All Marketing articles – Page 34
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News briefs
Mammut partners with Powdr
Mammut is entering a long-term partnership with Powdr, an American ski resort operator. The partnership makes the Swiss sports brand the official uniform and clothing supplier for more than 8,000 mountain professionals working at 10 of the Powdr mountain resorts in the U.S. The partnership starts with the 2020/21 winter ...
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News briefs
Dolomite, one of Scott Sports’ brands, presented “Crafted to perform” as its new slogan
Dolomite, one of Scott Sports’ brands, presented “Crafted to perform” as its new slogan for the next winter season, on the occasion of the 97th edition of Pitti Immagine Uomo in Florence. As reported by Pambianconews, the tagline will be used in marketing materials and in the brand’s collections and ...
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News briefs
Helinox, the British brand of outdoor furniture, plans to expand its product range
Helinox, the British brand of outdoor furniture – such as lightweight outdoor chairs and tables, trekking poles and sun protection items – has recently added French and German to its website. The U.K.-based brand says it has doubled its sales volume in Europe since 2018. In 2020, Helinox plans to ...
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News briefs
The Kalk OR has been included in the Petersen Automotive Museum’s permanent collection
The Kalk OR, the flagship product of the Swedish e-motorcycle manufacturer Cake, has been included in the Petersen Automotive Museum’s permanent collection. In April 2019, the museum first featured the Kalk OR in an exhibition titled “Electric Revolution.” Cake was founded in 2016 as a “high-performance zero-emission off-road motorcycle brand” ...
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News briefs
Wintersteiger has become the exclusive worldwide service partner of the Atomic Pro Centers
Wintersteiger, the international machinery and plant engineering group founded in Austria in 1953 and a specialist in ski-servicing equipment, has become the exclusive worldwide service partner of the Atomic Pro Centers. These centers are specialist stores for ski racers and members of the International Ski Federation (FIS) where pro and ...
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News briefs
Ferrino has welcomed Alex Txikon to its team of brand ambassadors.
The collaboration has begun with the AX Road Himalayas 19-20 expedition. Ferrino will supply tents, backpacks and mountain equipment to support him in the extreme conditions. Txikon was born in Lemon, in the Basque Country, in 1981. He has participated in more than 30 expeditions so far, and has climbed ...
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News briefs
Ferrino has welcomed Alex Txikon to its team of brand ambassadors
The collaboration has begun with the AX Road Himalayas 19-20 expedition. Ferrino will supply tents, backpacks and mountain equipment to support him in the extreme conditions. Txikon was born in Lemon, in the Basque Country, in 1981. He has participated in more than 30 expeditions so far, and has climbed ...
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News briefs
Anja Blacha reached the South Pole in a record time
Anja Blacha, a German athlete sponsored by Intersport, reached the South Pole on Thursday, Jan. 9, after a trek of 57 days, 18 hours and 50 minutes – a record time. The 29-year-old athlete is the first person to cover the 1,400 km solo, unassisted and unsupported. At the geographic ...
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News briefs
Rewoolution supported Maurizio Perron’s work on the construction of the Icehotel in Jukkasjärvi, Sweden
Rewoolution, part of the Reda group, supported Maurizio Perron’s work on the construction last December of the Icehotel in Jukkasjärvi, Sweden. The Italian artist wore Rewoolution merino apparel while above the Arctic Circle. Icehotel is both a hotel and an art exhibition, with ever-changing art made out of snow and ...
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News briefs
ABS has announced a complete renewal of the brand and product portfolio
ABS, the specialist and pioneer for avalanche airbag backpacks, has announced a complete renewal of the brand and product portfolio for Ispo Munich. ABS was founded in 1985 by Peter Aschauer and sold in 2017 to the Munich-based investment company Spin Capital, which also acquired the Pyua clothing brand in ...
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News briefs
Norrøna has announced the establishment of a new travel company, Norrøna Hvitserk Adventure
The family-owned and operated Norwegian outdoor brand Norrøna, now the majority shareholder of the Norwegian company Hvitserk, has announced the establishment of a new travel company, Norrøna Hvitserk Adventure. The tour operator offers year-round tailor-made excursions throughout Norway on foot, on skis or in a kayak, providing unique, captivating and ...
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News briefs
Lowa is the sponsor and official footwear supplier for volunteers...
Lowa is the sponsor and official footwear supplier for volunteers helping to organize the Biathlon World Championship, which will be held in Rasen-Antholz, in Italy's South Tyrol, on Feb. 12-23, 2020. The footwear model that the volunteers will be wearing is called Antholz GTX MID, named after the municipality that ...
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News briefs
Fischer Sports has reopened its Fischer Grants Program to promote...
Fischer Sports has reopened its Fischer Grants Program to promote skiing in the U.S., with a focus on youth, underserved ski populations, snowmaking and education. Applications for funding and equipment will be accepted on a rolling basis throughout winter 2020. The first Fischer grants went to Duluth Cross Country for ...
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News briefs
Ziener will be for the first time the official clothing...
Ziener will be for the first time the official clothing partner of the Nordic World Ski Championships. They will be staged by the International Ski Federation (FIS) in Oberstdorf from Feb. 23 to March 7, 2021. Under the deal, which was brokered by Infront, the German brand will dress more ...
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News briefs
Dynafit has become the new title sponsor of the legendary...
Dynafit has become the new title sponsor of the legendary Transalpine Run. The competition is one of the best-known trail running events in the world and considered the most spectacular stage run and team competition in the Alps. Dynafit, the mountain endurance specialist that has been part of the Oberalp ...
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News briefs
Bagheera, a Swedish brand of function clothing and shoes for...
Bagheera, a Swedish brand of function clothing and shoes for orienteering, cycling and Nordic skiing, has agreed and to extend its partnership with the Swedish Orienteering Association. The parties have been working together since 2016, and Bagheera is now stepping up as the main sponsor of the association from 2020 ...
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News briefs
UYN, the new Italian brand of functional knitwear, has announced...
UYN, the new Italian brand of functional knitwear, has announced its sponsorship of Didier Cuche. The Swiss ski champion will wear its underwear and socks and lend his face for products sold in Switzerland and their packaging. The brand, which is owned by a former licensee of X-Bionic, is already ...
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News briefs
Lafuma has announced an official partnership with the French hiking...
Lafuma has announced an official partnership with the French hiking federation (FFR). The outdoor brand is launching a complete range of products linked to the FFR, including jackets, backpacks and fleece tops. The FFR has been in existence for 70 years and its hiking network runs for 180,000km across France. ...
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News briefs
Adidas Terrex UK will be the official apparel sponsor of...
Adidas Terrex UK will be the official apparel sponsor of the Threshold Trail Series in 2020, a series of four endurance trail events in the U.K. The four events include: the Heineken Race to the Castle (June 6-7), the latest addition to the Threshold Trail Series portfolio, finishing at Bamburgh ...
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News briefs
Odlo has announced a partnership with the Lausanne 2020 Organising...
Odlo has announced a partnership with the Lausanne 2020 Organising Committee of the Third Winter Youth Olympic Games, which will be held in Lausanne in January 2020. As an official partner of the Games, the Swiss brand will provide the 3,500 volunteers with uniforms in the colors of Lausanne 2020, ...
