announced a three-year partnership deal with the Hardrock Hundred Mile Endurance Run in Colorado, which makes the brand a Diamond Level Partner as well as the exclusive sports watch of the run
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News briefs
Runners took part in the Inov-8 Descent Race on Austria's...
Runners took part in the Inov-8 Descent Race on Austria's Hanekamm mountain earlier this month. The annual event, organized by a local outdoor retailer, Georg Uberall, took place in the rain and turned Kitzbuehel's Steif slope into mud. The hill has an 80 percent gradient and is considered one of ...
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News briefs
Montane has renewed its partnership with Ultra Endurance Series to...
Montane has renewed its partnership with Ultra Endurance Series to sponsor the Spine Race for another three years. The Spine Race is a non-stop 268-mile winter ultra-marathon along the entire length of the Pennine Way, a national trail in England with a small section in Scotland. It is considered one ...
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News briefs
Scarpa is organizing the first edition of a Women's Trail...
Scarpa is organizing the first edition of a Women's Trail in Cortina D'Ampezzo on Sept. 21, alongside the Delicious Festival Dolomiti. The seven-kilometer non-competitive trail running event, with 100/150 meters of positive gradient, will be open to women who want to run in the beautiful setting of the Dolomite Mountains, ...
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News briefs
Osprey Europe has signed a sponsorship deal with Nirmal “Nims”...
Osprey Europe has signed a sponsorship deal with Nirmal “Nims” Purja, a mountain guide and former member of the British Special Forces who is now trying to break a record in mountaineering. Purja's “Project Possible” is an attempt to scale in seven months all 14 of the world's peaks that ...
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News briefs
Maria Frykman Forsberg, co-founder of Sweden's outdoor kids fashion company...
Maria Frykman Forsberg, co-founder of Sweden's outdoor kids fashion company Isbjörn, will receive the International Woman's Entrepreneurial Challenge (IWEC) Foundation Award later this year. Forsberg will receive the honor on Nov. 12 at IWEC's annual gathering to be held in New Dehli, India. Isbjörn's co-founder will speak at the foundation's ...
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News briefs
Craft will launch a “plogging” challenge with selected retailers in...
Craft will launch a “plogging” challenge with selected retailers in Germany throughout October and November to celebrate the release of its new collection of jogging shoes. Plogging, a term which comes from Sweden and translates as collecting trash while jogging, will give consumers gathering at seven retail stores throughout Germany ...
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News briefs
Berghaus has asked six photographers to capture stories that show...
Berghaus has asked six photographers to capture stories that show the benefits of time spent outdoors, as part of its “Time To Get Out” marketing campaign. The summer phase of the campaign is live on Instagram, while the autumn/winter chapter will follow in September.
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News briefs
Berghaus has announced that Anna Taylor has joined its team...
Berghaus has announced that Anna Taylor has joined its team of sponsored athletes. The climber will represent the brand and help develop new high-performance outdoor clothing and equipment. She is also set to accompany Leo Houlding, also a Berghaus athlete, and his team on a climbing expedition to South America ...
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News briefs
Prana, a brand of Columbia Sportswear, is offering $100,000 to...
Prana, a brand of Columbia Sportswear, is offering $100,000 to one person as an incentive to enable them to “pursue their passion.” The idea is consistent with the brand's slogan, “Clothing for Positive Change.” Applicants must submit a one- to three-minute video illustrating their current job and their dream job. ...
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News briefs
Polartec is partnering with Karpos in sponsoring a trail running...
Polartec is partnering with Karpos in sponsoring a trail running event, the Delicious Trail Dolomiti 2019, covering a distance of 44.2 km and a vertical drop of 3,240, on Sept. 21. All the participants will receive garments made with Polartec Delta fabric.
