All Marketing articles – Page 40
-
News briefs
Intersport has entered into a three-year partnership with the Koninklijke...
Intersport has entered into a three-year partnership with the Koninklijke Wandel Bond Nederland (KWBN), the Dutch hiking association. Hiking consumers will receive tailor-made advice on the purchase of clothing and backpacks at Intersport. The sporting goods retailer will also offer periodical benefits to members of the KWBN.
-
Short stops
Rock Experience is the new main sponsor of the Ragni...
Rock Experience is the new main sponsor of the Ragni della Grignetta, also called simply the Ragni (Italian for spiders), the Italian alpine club and one of the most famous internationally, founded more than 70 years ago.
-
Short stops
OrthoLite, the insole manufacturer owned by O2 Investment Partners, has...
OrthoLite, the insole manufacturer owned by O2 Investment Partners, has renewed its partnership with the American Trail Running Association (ATRA) and will continue to be the “Official Insole of ATRA”
-
News briefs
Merrell has introduced Meadow, its first dog ambassador. Meadow is...
Merrell has introduced Meadow, its first dog ambassador. Meadow is a two-year-old Border Collie, and is based in Atlanta, Georgia. The pup loves being in the outdoors, and brings smiles to fellow hikers along the way, said the company.
-
News briefs
Hydro Flask has announced the launch of a new original...
Hydro Flask has announced the launch of a new original song in conjunction with its brand campaign “Let's Go.” The company has partnered with two independent musicians – Dave Depper of Death Cab for Cutie and folk singer-songwriter Laura Gibson – to release the original single “Let's Go!” The song ...
-
News briefs
La Sportiva has announced that Federica Mingolla has joined its...
La Sportiva has announced that Federica Mingolla has joined its roster of total look athletes. Mingolla has been collaborating with the brand for years, using the climbing shoe line's technical models that best suited her style. She is also a mountaineer, and will now also wear La Sportiva apparel. Born ...
-
News briefs
Ferrino, the Italian brand of outdoor apparel and gear, has...
Ferrino, the Italian brand of outdoor apparel and gear, has added the Serbian trail runner Jovica Spajic to its international roster of brand ambassadors. Spajic is also involved in martial arts and is a member of the Serbian Ministry of the Interior's special anti-terrorism unit. As a survivalist, he has ...
-
Short stops
C.A.M.P. will participate in the European edition of the Arc'teryx...
C.A.M.P. will participate in the European edition of the Arc'teryx Alpine Academy in Chamonix on July 4-7, notably by involving its Cassin brand in an Ice Climbing Basic Skills session and in a Multi-Pitch Rock Climbing session
-
News briefs
The North Face has become a sponsor of Mountainfilm, the...
The North Face has become a sponsor of Mountainfilm, the annual festival of documentaries held every Memorial Day weekend in Telluride, Colorado. The initiative derives from the company's policies on conservation and diversity, two issues that the festival has also championed. In 2017, for instance, TNF launched its “Move Mountains” initiative ...
-
News briefs
Lowa, one of Tecnica Group's brands, is the new main...
Lowa, one of Tecnica Group's brands, is the new main sponsor of the International Four Day Marches Nijmegen (Nijmeegse Vierdaagse), the largest multiple-day marching event in the world. The race is organized every year in Nijmegen, Netherlands, in July. Participants, who come from all over the world, walk 30, 40 ...
-
Short stops
Craghoppers' e-commerce platform was named Ecommerce Website of the Year...
Craghoppers’ e-commerce platform was named Ecommerce Website of the Year in the apparel and footwear category in this year’s UK Ecommerce Awards
-
News briefs
Maloja, the German sportswear brand, has engaged K2, Scarpa and...
Maloja, the German sportswear brand, has engaged K2, Scarpa and Sport Conrad as co-sponsors for its ski touring race, called Soul of the Mountains, for the next three years. This year's team ski racing event took place in January at Ehrwald near Garmisch-Partenkirchen. A total of 400 people took part. ...
-
News briefs
Since January 2019, Trerè Innovation has been the official supplier...
Since January 2019, Trerè Innovation has been the official supplier of both the Russian Gazprom RusVeló bike racing team and the Quantum bike racing team from the U.S. Trerè Innovation has also become the official supplier for underwear, socks and second-layer products for the national ski team of Austria, Germany, ...
-
News briefs
Altra, the producer of ZeroDrop, FootShape and Fit4Her shoes, will...
Altra, the producer of ZeroDrop, FootShape and Fit4Her shoes, will be the title sponsor of the Tobacco Road Half Marathon, scheduled – along with the regular Tobacco Road Marathon – for Sunday, March 17, 2019, in Cary, North Carolina. Overhead costs will be limited by the all-volunteer staff. The proceeds, ...
-
Short stops
Adidas is adding an ultrarunner, Tom Evans, to its...
Adidas is adding an ultrarunner, Tom Evans, to its Terrex trail running team
-
News briefs
Altra has signed up Amelia Boone as a new member...
Altra has signed up Amelia Boone as a new member of its Elite Team. Boone is a world champion obstacle course racer and a winner of the Spartan Race World and Toughest Mudder championships. In addition to being a professional athlete in the ultrarunning world, she also works as a ...
-
Short stops
Salomon is partnering with Aravaipa, an American organizer of trail...
Salomon is partnering with Aravaipa, an American organizer of trail and endurance races to co-sponsor 26 races in the Southwestern U.S.
-
News briefs
The Leatherman Tool Group, maker of multipurpose tools, has announced...
The Leatherman Tool Group, maker of multipurpose tools, has announced the launch of its first ambassador program. The different ambassadors represent a large range of interests, from photography to film-making, cooking, traveling and more. The ambassadors will collaborate with the Oregon-based company on product innovation and testing, as well as ...
-
News briefs
La Sportiva has announced a three-year partnership with the Italian...
La Sportiva has announced a three-year partnership with the Italian Sports Climbing Federation (Fasi) that makes the Italian company Fasi's technical sponsor. The partnership is meant to accompany Italian climbers and paraclimbers on their road to qualify for the 2020 Tokyo Olympics. La Sportiva will be providing all 170 athletes ...
-
News briefs
Karpos has announced Matteo Della Bordella as a new brand...
Karpos has announced Matteo Della Bordella as a new brand ambassador. Della Bordella, an expert mountaineer, is the president of the Ragni di Lecco, the legendary mountaineering club that was founded back in 1946, based in Lecco, Italy. The partnership with Karpos will also see Della Bordella involved in testing ...
