All Marketing articles – Page 33
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News briefsIspo Brandnew winners announced
Source: Messe München ISPO Brandnew 2021 Ispo Brandnew, purportedly the world’s largest start-up competition for the sporting goods industry started by Messe München 20 years ago, will as usual form part of the next – entirely virtual – Ispo Munich trade show, scheduled for Feb. 1-5. Some ...
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News briefs
Continental’s dandelion bike tires win German Sustainability Award
Continental is an award-winner of the 2021 German Sustainability Awards for its Urban Taraxagum bicycle tire, made from dandelion rubber. The product, which won in the Responsible Design category, was selected among 54 finalists for its contribution to the development of an alternative and sustainable supply of raw materials. The ...
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News briefsE.O.F.T. Basecamp Episode 2 showing now
The European Outdoor Film Tour enters the second round of the E.O.F.T. Basecamp on its new digital streaming platform, which was established earlier this year due to the cancellation of the film tour because of the pandemic. As part of this second film series, five outstanding outdoor films will be ...
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News briefsDeuter takes second place at German Sustainability Award for corporate partnerships
Together with the German Federal Ministry for Economic Cooperation and Development (BMZ), exemplary partnerships between companies from the textile industry based in Germany and in developing countries were now honored with the German Sustainability Award Corporate Partnerships 2021. The award is the most prestigious award in Germany and one of ...
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News briefs
Scott Italia delivers snow alerts
Scott Italia has partnered with 3B Meteo on a new service that will enable mountain enthusiasts not to be surprised by the weather. The service consists of a one-minute video forecast that will be broadcast on Scott communication channels, with a focus on snowfalls and snow accumulation. The new service, ...
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News briefs
Ferrino presents its new historical digital archive
Ferrino, the Italian outdoor company celebrating its 150th anniversary this year, has presented Archivio Storico Digitale Ferrino, a new digital archive that allows you to trace the history of the brand. The new digital tool gathers and makes accessible memories and documents from the company’s long-standing history. The company said ...
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News briefs
Bern hires PR agency to increase presence in the U.K.
Bern Helmets from the U.S. state of Massachusetts have appointed Spring PR to increase their presence in the U.K. market and expand their U.K. customer base. Spring PR, located in Malmesbury, Wiltshire, has extensive experience working within the outdoor active lifestyle sector and is currently also working with Leki, Nikwax, ...
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News briefsThe Gocycle GXi is one of Time Magazine’s 100 Best Inventions
Source: Gocycle Gocycle GXi folded Gocycle has announced that its GXi fast-folding e-bike has been named one of Time Magazine’s 100 Best Inventions. The GXi was unveiled in September 2019, and went on sale early this year. E-bike sales are booming but users often have a hard ...
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News briefsPrimaLoft wins Popular Science’s Best of What’s New Award
PrimaLoft received a Best of What’s New Award from the U.S. magazine Popular Science in the Sports & Outdoors category for its PrimaLoft® P.U.R.E.™ manufacturing process. P.U.R.E. (Produced Using Reduced Emissions), available exclusively in the Patagonia Nano Puff jacket this fall, reduces carbon emissions during the insulation manufacturing process by ...
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News briefsVaude receives New Work Award 2020
Because of its ”value-oriented corporate culture with a focus on trust and self-efficacy,” Vaude now has been awarded the German New Work Award 2020. The outdoor brand convinced both an expert jury and the online community. Due to Covid-19 restrictions, the originally planned award ceremony in Hamburg’s Elbphilharmonie concert hall ...
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News briefs
HeiQ Viroblock wins Swiss Technology Award 2020
HeiQ, a Swiss company founded in 2005 for scientific research, production of specialty materials and branding of ingredients for consumer products, has won the first prize of the Swiss Technology Award 2020 for its antiviral textile technology HeiQ Viroblock. The technology offers durable surface protection against viruses including SARS-CoV-2, sanitization ...
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News briefs
Zeal Optics plants trees for every eyewear product sold
U.S. eyewear brand Zeal Optics celebrates its fifth annual “Buy A Zeal, Plant A Tree” campaign, applicable site-wide on zealoptics.com and throughout more than 1,000 retailers globally. In partnership with the National Forest Foundation (NFF) and 1% For The Planet, the brand will plant a tree for every sunglass, goggle ...
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News briefsSchöffel calls for solidarity with local retailers
During the current “soft lockdown” in Germany, the family-owned outdoor brand Schöffel has launched a new campaign to support local businesses. With video messages and social media postings, Schöffel is calling for solidarity with stationary retailers. In a commercial, which has been played out via the company’s social media channels ...
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News briefsGlobetrotter: “Greener Week” instead of Black Friday
The German outdoor retail chain Globetrotter, which belongs to the Swedish Fenix Outdoor Group, is calling for the “Greener Week” from Nov. 23 to 27 as a sustainable alternative to Black Friday. The German Hiking Association (DWV) will receive ten percent of the turnover from the sales of “A Greener ...
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News briefs#Salewa3000 fundraising campaign aborted due to Covid-19
The South Tyrolean mountaineering brand Salewa has terminated its summit project #Salewa3000 prematurely due to the renewed restrictions imposed by the Covid-19 situation. The campaign significantly supported the renovation of the bivouac box on the Großglockner mountain in Austria. Salewa is now doubling the amount donated to €20,000. On Nov. ...
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News briefs
Norrøna partners with American Mountain Guide Association
The Norwegian snowsports and outdoor brand Norrøna has announced a partnership with the American Mountain Guide Association (AMGA). The AMGA, an educational non-profit, is dedicated to being a leader in education, standards, and advocacy for professional guides and climbing instructors in the U.S. Norrøna will support the AMGA beginning with ...
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News briefsPolartec announces winners of Apex Design Award
Polartec has announced the winners of the Polartec Apex Design Awards, the ingredient brand’s annual design awards program that has been held annually since 2008. As usual, the winning products of 2020 were selected based on the skillful and creative use of Polartec materials: 66 North Sudureyri NeoShell Coat ...
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News briefs
La Sportiva launches sustainability contest
La Sportiva has launched #LaSportivaCares, an online contest that is meant to promote awareness of sustainability among the brand’s customers while also informing them of the company’s strategy and actions in the area of sustainability. In order to enter in the contest, participants must connect online and answer at least ...
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News briefsJapan gets a Hygge park
As a result of a cooperation between the Danish outdoor brand and member of the Scandinavian Outdoor Group, Nordisk, the mayor and city council of the Japanese city of Inabe and the Royal Danish Embassy in Tokyo, Scandinavian outdoor lifestyle can soon be experienced in Japan in the new Nordisk ...
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News briefsFischer presents health and wellness webinars with Lynsey Dyer
Fischer Sports North America announced that a six-week workshop with Lynsey Dyer, the Fischer athlete, called the Showing Up Workshops, will start on Nov. 9. The online course is geared toward anyone looking to improve their mental and physical state for the coming year. A weekly 30-minute webinar hosted by ...
