All Marketing articles – Page 39
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News briefs
Canada Goose signs Kate Upton for PBI collection campaign (Video)
(SGI) The American model and actress Kate Upton has signed a sponsorship deal to take part in Canada Goose’s spring 2020 global marketing campaign. Upton wore the brand’s Chilliwack Bomber for the Sports Illustrated Swimsuit Edition in 2013 and five years later became an ambassador for Polar Bears International (PBI), ...
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ArticleIspo Awards praise sustainability, get new team
(SGI) As usual, an independent jury has selected the winners of the Ispo Awards for this year’s Ispo Munich. The most innovative products in outdoor, as well as in snow sports, running, fitness & team sports and sustainability, were chosen from a large number of high-quality entries. While the titles ...
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News briefs
Smartwool launches German online store
Smartwool, the maker of woolen sports apparel and a division of VF Outdoor, launched its first online store in Germany this month. The store offers the entire range of Smartwool products, including base layers, shirts, underwear, and socks. The website also provides information about the brand, the materials used for ...
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News briefs
Salomon official sponsor of Red Bull Homerun 2020
Salomon is the official sponsor of the Red Bull Homerun 2020. The event is being held for the second time in Germany, on March 21. Participants in four categories will start at the top of the Steinplatte ski area in Austria and race on alpine skis, snowboards, telemark or mono ...
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ArticleArc’teryx Alpine Academy 2020 returns to Chamonix-Mont-Blanc
The Arc’teryx Alpine Academy 2020 will take place for the ninth time from July 2 to July 5 in Chamonix-Mont-Blanc, France. The educational event, where participants can book various training courses at a reasonable price in all sports for which Arc’teryx products are available, includes a total of 77 workshops, ...
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News briefs
Mammut partners with Powdr
Mammut is entering a long-term partnership with Powdr, an American ski resort operator. The partnership makes the Swiss sports brand the official uniform and clothing supplier for more than 8,000 mountain professionals working at 10 of the Powdr mountain resorts in the U.S. The partnership starts with the 2020/21 winter ...
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News briefs
Dolomite, one of Scott Sports’ brands, presented “Crafted to perform” as its new slogan
Dolomite, one of Scott Sports’ brands, presented “Crafted to perform” as its new slogan for the next winter season, on the occasion of the 97th edition of Pitti Immagine Uomo in Florence. As reported by Pambianconews, the tagline will be used in marketing materials and in the brand’s collections and ...
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News briefs
Helinox, the British brand of outdoor furniture, plans to expand its product range
Helinox, the British brand of outdoor furniture – such as lightweight outdoor chairs and tables, trekking poles and sun protection items – has recently added French and German to its website. The U.K.-based brand says it has doubled its sales volume in Europe since 2018. In 2020, Helinox plans to ...
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News briefs
The Kalk OR has been included in the Petersen Automotive Museum’s permanent collection
The Kalk OR, the flagship product of the Swedish e-motorcycle manufacturer Cake, has been included in the Petersen Automotive Museum’s permanent collection. In April 2019, the museum first featured the Kalk OR in an exhibition titled “Electric Revolution.” Cake was founded in 2016 as a “high-performance zero-emission off-road motorcycle brand” ...
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News briefs
Wintersteiger has become the exclusive worldwide service partner of the Atomic Pro Centers
Wintersteiger, the international machinery and plant engineering group founded in Austria in 1953 and a specialist in ski-servicing equipment, has become the exclusive worldwide service partner of the Atomic Pro Centers. These centers are specialist stores for ski racers and members of the International Ski Federation (FIS) where pro and ...
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News briefs
Ferrino has welcomed Alex Txikon to its team of brand ambassadors.
The collaboration has begun with the AX Road Himalayas 19-20 expedition. Ferrino will supply tents, backpacks and mountain equipment to support him in the extreme conditions. Txikon was born in Lemon, in the Basque Country, in 1981. He has participated in more than 30 expeditions so far, and has climbed ...
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News briefs
Ferrino has welcomed Alex Txikon to its team of brand ambassadors
The collaboration has begun with the AX Road Himalayas 19-20 expedition. Ferrino will supply tents, backpacks and mountain equipment to support him in the extreme conditions. Txikon was born in Lemon, in the Basque Country, in 1981. He has participated in more than 30 expeditions so far, and has climbed ...
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News briefs
Anja Blacha reached the South Pole in a record time
Anja Blacha, a German athlete sponsored by Intersport, reached the South Pole on Thursday, Jan. 9, after a trek of 57 days, 18 hours and 50 minutes – a record time. The 29-year-old athlete is the first person to cover the 1,400 km solo, unassisted and unsupported. At the geographic ...
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News briefs
Rewoolution supported Maurizio Perron’s work on the construction of the Icehotel in Jukkasjärvi, Sweden
Rewoolution, part of the Reda group, supported Maurizio Perron’s work on the construction last December of the Icehotel in Jukkasjärvi, Sweden. The Italian artist wore Rewoolution merino apparel while above the Arctic Circle. Icehotel is both a hotel and an art exhibition, with ever-changing art made out of snow and ...
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News briefs
ABS has announced a complete renewal of the brand and product portfolio
ABS, the specialist and pioneer for avalanche airbag backpacks, has announced a complete renewal of the brand and product portfolio for Ispo Munich. ABS was founded in 1985 by Peter Aschauer and sold in 2017 to the Munich-based investment company Spin Capital, which also acquired the Pyua clothing brand in ...
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News briefs
Norrøna has announced the establishment of a new travel company, Norrøna Hvitserk Adventure
The family-owned and operated Norwegian outdoor brand Norrøna, now the majority shareholder of the Norwegian company Hvitserk, has announced the establishment of a new travel company, Norrøna Hvitserk Adventure. The tour operator offers year-round tailor-made excursions throughout Norway on foot, on skis or in a kayak, providing unique, captivating and ...
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News briefs
Odlo has announced a partnership with the Lausanne 2020 Organising...
Odlo has announced a partnership with the Lausanne 2020 Organising Committee of the Third Winter Youth Olympic Games, which will be held in Lausanne in January 2020. As an official partner of the Games, the Swiss brand will provide the 3,500 volunteers with uniforms in the colors of Lausanne 2020, ...
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News briefs
Adidas Terrex UK will be the official apparel sponsor of...
Adidas Terrex UK will be the official apparel sponsor of the Threshold Trail Series in 2020, a series of four endurance trail events in the U.K. The four events include: the Heineken Race to the Castle (June 6-7), the latest addition to the Threshold Trail Series portfolio, finishing at Bamburgh ...
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News briefs
UYN, the new Italian brand of functional knitwear, has announced...
UYN, the new Italian brand of functional knitwear, has announced its sponsorship of Didier Cuche. The Swiss ski champion will wear its underwear and socks and lend his face for products sold in Switzerland and their packaging. The brand, which is owned by a former licensee of X-Bionic, is already ...
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News briefs
Lafuma has announced an official partnership with the French hiking...
Lafuma has announced an official partnership with the French hiking federation (FFR). The outdoor brand is launching a complete range of products linked to the FFR, including jackets, backpacks and fleece tops. The FFR has been in existence for 70 years and its hiking network runs for 180,000km across France. ...
