All Marketing articles – Page 37
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News briefs
Zeal Optics plants trees for every eyewear product sold
U.S. eyewear brand Zeal Optics celebrates its fifth annual “Buy A Zeal, Plant A Tree” campaign, applicable site-wide on zealoptics.com and throughout more than 1,000 retailers globally. In partnership with the National Forest Foundation (NFF) and 1% For The Planet, the brand will plant a tree for every sunglass, goggle ...
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News briefsSchöffel calls for solidarity with local retailers
During the current “soft lockdown” in Germany, the family-owned outdoor brand Schöffel has launched a new campaign to support local businesses. With video messages and social media postings, Schöffel is calling for solidarity with stationary retailers. In a commercial, which has been played out via the company’s social media channels ...
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News briefsGlobetrotter: “Greener Week” instead of Black Friday
The German outdoor retail chain Globetrotter, which belongs to the Swedish Fenix Outdoor Group, is calling for the “Greener Week” from Nov. 23 to 27 as a sustainable alternative to Black Friday. The German Hiking Association (DWV) will receive ten percent of the turnover from the sales of “A Greener ...
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News briefs#Salewa3000 fundraising campaign aborted due to Covid-19
The South Tyrolean mountaineering brand Salewa has terminated its summit project #Salewa3000 prematurely due to the renewed restrictions imposed by the Covid-19 situation. The campaign significantly supported the renovation of the bivouac box on the Großglockner mountain in Austria. Salewa is now doubling the amount donated to €20,000. On Nov. ...
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News briefs
Norrøna partners with American Mountain Guide Association
The Norwegian snowsports and outdoor brand Norrøna has announced a partnership with the American Mountain Guide Association (AMGA). The AMGA, an educational non-profit, is dedicated to being a leader in education, standards, and advocacy for professional guides and climbing instructors in the U.S. Norrøna will support the AMGA beginning with ...
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News briefsPolartec announces winners of Apex Design Award
Polartec has announced the winners of the Polartec Apex Design Awards, the ingredient brand’s annual design awards program that has been held annually since 2008. As usual, the winning products of 2020 were selected based on the skillful and creative use of Polartec materials: 66 North Sudureyri NeoShell Coat ...
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News briefs
La Sportiva launches sustainability contest
La Sportiva has launched #LaSportivaCares, an online contest that is meant to promote awareness of sustainability among the brand’s customers while also informing them of the company’s strategy and actions in the area of sustainability. In order to enter in the contest, participants must connect online and answer at least ...
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News briefsJapan gets a Hygge park
As a result of a cooperation between the Danish outdoor brand and member of the Scandinavian Outdoor Group, Nordisk, the mayor and city council of the Japanese city of Inabe and the Royal Danish Embassy in Tokyo, Scandinavian outdoor lifestyle can soon be experienced in Japan in the new Nordisk ...
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News briefsFischer presents health and wellness webinars with Lynsey Dyer
Fischer Sports North America announced that a six-week workshop with Lynsey Dyer, the Fischer athlete, called the Showing Up Workshops, will start on Nov. 9. The online course is geared toward anyone looking to improve their mental and physical state for the coming year. A weekly 30-minute webinar hosted by ...
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News briefsSunnto starts global Street Art Runs to combine culture and sport during pandemic
Suunto’s user data confirms that the community of runners and cyclists has increased significantly in recent months during the Corona pandemic – another reason to escape the crowded parks and common routes and leave familiar paths behind. Since many cities are full of artworks by well-known artists that are easily ...
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News briefs
Smith partners with Austrian Ski Federation (ÖSV)
Smith has signed a multi-year contract with the Austrian Ski Association (ÖSV), guaranteeing Smith’s long-term commitment to ski racing. The focus in the first season will be on the junior division and the European Cup. Starting with the 2021/22 season, Smith will also support Austrian World Cup competitors. In addition, ...
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News briefs
The Outdoor Italia campaign has been a success
#outdooritalia, the digital campaign launched by the Italian Outdoor Group (IOG) in June to support tourism and outdoor activities during the 2020 summer season, has generated more than one million impressions on the dedicated campaign website and 40,000 interactions on social media – Facebook, Instagram and YouTube. The IOG is ...
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News briefsPOC creates Aspired Collective to support and protect passionate talents
POC, founded in 2005 in Sweden, has created the Aspired Collective, an approach which the brand calls “a new pathway for POC to promote and grow talent in snow sports and cycling.” Focused on the brand’s safety and protection mission, the Aspired Collective is designed to give athletes, and those ...
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News briefs
Lucky Bike wins German Shop Usability Award
Lucky Bike, a German bicycle trading company founded in 1994 with 29 stationary stores in Germany, won the “Shop Usability Award” in the category Sport & Outdoor for its online shop. The Shop Usability Award has been presented annually since 2008 to e-commerce entrepreneurs, agencies and brands in Germany, Austria ...
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News briefs
VF Foundation donates money for a new chairlift in Smartwool's hometown resort
The Steamboat Springs ski resort in Colorado has received an unexpected $1.5 million gift from Smartwool, the wool knit apparel brand known for its socks and underwear, which is to be used to build a new Barrows chairlift on Howelsen Hill. Smartwool was founded in the town of Steamboat and ...
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News briefs
Lenzing wins Austria's state prize for innovation
The Lenzing Group has won Austria’s annual State Prize for Innovation for its Lenzing Web Technology, a production technique that combines fiber and nonwovens in a single step. By Lenzing’s account, the technique could reduce the amount of non-biodegradable fossil-fuel-derived materials (polyesters, for example) in disposable hygiene products, such as ...
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News briefs
Zimtstern and Swiss Bike School cooperate
Returning to its roots in Switzerland, Zimtstern, the German-based bike clothing specialist, has entered into a long-term cooperation with the Swiss Bike School. The riding instructors from the school will be wearing Zimtstern’s mountain bike clothing with immediate effect. A special Teacher Edition has been designed for this purpose, based ...
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News briefs
Ternua and Lorpen to sponsor French Alpine Associations
Ternua and Lorpen, both brands of the Basque Ternua Group, will be the sponsors of the French Federation of Alpine and Mountaineering Associations (FFCAM). The federation’s members – who amount to about 100,000 people, belonging to some 420 clubs – will be enjoying discounts from both brands. The deal takes ...
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News briefs
Black Diamond partners with POW and FWT
Black Diamond Equipment announced a new partnership with Protect out Winters (POW). While it commenced with POW’s “Outdoor State” campaign in the U.S. in an effort to encourage people to vote, it is an annual partnership that will focus on climate advocacy. Additionally, Black Diamond and Pieps renewed its partnership ...
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News briefsThe winners of the French Outdoor Award 2020
Since 2017, Outdoor Sports Valley (OSV) has been presenting the French Outdoor Award in summer and winter to promote innovative French products and services in the outdoor sports sector. Usually, the winners are announced during OutDoor by Ispo in summer and Ispo Munich in winter. Following the cancellation of the ...
