All Marketing articles – Page 32
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News briefsItaly’s outdoor industry promotes nature and tourism
The Italian Outdoor Group (IOG) has launched Outdoor Italia, a social media campaign to promote the country’s natural areas through the images and voices from these places and with regular news from the outdoor brands that are participating in the initiative. The campaign features brand ambassadors, alpine guides and tourist ...
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News briefsGlobal Fjällräven Classic affected by Covid-19
Swedish outdoor brand Fjällräven announced that it had to cancel its 2020 Fjällräven Classic trekking events in Germany, Denmark, UK, Sweden, USA and China due to the ongoing Covid-19 crisis. The event series started with one 110km-long trek across Swedish Lapland in 2005. Nine years later, it expanded to Denmark, ...
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News briefsProcedure of this year’s Outstanding Outdoor awards announced
Following the cancellation of this year’s OutDoor by ISPO because of Covid-19, the Ispo Group has announced that the Outstanding Outdoor awards will still take place, albeit in a slightly different form. Owing to current regulations and travel restrictions, it is not possible to test the products under real “alpine” ...
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News briefsFjällräven’s sustainability manager is Sweden’s Business Woman of the Year
Svensk Sportforum, an organization for manufacturers, suppliers and retailers of sports and nutritional products in Sweden, has elected Christiane Dolva Törnberg, Fjällräven’s sustainability manager, as the Swedish sports industry’s “Business Woman of the Year 2019.” The jury described Törnberg as “a wise, humble and communicative manager for one of today’s ...
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News briefsAku and the Swiss Army extend partnership
Aku is extending its long-standing partnership with Arma Suisse for an additional five years. The partnership between the Italian footwear company and the Swiss army began in 2005, when Aku was asked to develop a waterproof, light and comfortable shoe for the armed forces. In the same product segment, Aku ...
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News briefsISPO: Outstanding Outdoor and ISPO Textrends are on
Despite the cancellation of this year’s OutDoor by ISPO due to Covid-19, the ISPO Group has now announced that the Outstanding Outdoor awards will take place. Manufacturers and brands can apply online from 15 April. In addition to the online application, a product sample must be sent to the trade ...
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News briefs
Lavaredo Ultra Trail canceled
The 14th edition of La Sportiva Lavaredo Ultra Trail, which was scheduled to take place on June 25-28, has been canceled. In 2013, the organizers had been forced to modify the race route because of the snow, but the event had never been canceled before.
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News briefsSmith and Fischer Skis donate goggles
A program called Goggles for Docs has been quickly instituted in the U.S. to provide ski goggles to healthcare workers who would otherwise lack eye protection while treating patients infected with Covid-19. The program relies entirely on volunteers and donations. Instructions for logistics, with hospitals broken down by state (16 ...
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News briefs
Hoka signs deal with Frodeno
Jan Frodeno from Germany, one of the world’s best triathlon athletes, signed a deal with Hoka One One and will wear the brand’s footwear for the next three seasons. The three-times Ironman champion and Olympic champion said he will race with Hoka’s Carbon X shoes and train with the Clifton ...
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News briefs
Free online outdoor movies to survive #stayhome
The Banff Mountain Film Festival is making some of the festival’s films available free of charge on its website to brighten up the long quarantine days during the coronavirus crisis. The list of films is constantly updated in collaboration with the directors and athletes who appear in the films. The ...
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News briefsCake receives another Red Dot Award
Cake, the Swedish manufacturer of light electric motorcycles, announced that utility-focused motorbike and scooter, Ösa, has won a Red Dot Design Award 2020. This is the second time the brand has received this prestigious award in the car and motorcycle category. In 2019, the brand’s very first performance-oriented model, Kalk, ...
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News briefs
Ultra runner Franco Collè joins Karpos
Karpos, an Italian brand selling apparel and accessories for mountaineering, ski touring, trail running and mountain biking, has announced a new partnership with Franco Collè. The Italian ultratrail runner will serve as a role model for the brand’s team of trail runners as well as a contributing expertise for the ...
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News briefsVaude: balanced gender distribution at management level
The restructuring of Vaude’s marketing department in 2019 has created three new management positions aimed at driving digitization and internationalization, according to a statement released by the German outdoor brand earlier this month. The new structure creates a 50 percent quota of women in management positions in marketing, exceeding the ...
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ArticleAdventure travel and outdoor experiences: The way out?
The areas of outdoor equipment, outdoor retail and outdoor travel are moving closer together. Several premium outdoor brands have already acquired or partnered with outdoor guides and tour operators, the most recent examples are Norrøna Hvitserk Adventures and Arc’Teryx Trips or Jack Wolfskin’s Wolftrail, but let’s not forget the Mammut ...
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News briefsMilliken promotes circular economy with National Geographic
Milliken & Company, the textile manufacturer that acquired Polartec last year, has established a partnership with National Geographic to promote the circular economy. This is in keeping with one of the company’s objectives for 2025: to “convene scientists and thought-leaders to advance the goal of solving the plastics’ end-of-life challenge.” ...
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News briefsCO2-neutral Bleed x Zanier glove awarded
The BleedxZanier Eco Active glove won the Green Concept Award 2020 for its innovative glove concept. From a total of 169 nominees, an international jury awarded the 37 best in terms of design, innovation and sustainability. Developed by Bleed, a sustainable clothing brand from Germany, in collaboration with Zanier gloves ...
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News briefsMerrell sponsors Skyrunner World Series; circuit postponed due to Covid-19
Merrell, part of Wolverine Worldwide, is the official supplier of the Skyrunner World Series. Trail running is still one of the fastest-growing segments of the outdoor industry and remains an absolute focus for the brand in 2020. The cooperation with one of the world’s most popular trail running event series ...
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News briefs
Staying active at home with La Sportiva
La Sportiva has launched the campaign #sportividacasa (Italian for “active at home”), in response to the coronavirus situation that is forcing people to stay at home. The company will be sharing videos of its ambassadors under taking physical activity at home via its Facebook and Instagram channels, in order to ...
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News briefsJack Wolfskin launches adventure travel package in Romania
The German outdoor specialist Jack Wolfskin has launched the “Wolftrail”, the brand’s first exclusive long-distance hiking trail. Together with experienced partners, the six-day trip will be realized in the primeval forests of the Romanian Carpathians. Melody Harris-Jensbach, CEO of Jack Wolfskin, explained her company’s move into the adventure travel business ...
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News briefsVaude’s von Dewitz to publish motivational book
Antje von Dewitz, managing director since 2009 of the German outdoor brand Vaude, which was founded by her father in 1974, has now joined the ranks of book authors. According to a foreword by Winfried Kretschmann, Minister President of Baden-Württemberg, her German book “Mut steht uns gut” (Courage suits us ...
