Marketing – Page 13
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News briefsMips with redesigned, consumer-centric brand website
Mips, the Swedish provider of the eponymous helmet safety technology, has unveiled a completely redesigned website aimed at making “helmet safety more transparent and easily understandable to everyday people.” The brand’s latest evolution goes far beyond simple cosmetic changes, with language and design focused on maximizing consumer benefits. The website ...
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News briefsPatagonia presents documentary film and campaign to promote community energy movement
Patagonia is launching a Europe-wide campaign on April 15, beginning with the launch of a website and documentary film, We the Power. The goal of the campaign is to support the growing community energy movement across Europe. Community energy is a system of energy production in which groups of citizens ...
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News briefsBergzeit launches hiking campaign and shows results of hiking survey
German multisport retailer Bergzeit is trading hiking as the trend topic in summer 2021 and supports it with a special hiking campaign that will run from April 13 to May 2. Existing customers are addressed via organic social media, newsletters, advertising space in the store and magazine. New customers will ...
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News briefsLowa presents POS consumer activation concept at Munich Order Center
German footwear brand Lowa is taking an alternative approach to showcasing its customer activation activities: The “Adventure Gallery” concept, an exhibition of twelve images by renowned outdoor photographers with an integrated prize draw, can now be experienced at the Munich Order Center (MOC). The traveling gallery concept is an in-store ...
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News briefs
Petzl partners with the Italian Sport Climbing Federation
Petzl has become a technical partner of the Italian Sport Climbing Federation (Federazione Arrampicata Sportiva Italiana - FASI). The deal has been signed in view of the Tokyo 2020 Olympics, which will start on July 23, and with young athlete development at its core, the company said. Sport climbing will ...
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News briefsBuff launches “Live More Now” campaign (Video)
Headwear brand Buff is launching its first global digital brand campaign under the manifesto “Live more now,” which aims to turn the claim into a social movement. The audiovisual campaign is based on the emotional representation of outdoor moments and features a variety of people enjoying their time in the ...
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News briefsSigma presents new brand logo
To strengthen its Sigma brand, German bike computer and lighting provider Sigma Sport-Elektro has introduced a new, modern logo just in time for the new season. According to the company, the rebranding also represents the ongoing development of Sigma, which is currently undergoing a transformation process: “Sigma ...
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News briefsGroupe Rossignol with new mobile showroom marketing approach in Germany and Austria
Because of the many restrictions imposed by the corona pandemic, Groupe Rossignol has developed a new, flexible marketing tool for Germany and Austria: a trailer designed as a show or meeting room on wheels. Designed and converted on behalf of Groupe Rossignol, the trailer provides space for a service workshop ...
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News briefs
Korean Olympic team to wear The North Face
The Korean Sports and Olympic Committee (KSOC) reached an agreement with Youngone Outdoor Corporation (YOC), a distributor for major sports brands in the South Korean market. According to a report on SGB Media, YOC will supply the team with sportswear from The North Face until the end of 2024. The ...
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News briefsArtilect launches new global storytelling platform Culturelines
Artilect, the new performance-driven outdoor apparel brand founded by skater and snowboarder Trent Bush and Bradshaw Taylor’s Corry Taylor in Boulder, Colorado, has just launched Culturelines, a print and digital publication covering stories from the outdoors, technology, music, arts and culture. New stories will be published weekly on the storytelling ...
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News briefsPOC expands e-tail and marketing team
Source: POC Lukas Malgay Lukas Malgay has been supporting the e-tail and digital team of Swedish brand POC as online account manager Europe since March 1. For the past three and a half years, Malgay worked in sales & sales marketing for the manufacturer of cycling and ...
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News briefs
C.A.M.P. adds Ines Papert and Luka Lindič to its athlete roster
C.A.M.P. has announced that Ines Papert and Luka Lindič have joined the brand’s athlete roster. Papert, best known for her ice climbing achievements, was born in 1974 in Wittenberg, Germany. Raised in a family of musicians, her youth’s main interest was music. That changed in her early twenties when she ...
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News briefs
Asics is the new title sponsor of SaintéLyon in France
Asics has joined forces with SaintéLyon, the iconic French ultra-trail event, and will be the title sponsor of the event for the next three years, starting from the 67th edition on Nov. 27, 2021. The SaintéLyon is a night winter run from Saint-Etienne to Lyon and the oldest trail running ...
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News briefsUnifi announces annual Repreve Champions of Sustainability
Unifi, a specialist in recycled and synthetic yarns, announced the winners of its Repreve Champions of Sustainability awards, which recognize brand, textile and retail partners that have demonstrated a commitment to using fiber made from recycled material in their products. In the fourth year of the award, a total of ...
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News briefsFenix brands well-perceived for their sustainability efforts
The Sustainable Brand Index, a consumer ranking brand study that examines how brands are perceived in terms of sustainability in Scandinavia, the Baltic States and the Netherlands, has rated Fjällräven the most sustainable brand in Sweden in the “Clothing & Fashion - Brand” category. Fjällräven won the ...
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News briefsBergans' Collection Of Tomorrow wins DOGA Design Award
Bergans of Norway’s Collection Of Tomorrow, an innovation project realized in collaboration with the Finnish fiber producer Spinnova, has been awarded the Norwegian DOGA Award. The goal of Bergans’ collaboration is to develop new technology that makes it possible to produce textiles in a more sustainable way. The future.labs.05.A bag ...
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News briefsISPO BrandNew launches new “Basecamp of Inspiration” with Globetrotter
The online application for the new “Basecamp of Inspiration” of the ISPO BrandNew startup competition by Messe München is open. Three winners will be selected during a live public voting. The first-place winner will win an Innolab grant from outdoor retail chain Globetrotter and will be included in the Globetrotter ...
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News briefsUnisync and Helly Hansen Workwear sign partnership for Canada
Unisync Group Limited, a wholly-owned subsidiary of Canada’s Unisync Corp and a leading provider of full-service, managed apparel programs for major corporations and government-related entities, has entered into a preferred partnership agreement with Helly Hansen for all tenders and contracts in the Managed Service Industry sector across Canada. The agreement ...
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News briefs
Bollé signs new partnerships in pro and am cycling
Bollé Brands announced a new series of sponsorship deals in the professional and amateur cycling sectors. The brand will sponsor and equip the professional team B&B Hotels p/b KTM (BBK) with both helmets and sunglasses, a premiere in its history. BBK is one of the 22 teams selected to participate ...
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News briefsProfessional climber Söderlund is the latest brand ambassador for Haglöfs
Source: Haglöfs Swedish professional sport climber Matilda Söderlund has joined the team of “Outsiders by Nature”, Haglöfs’ team of ambassadors and athletes. Last May, the brand already brought mountain athlete Maria Granberg into the team. Söderlund has been climbing the world’s most challenging routes around the globe ...
