All Outdoor Industry Compass articles in Volume 13, Issue 7-8 – Page 5
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News briefs
Canada Goose reopens Canadian facilities to ramp up PPE production
Canada Goose announced that it will increase the production in Canada of personal protective equipment (PPE) for frontline healthcare workers across the brand’s home country. Over the next two weeks, the company will begin to reopen all of its eight Canadian facilities and, at full capacity as many as ...
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News briefs
Digital Performance Days are partially open for business
The Performance Days have given an update on the state of affairs of the digital fair, which will partially replace the cancelled event originally scheduled for April 22-23 in Munich. The focus topic of the digital summer edition called “Inspired by nature - from fibers to green treatments” is ...
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News briefs
Calida Group helps with all its brands
The Calida Group announced that it wants to support nurses and doctors quickly and efficiently with the possibilities available from all its brands. For this purpose, the Millet Mountain Group started producing medical protective clothing made of cotton at its Hungarian production facility. The garments will be distributed ...
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ArticleVaude launches local delivery service platform
To support the specialized retail trade in times of the Covid-19 crisis, Vaude has set up a package of measures that should help the its retail partners to generate sales despite shop closures. This includes several options: local delivery service, support for online business and an accommodating approach to ...
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News briefs
Patagonia grant recipient Stay Grounded opposes rescue of airlines
Together with more than 250 organizations from all over the world, the Patagonia Action Works grant recipient Stay Grounded Network is calling on governments not to bailout polluting airlines unconditionally. Stay Grounded is a global network of more than 140 local airport opposition groups, climate justice activists, NGOs, ...
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News briefs
Manteco launches next-generation of recycled wool
Manteco , the Italy-based wool manufacturer, has launched MWool , a next-gen recycled wool that the company describes as “upgraded” recycled wool. MWool is 100 percent made in Italy. Manteco relies on a network of partner companies located within 10 miles of its headquarters, all of which operating towards sustainable ...
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News briefs
Woolmark: Merino doesn't cause microplastic pollution
The Woolmark Company has published new research showing that Merino wool does not contribute to ocean pollution. As explained in the study, entitled “ Microfibre Pollution and the Marine Biodegradation of Wool ,” untreated and machine-washable fibers biodegrade in marine environments, whereas synthetic fibers do not. For the purposes ...
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News briefs
VF Foundation helps local communities around the world
The VF Foundation , the grant-making branch of VF Corp ., has pledged a $1.5 million donation to support local communities around the world as they face the effects of the coronavirus pandemic. Initial funding will provide financial support to the Colorado Covid-19 Relief Fund, the CDC Foundation Emergency Response ...
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News briefs
Covid-19 impact on Outdoor Retailer’s parent Emerald Expositions
Emerald Expositions , the organizer of the Outdoor Retailer Summer Market , has released figures about the impact of coronavirus-related cancellations. The company said that the 23 events that had to be canceled to date account for around $116 million of its 2019 revenues. The announcement came with an update ...
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ArticleGarmin supports initiative of the Robert Koch Institute to contain Covid-19
A new app called “Corona-Datenspende” (“Corona Data Donation”) presented by the German Robert Koch Institute ( RKI ) provides information on the distribution of the coronavirus in Germany. Users of the app, which is only available in the German app stores, voluntarily share selected health data that will help ...
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News briefsThe North Face uses Explore Fund and TV airtime to help during the crisis
As the global battle against Covid-19 continues, many outdoor companies are also looking for ways to contribute, including The North Face ( TNF ). Through the Explore Fund - TNF’s platform for supporting social and community projects - the brand is providing €1 million to support outdoor communities ...
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News briefsReusch launches donation campaign for Milan hospital
The glove manufacturer Reusch , along with its international community of athletes, has decided to collect donations for the ASST Fatebenefratelli Luigi Sacco Hospital in Milan, Italy, to make a small contribution to the fight against the Covid-19 pandemic. The Lombardy region in Northern Italy is one of the regions ...
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News briefsSchöffel launches "stay inside" campaign
Slogan and logo are probably the most sacred assets in corporate communications. However, adapting to current events, the German outdoor brand Schöffel has played out a motif in Social Media in the German-speaking markets that addresses the anticipation of upcoming activities, but also the need to “stay indoors” (the ...
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ArticleColumbia and VF executives cut their paychecks
Without going as far as Tim Boyle at Columbia Sportswear , Steve Rendle , chairman, president and chief executive of VF Corp. , has pledged to cut his compensation in half for the next four months to help save cash for the fight against the coronavirus outbreak. Boyle, president ...
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News briefs
Ortovox starts “support your local dealer” campaign
Ortovox , the specialist in wool clothing and alpine safety gear, started a campaign on April 3 to support local retailers via its digital channels and the brand’s online shop. Accordingly, 25 percent of all sales from the Ortovox web store go to the authorized specialist retail partners. End consumers ...
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News briefsColumbia expands team at MOC in Munich
Columbia Sportswear is expanding its sales and marketing team at the Munich Order Center in Germany for the German, Austrian, BeNeLux and Eastern European markets. In April 2019, Julia Bauer joined Columbia as marketing manager for Germany, Austria, BeNeLux and Eastern Europe. She is an experienced marketing ...
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News briefs
Tecnica Group extends closure of its head offices
The Tecnica Group has decided to extend the closure of its headquarters in Giavera del Montello, near Treviso, in connection with the coronavirus pandemic, until April 20. Its head offices in Austria, Germany, France, Switzerland and the U.S. are also closed, whereas its facilities in Hungary and Ukraine are ...
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News briefs
Bollé Brands hires digital director
Bollé Brands has recently appointed Damien Hars as digital director. He will be responsible for the development of the B2B and B2C online platforms of the holding company that comprises Bollé , Bollé Safety , Serengeti , Cébé , H2Optix and ...
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News briefsLa Sportiva postpones SS21 collection by one year
After the Italian outdoor brand La Sportiva closed its production plant in Ziano di Fiemme due to the Covid-19 epidemic and switched production to protective masks and clothing for the Trento civil defense, it now has announced that it will postpone the presentation of most of its new ...
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News briefs
Mountain Equipment offers support for retailers during crisis
Mountain Equipment offers to send products ordered through retailers directly to their customers during the current coronavirus crisis, which has led to the closing of many stores worldwide. Retailers receive 100 percent of sales, while Mountain Equipment takes care of the transportation costs and logistical handling. The U.K. supplier ...
