All Outdoor Industry Compass articles in Volume 14, Issue 7 – Page 3
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News briefsSigma presents new brand logo
To strengthen its Sigma brand, German bike computer and lighting provider Sigma Sport-Elektro has introduced a new, modern logo just in time for the new season. According to the company, the rebranding also represents the ongoing development of Sigma, which is currently undergoing a transformation ...
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ArticleEuropean Outdoor Summit and OutDoor by ISPO merge in 2021
The European Outdoor Group (EOG) has confirmed that this year’s European Outdoor Summit (EOS) will be combined with the OutDoor by ISPO Global Summit Edition from Oct. 5-7 to create one major European outdoor industry event. This year’s EOS was originally to be hosted by Outdoor Sports ...
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News briefsBurley expands distribution in the Nordic region
U.S. bike trailer and child seat expert Burley Design is expanding its distribution to the Nordic region (Denmark, Finland, Norway, Sweden) through a new partnership with Denmark-based Cycle Service Nordic . This partnership grants independent bicycle dealers access to Burley products and the ability to include the brand’s trailers ...
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News briefs
Brompton and Freitag collaborate on bicycle backpack
British folding bike manufacturer Brompton and Swiss bag specialist Freitag are collaborating on a high-priced bike bag project. The “ F748 Coltrane Backpack for Brompton ” is made of used truck tarpaulin and attaches to an aluminum Brompton front carrier frame with hook-and-loop straps so it can be ...
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ArticleShimano launches centennial website and announces executive changes
Shimano is celebrating its 100th anniversary this year with a new centennial website and photobook, which look back at the company’s product and technology achievements. Founded in 1921 by Shozaburo Shimano , the company has now grown to employ more than 11,000 people. The centennial website features photos ...
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News briefs
New “Circular Toolbox” helps apparel brands implement rental or resale models
Circle Economy , a Dutch not-for-profit organization, is launching a free, online guide to help apparel brands of all sizes design and launch a rental or resale business model pilot in ten months. According to Circle Economy, its new Circular Toolbox provides a higher level of detail when compared ...
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News briefs
ICF Canoe Freestyle World Championships 2021 postponed to next year
British Canoeing and the International Canoe Federation ( ICF ) have confirmed the postponement of the 2021 ICF Canoe Freestyle World Championships , which were scheduled to take place July 12-17, 2021, at Holme Pierrepont Country Park in Nottingham. The postponement of the event to June 28-July 2, ...
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News briefs
Patagonia and Anheuser-Busch settle trademark dispute
Patagonia and Anheuser-Busch have reached a settlement over Patagonia’s lawsuit, filed by the outdoor brand in 2019, claiming that the beer giant appropriated Patagonia’s identity by launching a “Patagonia” beer label with an allegedly similar logo. The two parties reached a settlement on March 15 and filed a ...
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ArticleBSI calls on German government to revise Supply Chain Act
In a public statement, the German Sporting Goods Industry Association (BSI) criticizes the German government’s draft law on due diligence (we reported earlier ), which has just cleared the first legislative hurdles. The bill aims to force companies to comply with human rights in their supply chain. It targets ...
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News briefsWoolrich launches its Outdoor Foundation
Woolrich has announced The Woolrich Outdoor Foundation ’s launch in partnership with the global environmental movement 1% for the Planet . Woolrich’s new foundation aims to help protect and preserve the outdoors. Using the 1% for the Planet system, Woolrich will donate 1 percent of its profits to non-governmental ...
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News briefs
EuroSIMA and UNION sport & cycle announce strategic alliance
The European Surf Industry Manufacturers Association (EuroSIMA) and UNION sport cycle , which represents 1,400 France-based businesses in the sports industry, have joined forces to give their combined 2,200 member companies more leverage, especially as these businesses deal with the current crisis. Through the new alliance, the two ...
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News briefsFree online premiere of Emily Scott’s film “Project 282” on Facebook, March 25
Source: Equip / Project 282 Emily Scott Equip Outdoor Technologies and the Rab brand invite all outdoor enthusiasts to the online premiere of “ Project 282 ,” a film that follows climber and adventurer Emily Scott in her quest to climb all ...
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ArticleLiv Cycling unveils second global brand campaign “Liv Committed”
Liv Cycling , the company dedicated to getting more women on bikes, has launched the second part of its global brand campaign, “ Liv Committed .” The campaign primarily celebrates the resilience shown by the cycling community over the past year. The campaign hero film was created with inspiration directly ...
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News briefs
Toray’s Makspec V antiviral textile effective in combating Covid-19
Toray Industries announced that its tests on samples of its Makspec® V fabric have confirmed the effectiveness of this antiviral textile in reducing concentrations of the SARS-CoV-2 virus. The company manufactured the washable textile from 100 percent polyester. Under the JISL 1922 antiviral test for textile products, samples ...
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News briefsGroupe Rossignol with new mobile showroom marketing approach in Germany and Austria
Because of the many restrictions imposed by the corona pandemic, Groupe Rossignol has developed a new, flexible marketing tool for Germany and Austria: a trailer designed as a show or meeting room on wheels. Designed and converted on behalf of Groupe Rossignol, the trailer provides space for a service ...
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News briefsExped offsets CO2 emissions of its mats
Source: Carbon Tanzania In partnership with the Swiss organization Myclimate, Zurich-based expedition equipment brand Exped offsets all climate-relevant emissions generated during the entire life cycle of its sleeping mats starting in 2021 - from the sourcing of raw materials to production, transport, use, and ...
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Short stops
Short Stops Week 12, 2021
PRODUCT MARKETING +++ Inov-8 presented a new ultra trail running shoe, the Trailfly Ultra G 300 Max, that is the first one to use graphene in the midsole, claiming it offers 25 percent more energy return than an industry-standard EVA midsole, plus more comfort and ...
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News briefsNew Rose Store in Cologne launches with new retail space concept
Rose Bikes , which has transformed itself from a BTC to an omnichannel provider, plans to open its sixth store in May in Cologne - first with a pop-up space only, followed by a grand opening in August, Covid regulations permitting. The two-story Rose Store in downtown Cologne will ...
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News briefsAlpen Film Festival banks on the power of alpinism
The Alpen Film Festival , a newly created film tour out of Germany, seeks ”to show images of how people want to live in the future, using the culture of alpinism as a guide.” The festival includes five documentary films curated by author and filmmaker Tom Dauer ...
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ArticleRip Curl still an engine of growth for Kathmandu
Rip Curl continues to support the performance of Kathmandu Holdings . Acquired in October 2019, it allowed the Australian group to improve its revenues for the six months ended on Jan. 31, 2021, as it did before. The group’s total revenues progressed by 12.9 percent from the year-ago ...
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