All Marketing articles – Page 39
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News briefsEddie Bauer: August 8 is Global Sleep Under The Stars Night
U.S. outdoor and leisure apparel brand Eddie Bauer has registered Aug. 8 with National Day Calendar as Global Sleep Under The Stars Night. In honor of its 100-year anniversary in 2020, the Seattle-based brand invites everyone to come together in experiencing the beauty of the outdoors by spending the night ...
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News briefsMountain Hardwear becomes outfitter of Swiss ski resort
Mountain Hardwear, founded in 1993 in Richmond, California, and a wholly owned subsidiary of Columbia Sportswear Company, will outfit the employees of the Swiss ski resort Arosa Lenzerheide as part of a clothing cooperation agreement starting with the 20/21 winter season. This applies to the employees of both the Arosa ...
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News briefsDeuter offers Lonely Planet guide as sales incentive
The German backpack specialist Deuter, together with participating retailers in Germany, Switzerland and Austria, has launched a cooperation campaign with Lonely Planet until March 31, 2021: When buying an Aircontact Pro (men’s or women’s SL model), one of the brand’s trekking classics, the consumer receives a Lonely Planet guide of ...
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News briefsJack Wolfskin starts sustainable vanlife campaign
Jack Wolfskin is continuing its German digital #gobackpack campaign this summer, picking up on the popular vanlife theme. Together with the German social media influencer Anna Heupel and her team, the outdoor brand is converting a decommissioned fire engine into a camper van according to sustainable criteria. The vanlife project ...
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News briefs
Ecco next to boycott Facebook and Instagram
Ecco said it is continuously reviewing advertising efforts on social media platforms “to be in alignment with company values” after its U.S. arm earlier this month joined a growing list of firms boycotting Facebook and Instagram to protest policies for handling online hate speech and misinformation. Ecco USA is pausing ...
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News briefsNew CMP campaign focusing on post-lockdown outdoor experiences
In late May, CMP, a brand of the Italian company Fratelli Campagnolo founded in 2010, launched its new “It’s More” campaign to invite outdoor enthusiasts to reflect on the true meaning of experiences in close contact with nature. After the long months of quarantine, people finally have the opportunity ”to ...
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News briefsVista Outdoor’s investor relations officer receives Women in Business award
Kelly Reisdorf, chief communications and investor relations officer for Vista Outdoor of Anoka, Minnesota, was named an honoree of the Minneapolis/St. Paul Business Journal’s 2020 Women in Business awards. According to the publication, hundreds of women were nominated for this 23rd annual edition. Recipients were selected for outstanding professional achievements, ...
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News briefsNew addition with a legendary name to Salewa’s team of athletes
Salewa has announced that Eline Le Menestrel has joined the Italian mountaineering brand’s team of athletes. Le Menestrel was born on March 30, 1998, in Fontainebleau, in the French Île-de-France region. Fontainebleau, called “Bleau” for short among climbers, is considered the cradle of bouldering. Her father, Marc Le Menestrel, is ...
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News briefsHaglöfs announces new brand claim
Haglöfs will officially launch a new brand claim this autumn. With “Outsiders by Nature,” the Swedish brand wants to celebrate the mentality of people who share their authentic love of nature. The “Haglöfs Outsiders,” according to the brand, is a community of people who have a passion and a deep ...
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News briefsMerrell joins Facebook boycott
Merrell is the next brand to stop all of its advertising on Facebook and Instagram for the month of July in support of #StopHateForProfit. The brand wrote on its website: ”At Merrell, we believe in the simple power of the outside. No matter who you are, where you came from, ...
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News briefsMerrell supports “We Hike to Heal” (Video)
Merrell presents “We Hike to Heal,“ a film produced by an all-female crew led by Faith Briggs and Whitney Hassett and starring Kenya and Michelle Jackson-Saulters, the two creators of the Outdoor Journal Tour from Atlanta, Georgia. Through a series of events called We Hike to Heal, Kenya and Michelle‘s ...
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ArticleVaude and others join Facebook boycott
Vaude is the first German outdoor brand to join the international #StopHateForProfit campaign, which wants to encourage Facebook to take more action against hateful, violent and racist content in its networks. The outdoor brand has stopped all paid advertising on Facebook and Instagram from July 1 until further notice. The ...
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News briefsArc’teryx goes digital with the Climbing Academy
Like all other brands, the Canadian outdoor clothing brand Arc’teryx had to cancel this year’s physical events such as the Arc’teryx Climbing Academy because of the Covid-19 pandemic. Having considered the possibilities, the brand has now developed a digital version. The online event will take place live from Aug. 24 ...
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News briefsCall for Innovation Projects by Eurosima and OSV open until July 24
Co-organized by Eurosima and Outdoor Sports Valley (OSV), the Call for Innovation Projects aims to boost the industry of action outdoor sports by supporting innovative initiatives. Open to all members and future members of both Eurosima and OSV, the Call for Projects aims to support and showcase either a project ...
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ArticleOutdoor brands stop ad campaigns on Facebook and Instagram
On June 19, The North Face (TNF) became the first major sporting goods company to stop advertising on Facebook after civil rights organizations put increasing pressure on Facebook for moderation content and hate speech following the death of George Floyd. In a tweet that said “We’re in. We’re Out,” TNF ...
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ArticleLiv Cycling campaign underlines commitment to parity for women in cycling (Video)
Liv Cycling, a company founded in 2008 by Giant executive Bonnie Tu as part of the Giant Group company and dedicated to getting more women on bikes, has introduced Liv Committed, a global brand campaign reaffirming its commitment to women in cycling. The campaign highlights the ways Liv Cycling is ...
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News briefs
Paris Surf & Skate Film Fest open for submissions
The fifth edition of the Paris Surf and Skate Film Festival (Sept. 24-27) is open for submissions until July 14. This year, the organizers have announced a new category for music videos with a predominant surf or skate theme. Details and registration are available at pssff.fr.
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News briefs#Salewa3000 aid project for Glockner bivouac goes into extension
At the beginning of the year, Salewa initiated the #Salewa3000 project. The aim of the campaign was to motivate the entire brand community to climb the three thousand-meter peaks in Austria within six months (by June 30) to collect donations with every summit for the bivouac hut on the Grossglockner ...
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News briefsDeuter introduces new logo
The German backpack and sleeping bag specialist Deuter, founded in 1898, is entering the 2021 season with a new logo. Martin Riebel, managing director of the brand, said: “In more than 120 years, Deuter has always reinvented itself. With the new logo and a new brand design for 2021, we ...
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News briefs
Dynafit organizes Run Local Weeks
Dynafit, part of the Oberalp group, has launched another support program for retailers. During a six-week trail runnig event, the “Run Local Weeks”, customers are invited to test Dynafit’s trail running shoes. From June 10, Dynafit supplies ten specialist retailers with give-aways, including 50 Run Local Buffs and Powerbars, and ...
