All Outdoor Industry Compass articles in Volume 14, Issue 5-6 – Page 7
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News briefs
British National Camping Show postponed again
Following the British Prime Minister’s announcement of a cautious relaxation of lockdown restrictions in England, the National Camping Show organizers have had to decide to postpone the start of the consumer event once again. The show will now (most probably) take place at Stoneleigh Park in Warwickshire from May 20-23, ...
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News briefs
Osprey sues California-based company Aether over branding of backpacks
The Denver Post reports that in a federal lawsuit filed Monday, Osprey claims that a California apparel company is misusing the Colorado-based outdoor gear maker’s branding in violation of an earlier trademark agreement between the two companies. Osprey alleges that Aether, which has stores in Aspen, New York City, San ...
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News briefsOne millionth e-bike mid-motor leaves Brose’s production line
Late, but not too late, the German family-owned company Brose Fahrzeugteile came up with the electrifying idea to transfer its long experience as a supplier of electric motors for the automotive industry to the e-bike industry. In 2014 – when e-bikes were already gaining momentum – the company started a ...
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News briefsColmar works with Iranian designer Morteza Vaseghi for third A.G.E. collection
Source: Lasse Fløde Morteza Vaseghi Colmar has appointed an Iranian-born designer, Morteza Vaseghi, as the new creative director for its third A.G.E. (Advanced Garment Exploration) collection. Vaseghi brings his longtime associate, Norwegian cultural entrepreneur Elise By Olsen, to the project as head of communication. Colmar A.G.E. was ...
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News briefsPOC presents first bike helmet with new Mips Integra
POC and Mips are entering a new phase in their long-standing partnership, which began back in 2009. After renewing its partnership with Mips in 2019 following some disagreements over POC’s proprietary protection system called Spin, POC has now launched the market’s very first bike helmet with Mips’ new Integra technology, ...
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ArticleIt’s Great Out There Coalition launches Outdoor Activity Days concept
Introducing the new #itsgreatoutthere Outdoor Activity Days concept, the It’s Great Out There Coalition wants to allow more companies, organizations and individuals to get actively involved in the campaign while receiving clear and measurable results for every contribution to the organization. From now, the coalition will underpin ...
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News briefsUvex Sports Group acquires majority stake in Hiplok
Germany’s Uvex Sports Group has acquired a majority stake in U.K.-based Hiplok manufacturer, Plus 8 Industries Limited. Details of the purchase price or the exact stake were not communicated. Uvex Sports Group will now add the Hiplok brand to its portfolio alongside the existing Alpina and Uvex brands, “bundling competencies ...
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ArticleEurobike still on course for physical event in September
Messe Friedrichshafen reports that, irrespective of the currently still pending political framework for holding trade shows, there is high interest in the international bike industry for Eurobike 2021. More than 800 exhibitors have already registered for the 29th edition of the show, which is scheduled to take place Sept. 1-4 ...
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ArticleThe North Face launches campaign and collection celebrating women
For International Women’s Day on March 8, The North Face (TNF) launches the Explore Everyday campaign, celebrating women who push boundaries, who move mountains big and small, who are proud to be different and lead the way so others can follow their example. Source: The North Face IWD ...
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News briefsPatagonia releases “Vjosa Forever” to support national park plans (Video)
U.S. outdoor brand Patagonia just released a short documentary film to raise awareness for the Vjosa, one of the last wild rivers in Europe. Source: Andrew Burr The six-minute video “Vjosa Forever” (watch below) asks concerned citizens everywhere to show their support for the establishment of Europe’s ...
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News briefsOrtlieb launches new brand campaign (Video)
Ortlieb kicks off the 2021 season with a new brand campaign created by the Nuremberg-based marketing agency Stilbezirk that has already worked for other sporting goods brands, including Adidas, Uvex or Vaude. Merging emotional images from the Ortlieb factory in Heilsbronn, Germany, with those from a bike and hike trip ...
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News briefsSusie Mulder is Timberland’s new global brand president
VF Corp. has appointed Susie Mulder as global brand president of Timberland. She will start her new role with the New Hampshire-based brand on April 5 and report to VF’s chairman, president and CEO, Steve Rendle. She will also serve on VF’s executive leadership team. Source: Business Wire ...
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News briefsPieps launches voluntary product recall
Austrian avalanche transceiver manufacturer Pieps, like Black Diamond part of U.S.-based Clarus Corp., has launched a “voluntary product correction” initiative to improve the product safety of its DSP series avalanche beacons. In connection with the program, the company says, “Pieps has conducted extensive evaluations of the safety and performance of ...
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News briefsOrtovox introduces waterproof PFC-free backpacks
Source: Ortovox Peak Dry (for high alpine activities) Ortovox is presenting the Dry series, a collection of weather-proof backpacks for high alpine touring, mountaineering and climbing that are also completely PFC-free, as part of its spring/summer 2021 releases. The outer material of the backpacks is a combination ...
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News briefsWildberries launches in France, Italy and Spain
After rolling out its online store in Germany in January, Russia’s biggest online retailer, Wildberries, has started to operate in France, Italy and Spain, with dedicated sites and mobile apps tailored to the local markets, the company said in a statement. The online retailer that first launched in 2004 currently ...
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News briefsNew Country Manager for Haglöfs Germany
Due to increased customer demand, the Swedish outdoor brand Haglöfs recorded double-digit sales growth in Germany and Austria last year. To further drive the brand’s development in these strategic markets, Matthias Leurs was appointed country manager for Germany and Austria earlier this year. He was previously working at Brooks, The ...
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News briefsNalgene Outdoor increases commitment to use recycled materials
Nalgene Outdoor, a U.S. manufacturer of reusable water bottles, announced a significant increase in its commitment to manufacturing with recycled materials. By the end of 2021, Nalgene aims to have all of its reusable water bottle production switched to Tritan Renew material, a resin made from 50 percent recycled material. ...
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News briefs
7Mesh names French sales rep
Source: 7Mesh Ludovic Thépin As part of its international expansion, Canadian high-end functional bikewear brand 7Mesh Industries Inc. has hired a new sales representative in France. Effective immediately, Ludovic Thépin and his newly formed agency Reson8 will represent the brand from his hometown of Lyon. Thépin has ...
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ArticleVF Foundation releases first Impact Report
The VF Foundation, the philanthropic arm of VF Corp. established in 2004 with global headquarters in Denver, has released its first report detailing the positive impact its financial grants and philanthropic partnerships have had on more than four million people in 53 countries over the past year. From April 2019 ...
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News briefs
ZDHC Gateway integrates Open Apparel Registry Facility ID
ZDHC is deepening its collaboration with the Open Apparel Registry (OAR) by implementing the OAR’s Facility ID in the ZDHC Gateway platform via an API connection. The OAR is a free, neutral, open-source tool that maps garment facilities worldwide and assigns unique facility IDs. The OAR thereby enables to identify ...
