All Marketing articles – Page 43
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News briefs
Ferrino, the Italian brand of outdoor apparel and gear, has...
Ferrino, the Italian brand of outdoor apparel and gear, has added the Serbian trail runner Jovica Spajic to its international roster of brand ambassadors. Spajic is also involved in martial arts and is a member of the Serbian Ministry of the Interior's special anti-terrorism unit. As a survivalist, he has ...
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C.A.M.P. will participate in the European edition of the Arc'teryx...
C.A.M.P. will participate in the European edition of the Arc'teryx Alpine Academy in Chamonix on July 4-7, notably by involving its Cassin brand in an Ice Climbing Basic Skills session and in a Multi-Pitch Rock Climbing session
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The North Face has become a sponsor of Mountainfilm, the...
The North Face has become a sponsor of Mountainfilm, the annual festival of documentaries held every Memorial Day weekend in Telluride, Colorado. The initiative derives from the company's policies on conservation and diversity, two issues that the festival has also championed. In 2017, for instance, TNF launched its “Move Mountains” initiative ...
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Lowa, one of Tecnica Group's brands, is the new main...
Lowa, one of Tecnica Group's brands, is the new main sponsor of the International Four Day Marches Nijmegen (Nijmeegse Vierdaagse), the largest multiple-day marching event in the world. The race is organized every year in Nijmegen, Netherlands, in July. Participants, who come from all over the world, walk 30, 40 ...
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Craghoppers' e-commerce platform was named Ecommerce Website of the Year...
Craghoppers’ e-commerce platform was named Ecommerce Website of the Year in the apparel and footwear category in this year’s UK Ecommerce Awards
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Maloja, the German sportswear brand, has engaged K2, Scarpa and...
Maloja, the German sportswear brand, has engaged K2, Scarpa and Sport Conrad as co-sponsors for its ski touring race, called Soul of the Mountains, for the next three years. This year's team ski racing event took place in January at Ehrwald near Garmisch-Partenkirchen. A total of 400 people took part. ...
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Since January 2019, Trerè Innovation has been the official supplier...
Since January 2019, Trerè Innovation has been the official supplier of both the Russian Gazprom RusVeló bike racing team and the Quantum bike racing team from the U.S. Trerè Innovation has also become the official supplier for underwear, socks and second-layer products for the national ski team of Austria, Germany, ...
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Altra, the producer of ZeroDrop, FootShape and Fit4Her shoes, will...
Altra, the producer of ZeroDrop, FootShape and Fit4Her shoes, will be the title sponsor of the Tobacco Road Half Marathon, scheduled – along with the regular Tobacco Road Marathon – for Sunday, March 17, 2019, in Cary, North Carolina. Overhead costs will be limited by the all-volunteer staff. The proceeds, ...
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Adidas is adding an ultrarunner, Tom Evans, to its...
Adidas is adding an ultrarunner, Tom Evans, to its Terrex trail running team
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Altra has signed up Amelia Boone as a new member...
Altra has signed up Amelia Boone as a new member of its Elite Team. Boone is a world champion obstacle course racer and a winner of the Spartan Race World and Toughest Mudder championships. In addition to being a professional athlete in the ultrarunning world, she also works as a ...
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Salomon is partnering with Aravaipa, an American organizer of trail...
Salomon is partnering with Aravaipa, an American organizer of trail and endurance races to co-sponsor 26 races in the Southwestern U.S.
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The Leatherman Tool Group, maker of multipurpose tools, has announced...
The Leatherman Tool Group, maker of multipurpose tools, has announced the launch of its first ambassador program. The different ambassadors represent a large range of interests, from photography to film-making, cooking, traveling and more. The ambassadors will collaborate with the Oregon-based company on product innovation and testing, as well as ...
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La Sportiva has announced a three-year partnership with the Italian...
La Sportiva has announced a three-year partnership with the Italian Sports Climbing Federation (Fasi) that makes the Italian company Fasi's technical sponsor. The partnership is meant to accompany Italian climbers and paraclimbers on their road to qualify for the 2020 Tokyo Olympics. La Sportiva will be providing all 170 athletes ...
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Karpos has announced Matteo Della Bordella as a new brand...
Karpos has announced Matteo Della Bordella as a new brand ambassador. Della Bordella, an expert mountaineer, is the president of the Ragni di Lecco, the legendary mountaineering club that was founded back in 1946, based in Lecco, Italy. The partnership with Karpos will also see Della Bordella involved in testing ...
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Oboz Footwear has signed a one-year sponsorship deal to become...
Oboz Footwear has signed a one-year sponsorship deal to become the exclusive footwear supplier for the Mount Washington Observatory (MWO). The MWO's staff will be testing Oboz' footwear as they track the weather on and around New England's highest mountain. In exchange, Oboz will have access to the MWO's summit ...
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Black Diamond Equipment and its sister brand Pieps have become...
Black Diamond Equipment and its sister brand Pieps have become the official suppliers and safety partners for the Freeride World Tour for the next three years. They will be providing the athletes with tools, such as airbags, beacons, shovels and probes, and organizing safety workshops during events, such as the ...
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Black Diamond Equipment has become the exclusive brand partner of...
Black Diamond Equipment has become the exclusive brand partner of Whisper Ridge, an expansive ski resort in Utah, about an hour north of Salt Lake City. Whisper Ridge specializes in heli- and cat-skiing, using its two helicopters and a fleet of snowcats. Black Diamond, which is based in Utah, will ...
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Haglöfs, the Swedish outdoor company, began supplying the SportScheck ski...
Haglöfs, the Swedish outdoor company, began supplying the SportScheck ski school, Vivalpin, with products from its apparel collections at the beginning of this year. Haglöfs and Vivalpin made their initial contacts in May 2018, when Vivalpin provided mountain guides for SportScheck's “Consumer Activation” event. Haglöfs is trying to build brand awareness in ...
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Cotswold Outdoor, the British outdoor retail chain owned by AS...
Cotswold Outdoor, the British outdoor retail chain owned by AS Adventure, has joined the list of partner retailers at Julia Bradbury's The Outdoor Guide. A walking enthusiast, Bradbury co-hosts Countryfile, a television show on BBC1, along with Matt Baker. She has also hosted “Britain's Best Walks” and “Britain's Favourite Walks: ...
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Salewa is going to sponsor François Cazzanelli, an Italian mountain...
Salewa is going to sponsor François Cazzanelli, an Italian mountain guide whose family has been involved in mountaineering for five generations
