All Marketing articles – Page 44
-
News briefs
Isbjörn of Sweden, which offers outdoor and ski clothes for...
Isbjörn of Sweden, which offers outdoor and ski clothes for children and teenagers, is launching a new brand profile. The Swedish flag is gone, the font has been modernized and the symbolic polar bear has been replaced with a figure symbolizing energy and joy. The new profile will be launched ...
-
News briefs
Kathmandu, the New Zealand outdoor retailer, is launching its first...
Kathmandu, the New Zealand outdoor retailer, is launching its first global brand campaign, “World Ready.” The aim is to reach European and U.S. consumers as well as people in the brand's domestic markets, New Zealand and Australia. In Europe, Kathmandu plans to focus principally on the German and U.K. market. Many ...
-
News briefs
For the next four years, Smartwool, the maker of woolen...
For the next four years, Smartwool, the maker of woolen sports apparel, will supply the official Merino wool base layer, underwear and socks for all 14 of the Alterra Mountain Company's ski lodges in North America: namely, Steamboat, Winter Park, Squaw Valley Alpine Meadows, Mammoth Mountain, June Mountain, Big Bear ...
-
News briefs
Sympatex, the Munich-based maker of high-tech functional materials, will present...
Sympatex, the Munich-based maker of high-tech functional materials, will present the Idea Shoe 4.0 at Ispo Munich on Feb. 3-6. At its exhibition stand, the company will be setting up an actual production line – consisting of a plastic shredder, an extruder and a 3D printer – to demonstrate the ...
-
News briefs
La Sportiva is taking the place of another Italian company,...
La Sportiva is taking the place of another Italian company, Montura, as the technical sponsor of the French mountain skiing federation (FFME) for the next three years, starting with the 2018/19 season. It will also give it financial support for its operations. While it specializes in climbing, La Sportiva has ...
-
News briefs
Montane, the British maker of mountaineering apparel and gear, has...
Montane, the British maker of mountaineering apparel and gear, has signed a sponsorship deal with the British Ice Climbing Team for the 2018/19 season. The company will begin providing kits as of Jan. 24-26 of next year, for a climb in Switzerland.
-
Short stops
Tenson has launched a new marketing campaign based on the...
Tenson has launched a new marketing campaign based on the theme of “The Wilderness Around” to encourage customers to adopt an outdoor-oriented lifestyle
-
Short stops
Mammut has become the official partner of the Jackson...
Mammut has become the official partner of the Jackson Hole Mountain Resort in the U.S., outfitting its ski patrol with its Barryvox and other tools
-
News briefs
La Sportiva has extended its sponsorship contract with Michele Boscacci,...
La Sportiva has extended its sponsorship contract with Michele Boscacci, the Italian mountain skiing champion, for a further five years. He will be involved in the development of the company's ten-year-old line of Stratos boots and of a line of performance and lifestyle apparel.
-
Short stops
Remo Ruffini, the major shareholder and CEO of Moncler, has...
Remo Ruffini, the major shareholder and CEO of Moncler, has been enthroned as “Cavaliere del Lavoro,” the highest award given to entrepreneurs by the president of Italy, Sergio Mattarella
-
News briefs
On Dec. 9-10, for the 45th anniversary of its famous...
On Dec. 9-10, for the 45th anniversary of its famous Yellow Boot, Timberland will be hosting an exhibition at the Vinyl Factory in London. On display will be collaborative designs with Stüssy, Supreme, Off-White, Opening Ceremony, OVO and Pharrell Williams as well as a 45th-anniversary limited-edition boot, which will go ...
-
Short stops
Aaron Durogati, an Italian athlete known for his “hike &...
Aaron Durogati, an Italian athlete known for his “hike & fly” exploits and others, is going to endorse Grivel for ice climbing and other activities
-
Short stops
Werner Riethmann, chief executive of Lowa, received a local prize...
Werner Riethmann, chief executive of Lowa, received a local prize for his entrepreneurial activities last month
-
News briefs
Essilor Sun Solution, the division within Essilor group dedicated to...
Essilor Sun Solution, the division within Essilor group dedicated to plano sun lenses, accompanied the first all-female expedition to reach the summit of Mount Everest. The expedition saw six Nepalese women, led by Kanchhi Maya Tamang, ascend Mount Everest to promote women's empowerment in Nepal and fight against human trafficking. ...
-
News briefs
Merrell has launched on its YouTube channel a 16-minute video...
Merrell has launched on its YouTube channel a 16-minute video documentary featuring Jason Antin and Mike Chambers, endurance athletes and ambassadors of the brand, and their journey to complete Greenland's Arctic Circle Trail by foot in the fastest known time, in March of this year. The film, entitled “In Due ...
-
News briefs
Isbjörn of Sweden, which makes outdoor clothing and accessories for...
Isbjörn of Sweden, which makes outdoor clothing and accessories for children, has appointed the two-year-old Sonny Reed to represent its range of products for kids as brand ambassador in the U.K. Sonny Reed is the son of Oli Reed, who runs a blog called The Outdoor Dad. As the brand's ...
-
News briefs
Altra, the American brand of running shoes recently acquired by...
Altra, the American brand of running shoes recently acquired by VF Corp., has signed a sponsorship deal with a 40-year-old distance runner, Kara Goucher, who was formerly sponsored by Skechers. Goucher competed for the U.S. in the Beijing and London Olympics in 2008 and 2012. She was the silver medalist ...
-
News briefs
Tough Mudder has announced a new multi-year partnership with Alanic...
Tough Mudder has announced a new multi-year partnership with Alanic as the official apparel partner of the race. Tough Mudder is a series of 16-19 km obstacle courses – mud run events designed by British Special Forces to test the mental as well as physical strength of participants.
-
News briefs
Altra has also released an ultrarunning documentary on its Altra...
Altra has also released an ultrarunning documentary on its Altra Running YouTube channel. The 22-minute video, called “Balance,” profiles Nicole Kalogeropoulos Bitter, Kyle Pietari and Cory Reese as they train for and compete in the grueling Western States 100-Mile Endurance Run. While striving to cross the same finish line, the ...
-
News briefs
Snowleader, the French omni-channel retailer based in Annecy, has partnered...
Snowleader, the French omni-channel retailer based in Annecy, has partnered with a publisher, Nivéales, to produce a magazine on mountaineering. The 52-page magazine will be packed in with all the information of Snowleader's offerings online and be available free of charge at its brick-and-mortar stores. The initiative aims to inspire ...
