All Marketing articles – Page 32
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News briefsLuka Lindič joins Lowa Pro Team
Source: Luka Lindič Slovenian alpinist Luka Lindič is the newest member of the Lowa Pro Team. The accomplished professional climber and husband of German climber Ines Papert has already recorded numerous highlights in his alpine career. Back in 2008, the young climber was awarded the title of ...
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News briefsWinners of the Outdoor Retailer Innovation Awards unveiled
The winners of the Outdoor Retailer Innovation Awards 2021 were announced during Outdoor Retailer Winter Online on Jan. 21. The digital ceremony of the third edition of this annual award celebrated the past year’s most innovative new gear, materials and retail programs as determined by a judging panel. The Satellite ...
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ArticleThe ISPO Award 2021 winners
Messe München has released the winners of the ISPO Award 2021 – with the exception of the Products of the Year, which will be revealed at this year’s ISPO Munich Online from Feb. 1-5. In total, there are 76 products in the four segments of Snowsports, Outdoor, Running & Fitness ...
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News briefsShimano Blue to provide neutral support at all A.S.O. pro races
On the occasion of its centennial, Shimano has announced an expanded partnership with the Amaury Sport Organization (A.S.O.), the organizer of prestigious stage races such as the Tour de France, the Vuelta, Paris-Nice and the Critérium du Dauphiné, as well as prestigious one-day classics such as Paris-Roubaix, Liège-Bastogne-Liège, Flèche Wallonne ...
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ArticleEOG and EDM intensify partnership on behalf of the industry
In 2021, the European Outdoor Group (EOG) and EDM Publications (EDM), publisher of The Outdoor Industry Compass (OIC) and SGI Europe, among others, will build on an already existing successful relationship and together will reach even bigger audiences with business information and news about the industry. Most recently, EOG and ...
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News briefs
Liv Cycling strengthens its commitment to women in professional cycling
Liv Cycling, a U.S.-based company committed to getting more women on bikes, has expanded Liv Racing and its 2021 squad, officially welcoming Linda Indergand (SUI), Sarah Hill (RSA) and Dani Johnson (USA) to the team. This news follows Liv’s recent announcement as the exclusive partner of the Liv Racing Women’s ...
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News briefsShopify co-founder ranked second most powerful Canadian after Trudeau
Tobias Lütke, co-founder and CEO of Shopify, currently the highest-valued company in Canada, has made it to second place on Maclean’s magazine’s annual “Power List,” which lists the “50 Canadians who are breaking ground, leading the debate and shaping how we think and live.” Lütke is beaten only by Canadian ...
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News briefsMoots Cycles celebrates its 40th anniversary
Source: Moots Cycles U.S. bicycle company Moots Cycles celebrates its 40th anniversary in 2021. The niche supplier has made a name for itself not only in its home country, but worldwide as one of the leading titanium frame manufacturers – not so much by volume, but by ...
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News briefs
Camping specialist Olpro expands influencer team
British camping equipment specialist Olpro, founded in Worcestershire in 2011, has announced that seven new social media influencers will join the brand as ambassadors for 2021. The new social media influencers are Camping With Style, The Ashford Family, Skip and Jump, The Caravanning Mummy, Flashpacking Family, The Coastal Mummy and ...
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News briefsArc’teryx goes digital with its 2021 Backcountry Academy
With the launch of its 2021 Digital Backcountry Academy, Arc’teryx is once again offering its global community the opportunity to access courses designed to develop skills and resources for mountain education. The upcoming event is designed to provide participants with an experience similar to a face-to-face academy, but from the ...
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News briefsScandinavian Outdoor Award nominees are online
The Scandinavian Outdoor Group (SOG) has announced the nominees of the Scandinavian Outdoor Award fall/winter 2021/22. The jury process is carried out online due to the Covid-19 pandemic. The jury has products sent home to try out in their own outdoor backyard; the jurors will then discuss the products in ...
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News briefs
TNF and Gucci take their apparel collaboration to Pokémon Go
Gear Junkie has reported that, following the initial announcement of a collaboration between The North Face (TNF) and Gucci for a new clothing capsule, the two companies have now tweeted that they plan to bring their joint line to the virtual world of Pokémon Go as well. The app, which ...
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News briefs
Indorama wins sustainable business awards
Indorama Ventures was recently recognized by Sustainable Business Awards Thailand in seven categories. The global sustainable chemical producer, headquartered in Bangkok, won three awards for Climate Change, Supply Chain Management, and UN Sustainable Development Goals. The company also received another four Special Recognition Awards in Strategy and Sustainability Management, Workforce, ...
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ArticleE-bike start-up Angell launches communication across U.K. and Europe
Angell, a French brand founded in 2018 that claims to make the world’s lightest electric bike (<16kg), has appointed the London office of Purple PR to handle all communications in the U.K. and Europe. Purple will oversee launches, influencers, events and partnerships throughout these markets. Source: Angell Angell ...
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News briefs
SunGod supports GB Snowsport, POW U.K. and Canyon DHB cycling team
SunGod, a DTC eyewear brand launched in 2013 on crowdfunding site Indiegogo by Zoe Armstrong and Ali Watkiss from London, has announced that it will be supporting the next generation of British snowsports athletes as the official eyewear partner of GB Snowsport. Just a few weeks ago, the young brand ...
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News briefs
Vaude film documentary wins Cannes Corporate Movies & TV Awards (Full Video)
With the film “Eis und Palmen” (Ice & Palms), a documentary about the unusual crossing of the Alps by two friends by bike and ski, German outdoor brand Vaude has convinced the international jury of the Cannes Corporate Movies & TV Awards 2020. The production team received the Silver Dolphin ...
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News briefs
The Petzl Legend Tour Italia explores the origins of Italian sport climbing
The screening of the short docufilms of the Petzl Legend Tour Italia has just begun. It is a real and virtual journey that celebrates the origins of Italian sport climbing in the 1980s through the images of the crags and stories of its protagonists during this golden age. The first ...
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News briefs
Keen named one of the most admired companies in the state of Oregon
U.S. footwear brand Keen has been named one of the most admired companies in the U.S. state of Oregon in 2020 by the Portland Business Journal for the third year in a row. According to the 400 respondents to the annual survey, which was conducted throughout Oregon and southwest Washington ...
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News briefsJack Wolfskin plans to continue Wolftrail hiking trips in 2021
Source: Jack Wolfskin Wolftrail Scotland Jack Wolfskin will continue its Wolftrail campaign in Scotland in the new year, the Covid-19 situation permitting. The campaign first started in Romania last March – at that time, the brand had developed a first, exclusive long-distance hiking trail with its long-term ...
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News briefsX-Technology named most innovative Swiss sporting goods manufacturer
X-Technology Swiss R&D, the Swiss company that owns the X-Bionic, X-Socks and Apani brands, has been named “Best In Class” by the Swiss Institute for Quality Testing (SIQT). The independent institute conducted a detailed study from 2017 to 2019 to determine the most innovative companies in Switzerland. To qualify for ...
