All Outdoor Industry Compass articles in Volume 14, Issue 13 – Page 3
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ArticleMunich trade shows possible from September, including OutDoor by ISPO
As of Sept. 1, 2021, trade shows will once again be possible in the German state of Bavaria. At a press conference by Munich trade show company Messe München , minister of state Hubert Aiwanger , along with Klaus Dittrich , chairman and CEO of Messe München, and Peter Ottmann ...
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News briefs
Giro with marketing hires and promotions
California-based Giro Sport Design , part of Vista Outdoor since 2016, announced several changes to its brand and marketing team. Peter Nicholson has been hired as brand manager for Giro Bike. He was most recently a partner at True Communications , the company’s PR agency. During his 11-year ...
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News briefs
ClimatePartner expands to Italy
ClimatePartner , headquartered in Germany, is expanding its international market presence with a country office in Italy. Under the leadership of Giorgio Bertolini , sales manager Italy, a team will be established at the future location in Milan to build and expand business with new and existing clients in Italy. ...
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News briefs
Burton appoints Chief Strategy Officer
Ali Kenney , previously SVP of strategy insights, has been promoted to chief strategy officer at Burton , a new position within the company. Kenney will lead key work around brand purpose, corporate strategy, consumer centricity, sustainability, equity/diversity/equality/inclusion and prioritization of key growth opportunities. Her defining moment ...
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News briefsEuropean consumers are interested in textiles’ care and eco-care instructions
A new survey from GINETEX , the International Association for Textile Care Labelling , has shown that 65 percent of consumers want to see more environmental information and ecological care recommendations on care labels. While the size (96 percent) and composition of textiles (74 percent) remain the most sought-after ...
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ArticleNew trail running brand launches first shoe in the U.S.
Speedland , a new trail running shoe company founded by Dave Dombrow and Kevin Fallon in the U.S., is launching its first product, the SL:PDX , the name of which represents the company and its hometown of Portland, Oregon, for pre-order on June 15 and delivery on August ...
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News briefsColumbia Sportswear supports Mike Horn
Source: Columbia Mike Horn Columbia Sportswear has announced a new sponsorship deal with Mike Horn , the South African-born Swiss professional explorer. Born in 1966, Horn is considered one of the world’s greatest modern-day adventurer-explorers. Among his multiple accomplishments, he has circled the world ...
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News briefs
Liv Cycling introduces global ambassador program
Liv Cycling has launched its Liv Global Ambassador program and signed Anita Naidu , the professional mountain biker and coach, as its new ambassador. The program recognizes women and programs in the cycling community who advocate for making cycling more inclusive. Besides her athletic accomplishments, Naidu is known ...
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ArticleEDM Interview Series #02-2021:
Stellar Equipment ABIn part 2 of EDM’s new Interview Series, we spoke with Stellar Equipment’s COO, Mikael Janerås.
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ArticleEagle Creek to be shut down in fall for financial and strategic reasons
As previously noted , VF Corp . has decided to cease operations of its Eagle Creek travel and luggage brand this fall. Before the end of the company’s activities, pre-orders for fall/winter will be delivered and also follow-up business is planned to be served - as far as possible ...
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News briefsJack Wolfskin's COO is leaving
Alexander Hauser Alexander Hauser, COO of Jack Wolfskin , will leave the German outdoor company at the end of June 2021. According to a company spokeswoman, it was decided not to recruit a successor for the position in Germany in this form. Among other things, ...
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News briefs
VF seeks U.S. founders for innovation challenge
VF Corp .’s new Venture Foundry incubator is launching an Entrepreneur In Residence (EIR) Innovation Challenge in the U.S. The challenge, designed to identify and validate high-growth opportunities that support VF’s goal of promoting sustainable and active lifestyles for the benefit of people and the planet, is ...
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ArticleColonna takes the helm at K2-MDV
Source: K2 Sports John Colonna After three years as president of K2 Sports , John Colonna has been named president and CEO of K2-MDV Holdings . He will be responsible for the Marker Dalbello Völkl ( MDV ) and K2 Sports businesses, ...
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News briefs
Authentic Brands Group creates new role of president EMEA
New York City-based Authentic Brands Group ( ABG ), whose large portfolio of brands includes outdoor brand Eddie Bauer and skiwear brand Spyder , has hired Henry Stupp as president, Europe, Middle East and Africa (EMEA), a newly created position at ABG. Stupp will drive ABG’s brand ...
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ArticleBig business on social media:
Where digital natives shopThe plain “Buy now”-button seems to be a thing of the past. Online shopping is reducing friction, getting more intuitive, more fluid – and more social. “Social commerce” – or “social shopping” – is the fastest-growing distribution channel worldwide. Shoppable posts and stories allow brands and users to tag specific ...
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News briefsChanges in Canyon Bicycles’ communications team
After four and a half years as global communications manager at Canyon Bicycles GmbH , Thorsten Lewandowski will officially leave the German D2C provider at the end of June, but is currently already on residual leave. Lewandowski will, however, remain with the industry. We expect more information in July. ...
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ArticleU.S. debut of German-Austrian Nox Cycles
German-Austrian e-bike manufacturer Nox Cycles Austria GmbH , which once emerged from Berlin-based Hawk Bike Sales GmbH , is expanding not only from the DACH region into other EU countries but also toward the Americas. While it has already gained a foothold in South America two years ago through an ...
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News briefs7mesh grows distribution network
Founded by former managers of Canadian outdoor company Arc’teryx, technical bikewear supplier 7mesh Industries Inc. (aka 7mesh Apparel) is not only experiencing strong sales growth but is also expanding internationally with new agencies. In Europe, for example, the Canadians were able to sign up Lyon Equipment Ltd. and Ski a ...
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News briefsJack Wolfskin’s #gobackpack campaign continues
On July 1, the #gobackpack campaign of German outdoor supplier Jack Wolfskin , launched internationally in 2017, enters its fourth round. Five protagonists will take off one after the other on their journey with the #gobackpack van known from last year’s campaign or their own vehicle, experiencing new adventures ...
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News briefs
OIA announces board election results
The U.S. Outdoor Industry Association ’s ( OIA ) annual board elections ended May 28 with the election of Toad Co CMO Sarah Matt and Merrell CMO Janice Tennan as new board members. They will begin their three-year terms in July. The election also resulted in ...
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