Marketing – Page 12
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News briefs
Giro with marketing hires and promotions
California-based Giro Sport Design, part of Vista Outdoor since 2016, announced several changes to its brand and marketing team. Peter Nicholson has been hired as brand manager for Giro Bike. He was most recently a partner at True Communications, the company’s PR agency. During his 11-year tenure at True, he ...
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News briefs
Liv Cycling introduces global ambassador program
Liv Cycling has launched its Liv Global Ambassador program and signed Anita Naidu, the professional mountain biker and coach, as its new ambassador. The program recognizes women and programs in the cycling community who advocate for making cycling more inclusive. Besides her athletic accomplishments, Naidu is known internationally for her ...
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News briefsColumbia Sportswear supports Mike Horn
Source: Columbia Mike Horn Columbia Sportswear has announced a new sponsorship deal with Mike Horn, the South African-born Swiss professional explorer. Born in 1966, Horn is considered one of the world’s greatest modern-day adventurer-explorers. Among his multiple accomplishments, he has circled the world twice, once on the ...
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News briefsChanges in Canyon Bicycles’ communications team
After four and a half years as global communications manager at Canyon Bicycles GmbH, Thorsten Lewandowski will officially leave the German D2C provider at the end of June, but is currently already on residual leave. Lewandowski will, however, remain with the industry. We expect more information in July. Prior to ...
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News briefs
Rewoolution celebrates diversity and inclusion in new campaign
Rewoolution, the Italian merino activewear brand of Reda Group, has announced a new communication campaign called #JoinTheRewoolution that celebrates diversity and inclusion. The campaign is launched in collaboration with Purple Goat, a London-based marketing agency specializing in disability and inclusion. The campaign features athletes and outdoor enthusiasts wearing Rewoolution garments ...
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News briefsLycra with new circularity advertising campaign
Source: The Lycra Company Sustainability Campaign print ad The Lycra Company is launching a new print and online advertising campaign, “Keep in the loop with Lycra,” aimed at driving the conversation about circular economy in textiles. The campaign is an invitation to customers and industry professionals to ...
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News briefsCraft expands presence in obstacle course racing
Craft Sportswear has expanded its endurance sports and obstacle course racing (OCR) presence to Spartan Trail and Tough Mudder with the announcement of an official ”performance apparel and footwear partnership” with endurance sports company Spartan. According to Outdoor Sportswire, the multi-year agreements also name Craft as a sponsor of the ...
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News briefsMediaplus runs first climate-neutral TV ad calculated and offset with “Green GRP”
German advertising agency Mediaplus, part of the Serviceplan Group, is drawing attention to an issue that has received little attention in the industry: the carbon footprint associated with the production and distribution of advertising. To mark June 5, the UN’s World Environment Day, the agency launched the “World’s First Carbon ...
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News briefs
Banff Italia presents the 9th edition of the Banff Centre Mountain Film Festival
Banff Italia has announced the calendar and cities for the 9th edition of the Banff Centre Mountain Film Festival, the event dedicated to films that celebrate outdoor spaces and nature. In Italy, the screenings of the 11 films of this year’s edition will debut on June 14 in Milan, followed ...
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News briefsHoka One One with new marketing executives
Source: Hoka One One Norma Delaney Hoka One One has named Norma Delaney VP global brand marketing. Hoka has already been a client of Delaney’s own company, Delaney Brand Consulting, which she has been running for about three and a half years. Prior to that, she had ...
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News briefsHyosung strengthens marketing teams in Europe and U.S.
Hyosung, a Seoul-based textile solutions provider, has appointed Claire O’Neill and Julia Nam as European and U.S. marketing managers, respectively. Source: Hyosung Claire O’Neill O’Neill, based in the U.K., has extensive experience in intimate apparel, swimwear and global textile markets. She joins Hyosung from The Lycra Company, ...
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News briefs
Garmin presents a children’s book based on its Women of Adventure series
Source: Garmin Garmin International has introduced “Women of Adventure: Being Brave in a Big World,” a children’s book featuring six true stories of sport and passion from the brand’s Women of Adventure watch series. The book, written and illustrated by Garmin associates, is meant to encourage kids ...
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News briefs
Alé and Union Européenne de Cyclisme extend their partnership
Alé and Union Européenne de Cyclisme (UEC), one of the five confederations of the Union Cycliste Internationale (UCI), have renewed their partnership until 2024. The UEC is the organizer of the European Cycling Championships in different disciplines: road cycling, mountain bike, BMX, track, cyclo-cross and indoor cycling. As a UEC ...
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News briefsSara Molnar is Sweden’s sports industry Businesswoman of the Year
Source: Peak Performance Sara Molnar Sara Molnar, CEO of Peak Performance, has been named Businesswoman of the Year 2020 in the Swedish sports industry by Svenskt Sportsforum. The women’s network Divas, run by Svenskt Sportsforum, aims to bring more women to the top of the sports industry. ...
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News briefsFirst exclusive womens’ outdoor products award #sheisoutdoors to launch this summer
Presented for the first time this summer, the #sheisoutdoors award aims to recognize innovative, technologically advanced, highly functional outdoor clothing designed for women. Registration closes on May 25. To date, brands like Deuter, The North Face, Norrøna, Pyua, Fjällräven, Osprey, Gregory, Bergans, Altra, On, Wechsel, Asolo, La Munt and Lowa ...
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News briefsDevold’s sheep farmer recognized for wool quality
For the second year in a row, Glenmore Station – one of Devold of Norway’s wool suppliers – was named Grand Champion in the prestigious “Fleece” competition at the Wanaka Agricultural Show held last month in New Zealand. Scoring 99 out of a possible 100 points for its “Merino Ram ...
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News briefs
Scarpa renews its support to the Giro d’Italia, with an eye on sustainability
Scarpa will be an official supplier of the Giro d’Italia for the second consecutive year. The 2021 edition of the iconic bicycle race, organized for the first time in 1909, will start on Saturday, May 8 in Turin. Scarpa will provide the event’s staff with a limited edition of its ...
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News briefs
American Outdoor Brands creates chief marketing officer role
American Outdoor Brands, formerly known as Smith & Wesson Holding Corporation until 2016, has announced that Curtis Smith has been named chief marketing officer, a newly created role in the company. Smith will lead the marketing, brand management, creative, e-commerce, and customer service teams. Smith joined the company as a ...
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News briefsHuski Wear becomes clothing partner of Team Sweden Alpine
Huski Wear, a new Swedish skiwear brand, will replace Norwegian brand Helly Hansen as the apparel partner of Team Sweden Alpine, the Swedish alpine ski team, starting July 1. As part of the partnership, Huski Wear has committed to supporting the development of skiing among Swedish youth. Helly Hansen began ...
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News briefsHeimplanet collaborates with U.S. electric car manufacturer
California-based Alpha Motor Corporation has just announced a collaboration with German tent brand Heimplanet to jointly develop mobility solutions based on a shared vision of a new culture of mobility - „mobility that resonates with people across generations through fun, modern, and sustainable solutions.” The collaboration is expected to further ...
