Snowsports – Page 77
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News briefsNew managing director at Protest Sportswear
Source: Protest Wesley van Wijnbergen Wesley van Wijnbergen is the new managing director of the Dutch boardsports and lifestyle brand Protest Sportswear. He started his career as an intern at Protest in 2001 and was subsequently responsible for the retail, marketing, sales and e-commerce departments, among others. ...
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News briefsOrthoLite celebrates 25th anniversary with record growth
U.S. brand OrthoLite is celebrating its 25th anniversary in 2022 after two consecutive years of record-breaking growth. 2021 was the best year in the company’s history despite Covid and supply chain issues, according to Glenn Barrett, OrthoLite’s founder and CEO. Barrett, a veteran of the footwear industry, founded OrthoLite in ...
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News briefsFESI launches network to push circularity in the winter sports industry
The Federation of the European Sporting Goods Industry (FESI) has launched a joint initiative, the FESI Winter Sport Sustainability Network (FESI-WSN), to “increase the knowledge and cooperation on sustainability and circularity within the winter sports industry.” The network will be holding four annual meetings, with roundtable discussions involving industry experts, ...
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News briefsEddie Bauer offers first freeride outerwear for adaptive skiers
Source: Eddie Bauer BC Flyline Kit U.S. outdoor lifestyle brand Eddie Bauer has launched the BC Flyline Kit, the ski industry’s first outerwear set designed for sit-freeride skiers. The kit is specifically designed to meet the needs of adaptive skiers who participate in alpine skiing with a ...
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News briefsPatagonia’s Worn Wear Tour returns to the Alps
After a two-year hiatus, Patagonia is returning to the slopes of Europe with its Worn Wear repair team for the 2022 Worn Wear Snow Tour. The Worn Wear trailer, styled like a tiny home, will travel to the Alps to offer skiers and snowboarders free repairs on broken zippers, tears, ...
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ArticleOrtovox avalanche beacon wins #sheisoutdoors awards
Source: © KontraPixel / Miriam Mayer Avalanche beacon Ortovox Diract Voice is the overall winner of #she-is-outdoors winter edition In its first winter edition, the second round of the #sheisoutdoors gear awards found seven products worth being awarded for their innovative properties and women-specific design for ...
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News briefsPolartec launches “Outdoors are for Everyone” campaign on diversity
Polartec kicks off the new year with a new digital campaign, “Outdoors are for Everyone,” showcasing the diversity of nature and outdoor enthusiasts. The fabric specialist has created a separate web page for the project. The central element of the campaign is a two-minute video scored by Grammy Award nominees ...
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ArticleDPS Skis and Checkerspot develop new biologically produced materials
Salt Lake City-based company DPS Skis has taken a significant step toward environmentally friendly, high-performance products with the development and commercialization of algae-based ski sidewalls derived from renewable resources used in all DPS skis manufactured in Salt Lake City beginning in 2022. The collaboration with Checkerspot, a California-based materials innovation ...
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ArticleThe winners of the Scandinavian Outdoor Award: Footwear at the forefront
After several outdoor tests, an international jury of outdoor journalists and equipment specialists selected the winners of the Scandinavian Outdoor Award (SOA) for the upcoming fall/winter season. Established in 2005, the SOA aims to support Scandinavian outdoor product and design innovation. Sustainability once again emerged as a key concept, and ...
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News briefsGore fabrics division gets GRS certification for German and Chinese facilities
The Gore fabrics division, part of W.L. Gore & Associates, has achieved full compliance with the Global Recycled Standard (GRS) certification for its production sites in Germany and China. GRS is an international, voluntary product standard (issued by the nonprofit organization Textile Exchange) that sets requirements for the certification of ...
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ArticleIsbjörn of Sweden to change ownership
Online Brands Nordic AB intends to acquire Nordic KidsWear AB, manufacturer and marketer of the children’s outdoor clothing brand Isbjörn of Sweden. According to a corresponding announcement, the purchase price for the shares in Nordic KidsWear would be paid through a cash purchase price of approximately SEK 17.9 million (about ...
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ArticleDeuter pushes ahead with climate strategy
Under the motto “Changing for the better means taking responsibility” – part of the Deuter Promise, which calls for 360-degree responsibility – German backpack and sleeping bag manufacturer Deuter is launching a new sustainability strategy. One of the six fields of action anchored within addresses climate protection – with the ...
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ArticleThe first winners of the 2022 ISPO Awards
ISPO Group has announced the first winners of its revamped ISPO Awards. The modernized version of the award show, which – in its previous form – has been part of ISPO since 2011, will now be presented throughout the entire year and judged by a jury comprising members of the ...
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News briefsThe winners of the French Outdoor Awards 2022
Source: OSV Gignoux Mountain, winner of the FOA Innovation Award 2022 The jury of experts appointed by the French trade association Outdoor Sports Valley (OSV) announced the four winners of the French Outdoor Awards (FOA) 2022 on Jan. 15 in Chamonix. While the competition is open to ...
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News briefsFreeskier Chris Benchetler takes creative reigns at Atomic
Source: Atomic Chris Benchetler Atomic announced the appointment of longtime athlete, freeskier and artist Chris Benchetler hailing from Mammoth Mountain, California, as its new creative director of freeride and freeski. Benchetler will be responsible for the visual design, creativity, and styling of Atomic’s global freeride and freeski ...
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News briefs
Moody’s upgrades Amer Sports’ outlook to positive on strong nine-month sales growth
Rating agency Moody’s reports that Amer Sports, the parent of Arc’teryx, Salomon, Wilson, Peak Performance, Suunto and Atomic, which has been majority controlled by Chinese sportswear giant Anta Sports since 2019, reported solid sales growth of +29 percent in the first nine months of 2021. The gains were driven by ...
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News briefsUSWE hires product manager for softgoods
Swedish company USWE Sports AB, which was founded in 2007 and went public on the Nasdaq First North Growth Market in June 2021, has hired Erica Brodin as its new product manager softgoods for the USWE and Void brands. She has 15 years of product development experience with brands such ...
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News briefsSchöffel’s Austrian boss says goodbye
After almost twelve years at the helm, Jürgen Nairz is surrendering his position as managing director of Schöffel Austria GmbH, which also shares responsibility for the Italian market. Nairz took up his post in the fall of 2010 as head of the Innsbruck-based subsidiary newly founded under his leadership. ...
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News briefsMountain Hardwear promotes Sablle Scheppmann to director of sales
Mountain Hardwear, a wholly owned subsidiary of Columbia Sportswear Company, has promoted Sablle Scheppmann, who has served as the brand’s national sales manager for the past three and a half years, to its new director of sales. Scheppman helped the company focus on the brand’s specialty business and structure its ...
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ArticleJack Wolfskin with strategic repositioning aimed at global expansion, customer centricity and sustainability
Jack Wolfskin, the German manufacturer of outdoor apparel and equipment that has been part of U.S.-based golf outfitter Callaway Golf Company since January 2019, has unveiled a new strategic brand reset with its fall/winter 2022 collection. The central elements of this are the new claim “We Live to Discover,” as ...
