All Outdoor Industry Compass articles in Volume 11, Issue 11-12
View all stories from this issue.
-
News briefs
Odlo has launched its new Linencool material, which is a...
Odlo has launched its new Linencool material, which is a combination of organic linen and polyester that offers the wearer a reduction of its body temperature by 0.5 degrees as compared to a typical polyester material. Linencool will be introduced to the brand's running, cycling and women's training product categories. ...
-
News briefs
Matthias Jendryschik is leaving the position of German marketing manager...
Matthias Jendryschik is leaving the position of German marketing manager for all the brands of Amer Sports, which he has held for three years, to return to Salomon as the new brand manager for Central Europe. He will be replaced by Julia Schehl, who has been working as Salomon brand ...
-
Article
Trespass gains traction in France and Germany
Trespass has seen its sales in France and Germany expand at triple-digit rate in the last year, as part of the Scottish-based outdoor and winter sports apparel brand's multi-faceted international expansion plans. The advances in the two countries are part of an international development strategy that has been focusing on ...
-
News briefs
The European Outdoor Group is expected to paint a relatively...
The European Outdoor Group is expected to paint a relatively encouraging picture for the European outdoor market at its annual press conference on the first day of the OutDoor show in Friedrichshafen this Sunday, and we are going to send an e-mail blast with the highlights to our subscribers. Apparently, ...
-
News briefs
Woolrich Europe, which is launching a new premium line of...
Woolrich Europe, which is launching a new premium line of outdoor clothing in collaboration with Goldwin, booked a 12 percent sales increase last year to €139 million. A similar trend is expected for this year. Meanwhile, the company is opening an “experiential store” in Rome, similar to the one it ...
-
News briefs
Deuter has rolled out its range of products online to...
Deuter has rolled out its range of products online to nine countries, with other countries scheduled to follow soon, particularly in the Spanish-speaking world. The German backpack producer is using the Loadbee platform to host the product information and disseminate it among its dealers. Deuter has created a “product profile” ...
-
News briefs
X-Technology has unveiled a new X-Bionic Individual concept for full...
X-Technology has unveiled a new X-Bionic Individual concept for full customization of functional clothing for athletes. Instead of customizing the item only for size, colors and patterns, the new program provides an accuracy down to the millimeter in customizing functional zones to the unique physical shape of the athlete. The ...
-
News briefs
A Swedish company, Wiges, is taking a step closer to...
A Swedish company, Wiges, is taking a step closer to the sporting goods industry with the launch of a new brand called Life Wear. The new brand will offer socks, underwear and clothing made from organic bamboo that is grown without artificial irrigation or pesticides. The manufacturing process leading to ...
-
News briefs
Kyle Gendreau, former executive director and chief financial officer at...
Kyle Gendreau, former executive director and chief financial officer at Samsonite International, has been appointed as chief executive for the owner of the Gregory and High Sierra brands. He takes over from Ramesh Dungarmal Tainwala, who resigned after about four years in charge. This came after an attack from a ...
-
News briefs
Komperdell, the producer of carbon hiking and ski poles, has...
Komperdell, the producer of carbon hiking and ski poles, has unveiled a new “Old versus New” dealer campaign. The Austrian company is aiming to generate a higher turnover in the dealers' inventories. Any customer can trade in his or her aluminum poles – regardless of the brand – for a ...
-
News briefs
Sympatex has unveiled a shock image campaign to further raise...
Sympatex has unveiled a shock image campaign to further raise awareness in the textile industry of sustainability and environmental protection. The campaign, which asks consumers “In which world do you want to live? It is in your hands,” will be presented at the OutDoor show in Friedrichshafen on June 17-20. ...
-
News briefs
CORRECTION: Vista Outdoor is not planning to sell Camelbak. In...
CORRECTION: Vista Outdoor is not planning to sell Camelbak. In fact the company has hired a new manager, Andy Welling, to take over the position of Andy Shand, a veteran of the brand who has become the European director of Helinox (see our previous issue). Welling will act as senior ...
-
News briefs
Calida Holding, the Swiss lingerie company that has controlled Lafuma...
Calida Holding, the Swiss lingerie company that has controlled Lafuma since December 2013, has announced the acquisition of a further 8.54 percent stake in the company, by taking over all the shares held by a minority investor, CDC Entreprises Elan PME. With this transaction, Calida's stake rises to 87.70 percent. ...
-
News briefs
Helinox, the Korean brand of tents and camping furniture, has...
Helinox, the Korean brand of tents and camping furniture, has become a full member of the European Outdoor Group (EOG), after it invested to set up its own organization for the European market. Helinox described the move as a sign that it intended to take an active part in the ...
-
News briefs
Bradshaw Taylor, the U.K.-based distributor, expects to sign soon a...
Bradshaw Taylor, the U.K.-based distributor, expects to sign soon a new European distribution agreement to make up for the loss of its contract for Royal Robbins. In view of this and the strong growth of its business with Sherpa Adventure in Central Europe, it is boosting the management of its ...
-
Article
Customization boosts Tecnica Outdoor
The Tecnica brand expects to see its sales of outdoor shoes rise by between 30 and 35 percent this year, thanks largely to the successful launch of Forge, the new customization process inspired from its ski boot segment that was presented at the OutDoor show in Friedrichshafen one year ago. ...
-
News briefs
Canada Goose is making a big pitch for the Chinese...
Canada Goose is making a big pitch for the Chinese market, where another Canadian sports outerwear brand, Arc'teryx, enjoys a strong position and a high status. Canada Goose will soon open a regional headquarters for Greater China in Shanghai that will be run by Scott Cameron, former executive vice president, ...
-
News briefs
Bernd Wodarz, formerly a senior executive at Mammut Sports Group,...
Bernd Wodarz, formerly a senior executive at Mammut Sports Group, has become interim brand development manager for Berghaus. Providing maternity cover for Elisabeth Greiner, his home-based assignment is to support the British outdoor brand's sales in Germany and Austria, particularly with key accounts. Wodarz is a high-caliber executive in the ...
-
News briefs
In the autumn, Jens Nyström will make a switch from...
In the autumn, Jens Nyström will make a switch from Haglöfs to Björn Borg, where he will assume the comparable position of chief financial officer at the Swedish sportswear and underwear brand. Nyström has a varied resumé, having held the same position with a pharmaceutical company, Sanofi, in Sweden. Previously, ...
-
News briefs
Dachstein, the Austrian brand of outdoor shoes, will launch a...
Dachstein, the Austrian brand of outdoor shoes, will launch a collection that has been developed in cooperation with National Geographic. The license agreement will be accompanied by a 360-degree campaign focused on travelling and adventure in the National Geographic media in 2019. Dachstein has developed five exclusive shoe models for ...
