All Marketing articles – Page 34
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News briefsSunnto starts global Street Art Runs to combine culture and sport during pandemic
Suunto’s user data confirms that the community of runners and cyclists has increased significantly in recent months during the Corona pandemic – another reason to escape the crowded parks and common routes and leave familiar paths behind. Since many cities are full of artworks by well-known artists that are easily ...
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News briefs
Smith partners with Austrian Ski Federation (ÖSV)
Smith has signed a multi-year contract with the Austrian Ski Association (ÖSV), guaranteeing Smith’s long-term commitment to ski racing. The focus in the first season will be on the junior division and the European Cup. Starting with the 2021/22 season, Smith will also support Austrian World Cup competitors. In addition, ...
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News briefs
The Outdoor Italia campaign has been a success
#outdooritalia, the digital campaign launched by the Italian Outdoor Group (IOG) in June to support tourism and outdoor activities during the 2020 summer season, has generated more than one million impressions on the dedicated campaign website and 40,000 interactions on social media – Facebook, Instagram and YouTube. The IOG is ...
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News briefsPOC creates Aspired Collective to support and protect passionate talents
POC, founded in 2005 in Sweden, has created the Aspired Collective, an approach which the brand calls “a new pathway for POC to promote and grow talent in snow sports and cycling.” Focused on the brand’s safety and protection mission, the Aspired Collective is designed to give athletes, and those ...
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News briefs
Lucky Bike wins German Shop Usability Award
Lucky Bike, a German bicycle trading company founded in 1994 with 29 stationary stores in Germany, won the “Shop Usability Award” in the category Sport & Outdoor for its online shop. The Shop Usability Award has been presented annually since 2008 to e-commerce entrepreneurs, agencies and brands in Germany, Austria ...
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News briefs
VF Foundation donates money for a new chairlift in Smartwool's hometown resort
The Steamboat Springs ski resort in Colorado has received an unexpected $1.5 million gift from Smartwool, the wool knit apparel brand known for its socks and underwear, which is to be used to build a new Barrows chairlift on Howelsen Hill. Smartwool was founded in the town of Steamboat and ...
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News briefs
Lenzing wins Austria's state prize for innovation
The Lenzing Group has won Austria’s annual State Prize for Innovation for its Lenzing Web Technology, a production technique that combines fiber and nonwovens in a single step. By Lenzing’s account, the technique could reduce the amount of non-biodegradable fossil-fuel-derived materials (polyesters, for example) in disposable hygiene products, such as ...
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News briefs
Zimtstern and Swiss Bike School cooperate
Returning to its roots in Switzerland, Zimtstern, the German-based bike clothing specialist, has entered into a long-term cooperation with the Swiss Bike School. The riding instructors from the school will be wearing Zimtstern’s mountain bike clothing with immediate effect. A special Teacher Edition has been designed for this purpose, based ...
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News briefs
Ternua and Lorpen to sponsor French Alpine Associations
Ternua and Lorpen, both brands of the Basque Ternua Group, will be the sponsors of the French Federation of Alpine and Mountaineering Associations (FFCAM). The federation’s members – who amount to about 100,000 people, belonging to some 420 clubs – will be enjoying discounts from both brands. The deal takes ...
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News briefs
Black Diamond partners with POW and FWT
Black Diamond Equipment announced a new partnership with Protect out Winters (POW). While it commenced with POW’s “Outdoor State” campaign in the U.S. in an effort to encourage people to vote, it is an annual partnership that will focus on climate advocacy. Additionally, Black Diamond and Pieps renewed its partnership ...
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News briefsThe winners of the French Outdoor Award 2020
Since 2017, Outdoor Sports Valley (OSV) has been presenting the French Outdoor Award in summer and winter to promote innovative French products and services in the outdoor sports sector. Usually, the winners are announced during OutDoor by Ispo in summer and Ispo Munich in winter. Following the cancellation of the ...
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News briefsOn athletes Schide and Grangier tame the Alps (Video)
In the case of the On Running ultratrail athletes Katie Schide and Germain Grangier, the conquest of the Alps can be added to their growing collection of already completed bucket-list adventures. At dawn on Sunday, July 19 this year, the two athletes started their epic journey in Cervinia, Italy, with ...
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News briefsSigma Sport and Hermann Höhing receive German Packaging Award
The Deutsche Verpackungsinstitut e.V. (German Packaging Institute) has awarded Sigma Sport and Hermann Höhing GmbH the German Packaging Prize 2020 in the category “Design and Finishing.” The packaging of the iD.Free multi-sport watch convinced the jury with its unusual shape and design. The prize has been awarded annually since 1963 ...
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News briefsSkylotec new main sponsor of Grimpday in Belgium
German professional and sports climbing and safety gear specialist Skylotec is the new main sponsor of Grimpday, an international rope rescue competition that brings together rescue teams from all around the world. Whether in the fire brigade, civil defence, the military or the police – rescuers working in altitude ...
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News briefsJack Wolfskin’s Wolftrail campaign encourages close-to-home adventures
The Wolftrail campaign launched by Jack Wolfskin in spring, which was originally located in the Carpathian Mountains in Romania, is entering its next round: Taking into account the current situation of limited travel opportunities due to the Covid-19 pandemic, the German outdoor brand now inspires its customers to embark on ...
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News briefsThe North Face introduces the Explorer Team
The North Face (TNF) has announced the launch of a new team that will involve everyone around the world who see themselves as explorers or adventurers – from scriptwriters and photographers to trail runners and powder enthusiasts. TNF took the inspiration for its “Explorer Team” from the Covid-19 period and ...
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News briefsMIPS presents its own team of sponsored athletes
MIPS, the Swedish supplier of helmet-based safety and protection of the brain, has announced the formation of its first professional athletic team, “Team MIPS.” The team will serve as an “ever-growing global force of helmet safety advocacy,” with athletes from around the world with a wide range of backgrounds and ...
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News briefs
Dewerstone founder wins entrepreneurship award
Rory Atton, founder of the Dewerstone brand of outdoor apparel and sunglasses, has won an Entrepreneur for Good Award for the southwestern U.K. in the eighth edition of the Great British Entrepreneur Awards. Like the winners in the other categories, Atton received his award in a virtual ceremony – made ...
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News briefs
Gucci is partnering with The North Face
Gucci has revealed that it is partnering with The North Face for an unspecified collaboration in the coming months “that celebrates the rich heritage of both brands.” For the big Italian luxury brand, it is the first collaboration of this kind since Alessandro Michele became its creative director five years ...
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News briefs
Ispo Awards open for submissions from Sept 28
The 10th annual Ispo Awards will be receiving product submissions from Sept. 28 to Dec. 4. All companies in the sports industry, even non-exhibitors at the forthcoming Ispo Munich, may submit. Those who do so by Nov. 6 will enjoy an early-bird discounted rate: €125 for exhibitors, €325 for non-exhibitors. ...
